Tag Archives: Utku Tansel

Opinion | Channel hopping: Netflix becomes latest global brand to adopt direct to consumer

With Netflix becoming the latest global brand to adopt a direct to consumer model for its portfolio of licensed merchandise, consumer products, and original series brand extensions, industry insights and intelligence expert and seasoned market analyst, Utku Tansel takes a look at the ever-strengthening trend of tapping into the consumer directly Netflix’s …

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Opinion | Foundation of success: What can retailers learn from the LEGO approach?

As global pandemics go, the onset of Coronavirus, while forcing many to navigate a treacherously rocky road to begin with, hasn’t fared too badly for the toy industry; a global business that has provided support and entertainment to families and children worldwide. Among some of the last year’s biggest successes …

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Kids Insights welcomes Utku Tansel to the team as it launches its Global Insights Reports

Kids Insights, part of the Insights People, has launched its new Global Insight Reports – an initiative which will cover eight sectors including devices, video games, cosmetics, fashion and will be launching with its first toys and games report this March. The reports will be based on Kids Insights surveying …

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