Tag Archives: ViacomCBS

ViacomCBS becomes Paramount Global

ViacomCBS has announced that the global media company will become Paramount Global, effective from today (February 16), bringing together its portfolio of entertainment properties under a new parent company name. “Paramount is an idea: a promise to be the best,” said Shari Redstone, Non-Executive Chair of the company’s Board of …

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BLE unveils content agenda for online event

Brand Licensing Europe has unveiled its online agenda which will go live on 22 November as part of the online experience supporting the in-person event, taking place 17-19 November at ExCeL London, allowing attendees to enjoy sessions on-demand and use their time at the show to focus on in-person meetings, …

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WildBrain CPLG turns up the volume with MTV x Eastpak collaboration

Leading entertainment, sport and brand licensing agency WildBrain CPLG has secured a global deal with Eastpak for a collection inspired by ViacomCBS Consumer Products’ iconic pop culture and entertainment brand MTV. The range launched earlier this month and during MTV’s 40th anniversary year, and spans backpacks, a duffel bag and …

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ViacomCBS Consumer Products to share Diversity & Inclusion insights plus new toy research during BLE Day 2 keynote

ViacomCBS will share insights from its corporate Diversity & Inclusion efforts with a specific focus on its recently conducted toy research study during Brand Licensing Europe’s second day keynote. Mark Kingston, Senior Vice President, International, ViacomCBS Consumer Products will lead the keynote and review the impact on culture, community and …

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Shelf space is the final frontier as Playmobil and ViacomCBS launch the Starship Enterprise

Shelf space: the final frontier. Oh yes, it’s happened; toy maker Playmobil is bridging time and space to release the fruits of a new collaborative alliance with ViacomCBS, for a whole new voyage for the Starship Enterprise this September. Yet another play for the kidult and collectors space – following …

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Five new faces join The Point. 1888’s expanding commercial, retail, product, and finance teams

The momentum continues to gather apace at the brand extension agency, The Point. 1888 as a swathe of new starters sees the company expand across its commercial, retail, product development, and finance departments this month. The latest line-up of new faces to join the team follows the company’s latest sweep …

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Nickelodeon unveils its new family wearable device NickWatch at Mobile World Congress in Barcelona

ViacomCBS and Nickelodeon have unveiled the firm’s first connected smart watch, a family-centric wearable device that promotes physical activity, helps kids explore the world around them, and features a cast of popular Nickelodeon characters. First revealed at the Mobile World Congress in Barcelona this week, NickWatch by Nickelodeon features new …

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ViacomCBS lands slate of CEE partners for PAW Patrol, SpongeBob, Shimmer & Shine and more

WildBrain CPLG has secured a wave of new and extended FMCG partnerships in Central and Eastern Europe across ViacomCBS’ portfolio of popular animated brands including PAW Patrol, SpongeBob SquarePants, Blaze and the Monster Machines, Shimmer & Shine and Bubble Guppies. The pan-regional deals brokered by the WildBrain CPLG CEE team …

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Tommy Hilfiger goes ’90s and ’00s retro in ViacomCBS partnership

The Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new capsule collection under the banner A Blast from the Past, tapping into Tommy Jeans’ long history of pop culture collaborations featuring characters and logos from Nickelodeon and MTV. In a deal brokered by WildBrain CPLG, the …

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PAW Patrol: The Movie first trailer drops as ViacomCBS cites ‘major milestone for iconic property’

The first trailer for the hotly anticipated PAW Patrol: The Movie has landed, offering a first glimpse at ‘the biggest adventure yet’ for the cast of pups as the film readies to open in cinemas on August 20th this year. Featuring an original song from Maroon 5’s front man, Adam …

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