Tag Archives: video games

The Olympics vaults into NFT space and details new video game title with nWay

The International Olympic Committee (IOC) has detailed its launch into the NFT market thanks to a new partnership with nWay, a subsidiary of Animoca Brands. The deal will witness the launch of a new Olympic-themed digital entertainment, consisting of NFT Olympic pins and crossplay multiplayer video games, all developed by …

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Fanattik renews gift and collectables deal with Rare to span Sea of Thieves, Banjo-Kazooie and more

The award-winning pop culture specialist, Fanattik has renewed its gift and collectibles licence with the video game studio, Rare, in a partnership brokered by Tinderbox, the digital media division of Beanstalk. The pan-European licence covers Rare’s smash hit Sea of Thieves, the pirate-themed video game with 20 million players, as …

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SEGA gears up for 30 years of Sonic the Hedgehog with special virtual Sonic Central event

SEGA is gearing up for the 30th anniversary of its most iconic Blue Blur, Sonic the Hedgehog with the launch of a special virtual event called Sonic Central on the brand’s official YouTube and Switch channels this week. The event, taking place on Thursday, May 27th at 9am Pacific Time, …

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King Features builds global licensing slate for hit video game IP, Cuphead

King Features Syndicate has detailed a ‘robust international expansion’ for its hit gaming property, Cuphead, with activity encompassing new agents and licensing deals on a global scale for the brand. The raft of new signings will see Cuphead grow its domestic and international presence with products across apparel, accessories, novelties, …

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JAKKS Pacific extends global toy deal with SEGA for Sonic the Hedgehog

JAKKS Pacific has renewed and expanded its global toy partnership with SEGA of America for the classic and modern versions of the hit entertainment franchise, Sonic the Hedgehog. Under the extended partnership, JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide, commencing in 2022. …

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UK consumer games market hits a record value of £7bn in 2020

Consumers spent a record amount in the UK video games market in 2020, with the sector valued at £7bn for the year – according to Ukie’s 2020 Consumer Market Valuation. The result marks a 29.9 per cent increase on 2019, and over £1bn higher than 2018’s previous record total of …

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Pizza Hut partners with Bandai Namco for AR PAC-MAN campaign

Pizza Hut has partnered with Bandai Namco’s PAC-MAN for a special campaign that brings the iconic video game character to life through augmented reality when customers scan the printed PAC-MAN game printed directly on their pizza box packaging. The initiative is the first part of a wider campaign at Pizza …

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Jazwares extends Epic Games partnership for Fortnite toys and collectables through to 2025

Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …

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Lisle Licensing lands slate of new partners for video gaming’s iconic Tetris brand

Lisle Licensing has detailed a slate of new partners and product launches for the iconic puzzle game Tetris, as the nearly 40 year old brand continues to celebrate an expanding fan-base driven by global consumer success. Kicking off the year like so many of us did, Tetris got straight into …

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Mattel teams with game developer Milestone to launch Hot Wheels Unleashed across PlayStation, Xbox, Nintendo, and PC

Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, an arcade-style racing game scheduled to launch across PlayStation, Xbox, Nintendo Switch, and PC. The new title will see players drift, boost, jump, and crash on Hot Wheels’ recognisable orange tracks in various single player …

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