Under the agreement, Vivid will produce toys, including dolls, figures, play sets, plush and role play items for release in international markets in Spring 2018.
New licensees include Alligator, Spearmark and William Lamb.
The Crayola Bus Tour will stop at various retailers across the country as the popular children’s arts and craft brand celebrates ‘100 years of colour.’
The show continues to gain momentum across Europe, a territory in which ITV believes it has the potential to become one of the most popular boys’ properties.
Turner caused a frenzy back in 1993 when she revealed the method of creating the now beloved Blue Peter Tracy Island model, using little more than some toilet rolls and a reserve of papier-mache.
UK stores are rejoicing the the return of the classic ITV property as toy sales get off to a 'fantastic early start'.
The firm has seen large demand for the show’s female character Kayo.
The firm has signed new UK licensees including Vivid for plush, Immediate Media for publishing and RMS International.
Headstart International will distribute figurines, play sets, games, puzzles and more across the territory.
Collection will now include keychains, Celebz figurines and a game.
Pudsey now available in-game; 30,000 limited edition Spotty Moshlings Collector Tins from Vivid also on sale.
Consumers can solve clues to win the new set