Hearst UK extends partnership with Homebase to launch House Beautiful and Country Living wallpaper

Hearst UK has unveiled the next iteration of its ongoing Homebase partnership with the launch of its House Beautiful and Country Living wallpaper range, available exclusively through the DIY retailer.

Co-created by the Homebase and the House Beautiful and Country Living Style teams in collaboration with Graham & Brown, the range of 12 exclusive designs is available from April 21st both online and in two Homebase Decorate centres, located in Sutton and Cheadle.

The House Beautiful collection looks to deliver on trend, stand out designs that ‘offer a simple way to achieve a contemporary interior style.’ The designs use premium quality paper, produced in the UK. The collection includes easy application innovation such as ‘paste the wall.’

The Country Living collection contains hand illustrated patterns that reflect the beauty of the British landscape. A proudly British-made high quality wallpaper that includes a sustainably made option which is produced using water-based ink and FSC certified paper. True to Country Livings eco-ethos, three trees are planted for each tree used in the production of the wallpapers.

Louise Pearce, director of content at Country Living and House Beautiful said: “We are thrilled to continue to progress this amazing partnership with Homebase, with this move in to Home Décor, and specifically wallpaper. Each of the wallpaper ranges truly reflect our brand values and ethos, as well as the trends we know our readers love and are searching for.”

Laura Ashley fashions new partnership with Graham & Brown for official wallpaper, murals and paints

Laura Ashley has entered into a new partnership with the UK wallpaper and paint manufacturer, Graham & Brown for the launch of an official paint, wallpaper, and murals collection from this spring.

The new line has been developed at Graham & Brown’s Blackburn HQ and will be sold through its distribution on over 75 countries as well as its divisions in the UK, North America, France, Holland, and China.

Alan Kemp, head of brand marketing at Graham & Brown, said: “We are delighted to be partnering with Laura Ashley and launching the collaboration in our 75th anniversary year. Both brands are synonymous with design authority and high-quality production values, as well as sharing a strong British heritage.

“We look forward to growing the relationship and supplying the Laura Ashley customer with a wonderful selection of wallpaper, paints, murals, and wall art.”

Poppy Marshall-Lawton, head of brand and partnerships at Laura Ashley, added: “It is so exciting to be able to relaunch the wallpaper and paint collection with Graham & Brown. The partnership combines Laura Ashley’s rich design heritage with Graham & Brown’s expert manufacturing.

“Graham & Brown produce truly wonderful products and we cannot wait to showcase some of our fabulous new murals and exciting new designs inspired from our archive, alongside some of our best-selling wallpaper prints. We are thrilled that this partnership means we are working with a family run brand that has established roots of manufacturing in the UK. We know our customers, old and new will be as delighted as we are with our new home range.”

Laura Ashley Home will be available in selected NEXT stores nationwide and via both lauraashley.com and next.co.uk from Spring 2021.

British wallpaper brand MissPrint lands Fy deal courtesy of The Point. 1888

The British eco-wallpaper design brand, MissPrint has landed a new partnership with the online homewares, wall art, furniture, and accessories platform, Fy thanks to a deal secured by the brand specialist, The Point. 1888.

Under the new deal, Fy will be showcasing 39 of MissPrint’s hand drawn art prints from this month. The wallpaper brand is known for its unique collection of eco-conscious designs, each hand illustrated and printed in the UK.

Already hugely popular among women, homeowners and interior design enthusiasts, the brand appointed The Point.1888 in March 2020 to extends its audience base by creating products which have wider appeal and are suitable for those renting property, as well as homeowners.

 To date, MissPrint has enjoyed success with brand licensing collaborations such as John Lewis, Dunelm, Quaker Oats and others. The new partnership with Fy should ensure that MissPrint can reach its new target audience, who consider  the online shop as their go-to for home and fashion purchases.

 The Point.1888 is a pioneer of the retail-first model within the brand licensing industry, creating new products based on the gap it sees at retail; rather than what it thinks the brand’s target demographic might like. This supports a higher chance of retailer buy-in and a better sales performance. As a result of early conversations with retailers, the agent identified huge demand for the brand and the partnership with Fy will be the first of many exciting new ventures for the MissPrint brand.

MissPrint co-founder, Rebecca Drury, said: “MissPrint is no stranger to brand licensing and yet this is the first time we have worked on creating an art print collection inspired by our wallpaper designs. It makes perfect sense to create such a product range to attract new customers and I’ve found the whole design process really exciting. We’re so grateful to The Point.1888 for giving us this opportunity and cannot wait to unveil our other plans.”

 Janine Richmond, senior commercial manager for Home at The Point.1888, added: “We’re delighted to have paired MissPrint with Fy as the retailer was top of our target list for reaching style-conscious home renters and owners. Fy only works with the world’s coolest emerging brands, artists and designers and MissPrint’s place on that list is well-deserved.”