BBC Studios has agreed a multi-territory licensing deal with VTech to produce electronic role play toys based on its multi-award winning children’s TV property, Bluey. Marking the latest expansion of the series’ global licensing programme, VTech’s initial Bluey range will feature popular characters from the series and lines include electronic books, role …
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ViacomCBS Consumer Products has secured a raft of 21 UK partners for the popular pre-school brand, PAW Patrol ahead of the slated launch of PAW Patrol: The Movie in August next year. The licensing programme will kick into action from July 2021 and will include new toy lines, apparel, accessories, …
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The toy manufacturers are preparing to launch an extensive line of toys and children’s products that will ride ons, electronic learning toys, play tents and ball pits and traditional wooden toys, all inspired by the Sutikki-produced show.
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