Tag Archives: video gaming

Immersive play | Fanattik on why creativity is running wild in video game licensing

It’s odd to think of the video game licensing sector as one that is still in its relative infancy. There’s a maturity to many of the partnerships that circle the market and its audiences that would suggest the experience and wisdom of one established decades ago, when Pong’s first pixels …

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MDR Brand Management launches esports and interactive entertainment division, NIVO

London’s MDR Brand Management has launched a new global esports and interactive entertainment arm under the banner NIVO Management. The standalone business will focus on player representation, as well as offer consultation to brands looking to move into the esports space. It will be headed up by Tom Murray, an …

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SPREE Interactive moves to be ‘at the forefront of VR attractions industry’ through licensing

SPREE Interactive, a specialist in commercial VR attractions has signed its first, exclusive licensing partnership with VR Nerds to distribute the world’s first all-in-one mobile VR eSports experience for Tower Tag. Tower Tag is currently the largest VR eSport game in the world, with over one million plays to date. …

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US consumers spent $56.9 billion on gaming in 2020 according to NPD latest

US consumers spent a record $56.9 billion on gaming in 2020, a jump of 27 per cent from 2019, according to data from the NPD Group. December was a particularly big month for games, consumer spending across video game hardware, content and accessories reached a December record of $7.7 billion, 25 …

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The gaming community nutrition brand Respawn teams with Mars Wrigley to launch Respawn by 5 chewing gum

The mental performance nutrition brand for the gaming community, Respawn, has partnered with Mars Wrigley’s to expand its consumable line-up with the launch of Respawn by 5, a new gum that has been developed to ‘add a new layer of focus to the gaming experience.’ The sugar-free chewing gum is …

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