Tag Archives: Walkers

Poetic Brands signs deal with Walkers for adult apparel

Apparel specialist Poetic Brands has partnered with Walkers to launch a range of adult clothing in the UK and Ireland, through a deal brokered by Walkers’ licensing agency IMG. The new collection will include sweatshirts, T-shirts, joggers, shorts and more, all taking inspiration from the iconic brand which originated in …

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British snack food brand Walkers steps into licensing as IMG renews PepsiCo partnership

The British snack food brand, Walkers is stepping into the world of licensing through a renewal agreement between IMG and PepsiCo that will also see the global licensing agency extend its representations of the Pepsi, 7UP, Cheetos, Doritos, Lay’s, and Mountain Dew brands. Since being appointed its licensing agency in …

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