Tag Archives: video games

Wargaming’s World of Warships commandeers HMS Belfast in groundbreaking Imperial War Museums partnership

Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial War Museums. The room will be made available for the public when the venues reopens …

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Nerd is the word | From video gaming to toy collecting, the Insights Family explores the Kidult market

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences (and that’s just the news this week); the entertainment space is reaching wider …

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Smash hit gaming franchise Fall Guys joins the Wow! Stuff Wow! Pods collectables line up

Mediatonic’s smash hit gaming franchise, Fall Guys: Ultimate Knockout has joined the Wow! Stuff portfolio as the award-winning toy maker welcomes the IP to its character brand collectables range, Wow! Pods. Recognised as the breakout gaming hit of 2020, Fall Guys quickly established itself as one of the most joyful …

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The Olympics vaults into NFT space and details new video game title with nWay

The International Olympic Committee (IOC) has detailed its launch into the NFT market thanks to a new partnership with nWay, a subsidiary of Animoca Brands. The deal will witness the launch of a new Olympic-themed digital entertainment, consisting of NFT Olympic pins and crossplay multiplayer video games, all developed by …

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Fanattik renews gift and collectables deal with Rare to span Sea of Thieves, Banjo-Kazooie and more

The award-winning pop culture specialist, Fanattik has renewed its gift and collectibles licence with the video game studio, Rare, in a partnership brokered by Tinderbox, the digital media division of Beanstalk. The pan-European licence covers Rare’s smash hit Sea of Thieves, the pirate-themed video game with 20 million players, as …

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SEGA gears up for 30 years of Sonic the Hedgehog with special virtual Sonic Central event

SEGA is gearing up for the 30th anniversary of its most iconic Blue Blur, Sonic the Hedgehog with the launch of a special virtual event called Sonic Central on the brand’s official YouTube and Switch channels this week. The event, taking place on Thursday, May 27th at 9am Pacific Time, …

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King Features builds global licensing slate for hit video game IP, Cuphead

King Features Syndicate has detailed a ‘robust international expansion’ for its hit gaming property, Cuphead, with activity encompassing new agents and licensing deals on a global scale for the brand. The raft of new signings will see Cuphead grow its domestic and international presence with products across apparel, accessories, novelties, …

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JAKKS Pacific extends global toy deal with SEGA for Sonic the Hedgehog

JAKKS Pacific has renewed and expanded its global toy partnership with SEGA of America for the classic and modern versions of the hit entertainment franchise, Sonic the Hedgehog. Under the extended partnership, JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide, commencing in 2022. …

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UK consumer games market hits a record value of £7bn in 2020

Consumers spent a record amount in the UK video games market in 2020, with the sector valued at £7bn for the year – according to Ukie’s 2020 Consumer Market Valuation. The result marks a 29.9 per cent increase on 2019, and over £1bn higher than 2018’s previous record total of …

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Pizza Hut partners with Bandai Namco for AR PAC-MAN campaign

Pizza Hut has partnered with Bandai Namco’s PAC-MAN for a special campaign that brings the iconic video game character to life through augmented reality when customers scan the printed PAC-MAN game printed directly on their pizza box packaging. The initiative is the first part of a wider campaign at Pizza …

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