Tag Archives: video games

British gaming studio Boneloaf taps Toikido for Gang Beasts global master partnership

Toikido has struck a new major, global master partnership in the gaming space, this time partnering with the British indie games publisher Boneloaf to launch a range of toys, apparel, stationery, and more for the popular, multi-player beat ’em up party game, Gang Beasts. The new pairing marks the second …

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Gaming’s new rules | How Bits + Pixels is changing up the narrative with ‘unpredictability’

Co-founded by the Konami alumni and video gaming and geek culture enthusiasts, Sandra Arcan and Su-Yina Farmer, right around the same time that the video game licensing scene underwent its most recent metamorphosis and really took off in its current form, Bits + Pixels is a specialist agency with a …

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Tinderbox sparks new partnership with Ubisoft for Far Cry and Just Dance gaming franchises

The French video game company, Ubisoft, is partnering with Tinderbox – the digital division of Beanstalk – to represent its top selling gaming franchises, Just Dance and Far Cry for licensing across Europe. Under the new partnership, Tinderbox will support both franchises, Just Dance and Far Cry, by expanding the …

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Fashion statements | WildBrain CPLG explores how the post-pandemic world of licensed fashion has shifted gear

With the world beginning to reawaken and emerge from its pandemic slumber, so too is the world of fashion switching gear, slipping out of its comfy bagging clothing and back into a wardrobe designed for life outside, once again. However, notes Pau Pascual, VP Southern Europe and MD of Iberia …

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London’s iconic Hamleys makes major play for video gaming market with new department launch

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …

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Immersive play | Fanattik on why creativity is running wild in video game licensing

It’s odd to think of the video game licensing sector as one that is still in its relative infancy. There’s a maturity to many of the partnerships that circle the market and its audiences that would suggest the experience and wisdom of one established decades ago, when Pong’s first pixels …

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Toikido and Dreamtex cosy up for Among Us bedding and homewares

The boutique bedding specialist, Dreamtex Ltd has partnered with Toikido to launch a licensed homewares collection based on the globally popular video gaming franchise, Among Us. Under the partnership, Dreamtex will be launching Among Us themed bedding, blankets, towels, and cushions later this year, all of which will celebrate and …

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Hexbug builds Junkbots “metaverse” spanning toys, YouTube series, and Roblox story game

The award winning toy company Hexbug has launched a new project that merges toys with entertainment technology through a new eight part digital series and game on the Roblox platform based on its Junkbots brand. Developed in partnership with the multimedia company Wind Sun Sky Entertainment, Junkbots aims to ‘converge …

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Kawaii inspired brand Tasty Peach taps Bits + Pixels for EMEA licensing push

Tasty Peach Studios, a new kawaii inspired brand that has been gaining momentum in the US market, has tapped Bits + Pixels for licensing representation across Europe, the Middle East, and Africa. The team was appointed for EMEA representation by the brand’s master licensing agency, Dimensional Branding Group. Tasty Peach …

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Ripping up the rule book | NFTs could just change video gaming forever – but will the big players allow it?

This month, Licensing.biz is taking a look at the video games market to uncover and discuss the latest developments and opportunities in licensing around the world’s largest entertainment sector. Here, and in the first of a series of articles exploring the emerging NFTs sector, we explore the potential for non …

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