Casely launches limited-edition collection with Van Gogh Museum

Casely has launched a collaboration with the world-renowned Van Gogh Museum to present a limited-edition collection of tech accessories, in a deal brokered by IMG. The collaborative products will showcase prominent paintings from Vincent van Gogh.

“Our products are staples in everyday life and we’re thrilled to add beauty to the tech world with this collection,” says Casely CEO Mark Stallings. “We want this collaboration to be a celebration of such a wonderful artist, and a celebration that his legacy continues to live on today.”

Almond Blossom, Sunflowers, Landscape with Houses and Head of a Skeleton with a Burning Cigarette are featured in the collection, bringing Van Gogh’s timeless artwork to a modern canvas.
“A phone is nowadays probably the most gripped, held and used product during the day. Vincent’s art being represented on a phone cover is bound to inspire people to learn more about that particular work or about the painter,” says Van Gogh Museum Business to Business Manager Laurine van Rooijen. “Through our wonderful partnership with Casely, we hope to inspire people in their everyday life with Vincent’s art and his view on the world.”

The collaboration marks the first time officially licensed Van Gogh Museum phone cases will be sold in the United States. The products are available now at getcasely.com/collections/van-gogh, with sizes ranging from the iPhone 6 to the iPhone 13 Pro Max.

Tech-accessory retailer Casely, founded in 2017 by sister and brother Emily and Mark Stallings, supports charitable organisations with a portion of profits from each sale.

 

Van Gogh Museum partners with Australia’s Anthea Crawford to launch 19-piece collection

The Australian womenswear designer, Anthea Crawford, has partnered with the Van Gogh Museum to launch a limited edition autumn/winter 2021 collection to international retail, thanks to a deal brokered by IMG.

Launched on May 14th, the new line features Vincent van Gogh’s iconic artwork, bold colours, and signature styles in a 19-piece collection of dressed, blouses, t-shirts, trousers, coats, and jackets. The range has been developed in celebration of the 45th anniversary of the Anthea Crawford brand.

The range will be available worldwide from www.antheacrawford.com.au, as well as David Jones and Myer department stores across Australia, with prices ranging from AUD $149 to $699. The first 500 customers to purchase through the Anthea Crawford website will also receive a complimentary ‘Sunflowers’ sketch tote bag.

“It’s our 45th year of Australian style and to celebrate we have collaborated with the Van Gogh Museum in Amsterdam,” said an Anthea Crawford spokesperson. “Timeless beauty, expressive colour and irresistible texture plays have always been central to Anthea’s vision. It’s been a great honour to work so intimately with the priceless masterpieces of Vincent van Gogh, which have inspired us for so many years.”

Mark Minkman, managing director (a.i.), Van Gogh Museum, commented: “We are very proud to collaborate with Anthea Crawford and develop these sophisticated garments together, especially in these challenging times. This partnership enables us to inspire people with the art and heritage of Vincent van Gogh combined with the quality and characteristic prints of Anthea Crawford. Every purchase of this Anthea Crawford x Van Gogh Museum collection supports the work of the Van Gogh Museum in Amsterdam.”

Diana De Jesus, licensing manager, IMG, added: “Vincent van Gogh’s work has become a mainstay of culture and the Van Gogh Museum’s mission is to inspire present and future generations by making it more accessible. We are really excited to see the launch of this collaboration with Anthea Crawford, which perfectly captures the iconic beauty and legacy of Van Gogh’s exceptional prints.”

A portion of proceeds from each purchase will support the work of the Van Gogh Museum which houses more than 200 Vincent van Gogh paintings, 500 drawings, and 700 written documents.