Tag Archives: ViacomCBS Consumer Products

Fanattik nets SpongeBob SquarePants in first partnership with animated property

The pop culture specialist, Fanattik has signed a pan-European gift licensing partnership with ViacomCBS Consumer Products that will bring Nickelodeon’s SpongeBob SquarePants into new home decor, barware, gifts and collectables. The new collection of collectables and products will be available from September this year across gift and toy stores throughou …

Read More »

ViacomCBS Consumer Products promotes key executives across its leadership team

ViacomCBS Consumer Products has promoted a swathe of key executives across its leadership team, a move that follows a period of success and growth in the consumer products division across franchises including SpongeBob SquarePants, Blue’s Clues & You, Star Trek, South Park, MTV, and more. Lourdes Arocho has been promoted …

Read More »

Dan Dee International grows classic character plush range with Peanuts and Garfield

Dan Dee International and its Animal Adventure subsidiary, leading names in plush, pet, baby, and home decor products, have enhanced their line-up of classic characters through partnerships with ViacomCBS and Peanuts Worldwide. Under the new deals, Dan Dee has secured the North American license for an extensive range of plush, …

Read More »

ViacomCBS lands global license deal with Benetton for Garfield sleepwear and accessories

ViacomCBS Consumer Products has landed all four paws on a global license agreement for the design, production, and distribution of the first Garfield collection for the Undercolors of Benetton brand. The agreement includes the launch of the first collection of underwear and pyjamas for both children and adults developed by …

Read More »

Melissa & Doug will continue to evaluate licensing as ‘an area of growth for the firm’

The global toy maker, Melissa & Doug has expressed its plans to continue to evaluate licensing “as an area to grow its reach”, as it looks for the right platforms through which to reach more parents and children. The traditional toy specialist hit a major milestone last month when it …

Read More »

Toy maker Melissa & Doug lands ‘biggest licensing deal ever’ with PAW Patrol and Blues Clues & You

The global toy brand Melissa and Doug, has signed an exclusive licensing partnership with ViacomCBS Consumer Products to develop and launch a range of PAW Patrol and Blue’s Clues & You co-branded toys for autumn next year. The toys will be designed to educate and empower pre-schoolers through active engagement, …

Read More »

ViacomCBS Consumer Products brings yoga and an MTV workout to Festival of Licensing’s Community & Wellbeing programme

If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS  – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …

Read More »

Street artist CantStopGoodBoy to launch Star Trek capsule collection with ViacomCBS

The contemporary street artist, CantStopGoodBoy has struck a deal with ViacomCBS Consumer Products to launch a capsule collection based on the many critically acclaimed Star Trek series. The new capsule collection will span hoodies, crews, jackets, flannels, t-shirts, hats and sneakers, as well as original artwork and fine prints in …

Read More »