Tag Archives: ViacomCBS

ViacomCBS lands slate of CEE partners for PAW Patrol, SpongeBob, Shimmer & Shine and more

WildBrain CPLG has secured a wave of new and extended FMCG partnerships in Central and Eastern Europe across ViacomCBS’ portfolio of popular animated brands including PAW Patrol, SpongeBob SquarePants, Blaze and the Monster Machines, Shimmer & Shine and Bubble Guppies. The pan-regional deals brokered by the WildBrain CPLG CEE team …

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Tommy Hilfiger goes ’90s and ’00s retro in ViacomCBS partnership

The Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new capsule collection under the banner A Blast from the Past, tapping into Tommy Jeans’ long history of pop culture collaborations featuring characters and logos from Nickelodeon and MTV. In a deal brokered by WildBrain CPLG, the …

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PAW Patrol: The Movie first trailer drops as ViacomCBS cites ‘major milestone for iconic property’

The first trailer for the hotly anticipated PAW Patrol: The Movie has landed, offering a first glimpse at ‘the biggest adventure yet’ for the cast of pups as the film readies to open in cinemas on August 20th this year. Featuring an original song from Maroon 5’s front man, Adam …

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SpongeBob gets into fintech as Viacom partners with Osper on prepaid debit cards for young people

SpongeBob, Nickelodeon Slime, and JoJo Siwa are just some of the ViacomCBS children’s brands making the move into the fintech space thanks to a new partnership with the parent-managed debit card company for young people, Osper. Under the pairing, popular IP from the ViacomCBS stable will feature across a series …

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SpongeBob SquarePants, PAW Patrol to boost presence across Japan in major new Rakuten partnership for Nickelodeon

SpongeBob SquarePants, PAW Patrol, and Teenage Mutant Ninja Turtles will each be bolstering their presence across the Japanese market thanks to a new partnership between ViacomCBS Networks International and Rakuten Group. The long-term agreement will kick off with the launch of Nick+ – Nickelodeon’s kids’ streaming service – on Rakuten’s …

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Forbidden Planet and ViacomCBS launch Paramount Pictures partnership for Top Gun, Forrest Gump, and cult classic Galaxy Quest

The pop culture retailer, Forbidden Planet ha partnered with ViacomCBS to launch a new line of direct to retail branded merchandise featuring some of the most classic Paramount Pictures properties, including Top Gun, and Galaxy Quest. The online retailer is launching a new range of apparel and giftware based on …

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ViacomCBS names Jennifer Pang vice president and head of licensing for Greater China

ViacomCBS Consumer Products has appointed Jennifer Pang to lead its business in Greater China. Pang will be based in Hong Kong, reporting to Mark Kingston, senior vice president, International Licensing, while Claire O’Connor, vice president, consumer products and retail marketing, Asia Pacific, will exit the business. In her role, Pang …

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Nickelodeon launches Avatar Studios to for new Avatar: The Last Airbender and The Legend of Korra content

Nickelodeon has detailed the launch of Avatar Studios, a newly formed division designed to create new animated series and movies based on the Avatar: The Last Airbender and The Legend of Korra. New, original content will bow on platforms including Paramount+, ViacomCBS’s own subscription video-on-demand service, as well as on …

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Baby Shark swims into your breakfast cereal thanks to latest Kellogg’s partnership

Not content with getting stuck firmly in your head, Baby Shark could be swimming in your breakfast bowl thanks to a new partnership between ViacomCBS Consumer Products UK and Kellogg’s for the launch of the Baby Shark Multigrain Cereal. The partnership marks the first deal between the two in the …

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Fanattik lands Teenage Mutant Ninja Turtles gift license in pan-European deal

The pop culture specialist, Fanattik, has signed a pan-European gift license with ViacomCBS Consumer Products to develop and launch a Teenage Mutant Ninja Turtles-inspired collection. The new range will span home decor, barware, gifts, and collectables, all of which will be available from June this year in shops across Europe. …

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