Tag Archives: video games

Lisle Licensing lands slate of new partners for video gaming’s iconic Tetris brand

Lisle Licensing has detailed a slate of new partners and product launches for the iconic puzzle game Tetris, as the nearly 40 year old brand continues to celebrate an expanding fan-base driven by global consumer success. Kicking off the year like so many of us did, Tetris got straight into …

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Mattel teams with game developer Milestone to launch Hot Wheels Unleashed across PlayStation, Xbox, Nintendo, and PC

Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, an arcade-style racing game scheduled to launch across PlayStation, Xbox, Nintendo Switch, and PC. The new title will see players drift, boost, jump, and crash on Hot Wheels’ recognisable orange tracks in various single player …

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Ubisoft’s Assassin’s Creed swings into location-based entertainment through Osool partnership

WildBrain CPLG has secured a new partnership with Osool Entertainment to develop location-based entertainment attractions for the blockbuster video game franchise, Assassin’s Creed. Brokered by WildBrain CPLG MENA on behalf of Ubisoft, the new deal will see Osool Entertainment create three new Assassin’s Creed indoor attractions in Saudi Arabia, targeting …

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LEGO and SEGA partner to bring Sonic the Hedgehog to brick form

The LEGO Group has detailed a new partnership with SEGA to bring Sonic the Hedgehog into brick form, thanks to a concept design submitted to the Danish toy maker’s invention platform, LEGO Ideas. Created by a 24-year-old LEGO superfan, Viv Grannell, the design was inspired by SEGA’s critically acclaimed 2017 …

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Levi’s celebrates 25th anniversary of Pokémon with ’90s inspired clothing collection

Celebrating the 25th anniversary of one of the biggest anime entertainment franchises of all time, the international fashion brand Levi’s has partnered with the Pokémon Company to launch a 90s-inspired Levi’s x Pokémon collection  Inspired by the first season of the original Pokémon animated series, the collection includes a range of …

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Sonic the Hedgehog will charge onto Netflix in new animated series in 2022

A new animated series of Sonic the Hedgehog called Sonic Prime will be tearing onto Netflix with a worldwide premiere scheduled for 2022. The 24-episode animated adventure is the product of a triple-threat deal between Netflix, SEGA of America, and WildBrain. Aimed at kids, families, and long-time fans of the …

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British headwear firm Tokyo Time signs collaboration deal with Misfits Gaming

Misfits Gaming Group has signed a multi-year deal with the British premium headwear brand, Tokyo Time, to become the official headwear provider of Misfits Gaming. Under the partnership, Tokyo Time will produce licensed Misfits Gaming headwear, as well as collaborate on co-branded items. A creator of Japanese-inspired headwear, Tokyo Time …

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US consumers spent $56.9 billion on gaming in 2020 according to NPD latest

US consumers spent a record $56.9 billion on gaming in 2020, a jump of 27 per cent from 2019, according to data from the NPD Group. December was a particularly big month for games, consumer spending across video game hardware, content and accessories reached a December record of $7.7 billion, 25 …

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Gamestream appoints new director of content and licensing

The cloud video game streaming service for B2B industries, Gamestream, has appointed a new director of content and licensing in the shape of Gaëlle de Jong. The appointment has been made as part of the firm’s international expansion plans as it looks to secure best-in-class partnerships in the videogames industry. …

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Star Wars and Disney reveal new brand identity for all official videogames, Lucasfilm Games

Lucasfilm, Star Wars, and Disney have revealed a new brand identity for the home of all officially licensed Star Wars video games, a legacy that now crosses the decades, with the unveiling of Lucasfilm Games. The new unit isn’t a publisher or development studio, but will be acting as a …

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