Tag Archives: ViacomCBS

Shelf space is the final frontier as Playmobil and ViacomCBS launch the Starship Enterprise

Shelf space: the final frontier. Oh yes, it’s happened; toy maker Playmobil is bridging time and space to release the fruits of a new collaborative alliance with ViacomCBS, for a whole new voyage for the Starship Enterprise this September. Yet another play for the kidult and collectors space – following …

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Five new faces join The Point. 1888’s expanding commercial, retail, product, and finance teams

The momentum continues to gather apace at the brand extension agency, The Point. 1888 as a swathe of new starters sees the company expand across its commercial, retail, product development, and finance departments this month. The latest line-up of new faces to join the team follows the company’s latest sweep …

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Nickelodeon unveils its new family wearable device NickWatch at Mobile World Congress in Barcelona

ViacomCBS and Nickelodeon have unveiled the firm’s first connected smart watch, a family-centric wearable device that promotes physical activity, helps kids explore the world around them, and features a cast of popular Nickelodeon characters. First revealed at the Mobile World Congress in Barcelona this week, NickWatch by Nickelodeon features new …

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ViacomCBS lands slate of CEE partners for PAW Patrol, SpongeBob, Shimmer & Shine and more

WildBrain CPLG has secured a wave of new and extended FMCG partnerships in Central and Eastern Europe across ViacomCBS’ portfolio of popular animated brands including PAW Patrol, SpongeBob SquarePants, Blaze and the Monster Machines, Shimmer & Shine and Bubble Guppies. The pan-regional deals brokered by the WildBrain CPLG CEE team …

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Tommy Hilfiger goes ’90s and ’00s retro in ViacomCBS partnership

The Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new capsule collection under the banner A Blast from the Past, tapping into Tommy Jeans’ long history of pop culture collaborations featuring characters and logos from Nickelodeon and MTV. In a deal brokered by WildBrain CPLG, the …

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PAW Patrol: The Movie first trailer drops as ViacomCBS cites ‘major milestone for iconic property’

The first trailer for the hotly anticipated PAW Patrol: The Movie has landed, offering a first glimpse at ‘the biggest adventure yet’ for the cast of pups as the film readies to open in cinemas on August 20th this year. Featuring an original song from Maroon 5’s front man, Adam …

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SpongeBob gets into fintech as Viacom partners with Osper on prepaid debit cards for young people

SpongeBob, Nickelodeon Slime, and JoJo Siwa are just some of the ViacomCBS children’s brands making the move into the fintech space thanks to a new partnership with the parent-managed debit card company for young people, Osper. Under the pairing, popular IP from the ViacomCBS stable will feature across a series …

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SpongeBob SquarePants, PAW Patrol to boost presence across Japan in major new Rakuten partnership for Nickelodeon

SpongeBob SquarePants, PAW Patrol, and Teenage Mutant Ninja Turtles will each be bolstering their presence across the Japanese market thanks to a new partnership between ViacomCBS Networks International and Rakuten Group. The long-term agreement will kick off with the launch of Nick+ – Nickelodeon’s kids’ streaming service – on Rakuten’s …

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Forbidden Planet and ViacomCBS launch Paramount Pictures partnership for Top Gun, Forrest Gump, and cult classic Galaxy Quest

The pop culture retailer, Forbidden Planet ha partnered with ViacomCBS to launch a new line of direct to retail branded merchandise featuring some of the most classic Paramount Pictures properties, including Top Gun, and Galaxy Quest. The online retailer is launching a new range of apparel and giftware based on …

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ViacomCBS names Jennifer Pang vice president and head of licensing for Greater China

ViacomCBS Consumer Products has appointed Jennifer Pang to lead its business in Greater China. Pang will be based in Hong Kong, reporting to Mark Kingston, senior vice president, International Licensing, while Claire O’Connor, vice president, consumer products and retail marketing, Asia Pacific, will exit the business. In her role, Pang …

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