Coolabi’s Warrior Cats leaps onto Roblox with the new Warrior Cats: Ultimate Edition game

The independent media group, Coolabi Group, has partnered with the Roblox specialists, Aldrich-Callen Studios to develop a new 3D role play game for the global online Roblox platform, all based on its fantasy brand, Warrior Cats.

The new Warrior Cats: Ultimate Edition game will be set in the Forest Territory from the successful book series and will invite players to create and customise their own cat character, explore the world of Warriors, join a Clan and interact with other players to make their own Warrior Cats story.

Warrior Cats is a feline fantasy book series about five clans of wild cats: ShadowClan, RiverClan, ThunderClan, WindClan and StarClan. The series was created by Working Partners, a Coolabi Group company, and has become a publishing hit with the release of over 80 titles, spanning 38 languages, and selling over 41 million books to date.

The most recent book, Warriors: The Broken Code: The Place of No Stars, is also a New York Times bestseller, debuting at number eight.

The news of the interactive game comes two years after the launch of the award-winning WarriorCats.com, an official digital destination for Warriors’ growing global fan community. The site attracted over 1.3 million visitors in 2020.

Since the book series launched fans across the globe have created fan art, animation and fiction, with user-generated content receiving over 42 million monthly views collectively on YouTube. There are also over 1000 dedicated Warriors YouTube channels with a new fan video uploaded every 30 mins on average.

Last year Coolabi Group conducted a survey with over 10,000 members of its Warrior Cats fanbase established that not only do they love gaming, but Roblox was one of the most popular online platforms.

Naomi Dare, director of digital at Coolabi Group, said: “We’re excited to be launching a Warriors game on Roblox as we know that so many nine to 12 year olds are on the platform, with over half of this age group in the USA playing on Roblox at least once a week.

“This tends to be the age that people start reading Warriors, so not only does it serve our existing fan base who are desperate to role play in a Warriors world, but it should also attract new fans to the brand too.”

The ‘Warrior Cats: Ultimate Edition’ Roblox game is free to play on Roblox and out now.

Coolabi’s Warrior Cats leaps onto Roblox with the new Warrior Cats: Ultimate Edition game

The independent international media group, Coolabi  has partnered with Roblox specialists, Aldrich-Callen Studios to develop a new 3D role-play game for global online platform Roblox. The game will be based on its best-selling fantasy brand, Warrior Cats.

The new ‘Warrior Cats: Ultimate Edition’ game will be set within the Forest Territory from the hit book series and will invite players to create and customise their own cat character, explore the vast world of Warriors, join a Clan, and interact with other players to make their own Warrior Cats story.

Warriors is a feline fantasy book series about five clans of wild cats – ShadowClan, RiverClan, ThunderClan, WindClan and StarClan. The series was created by Working Partners, a Coolabi Group company, and has become a publishing hit following the release of over 80 titles, spanning 38 languages and sold over 41 million copies to date. The most recent book, Warriors: The Broken Code: The Place of No Stars, is also a New York Times bestseller, debuting at number eight.

The news of the interactive game comes two years after the launch of the award-winning WarriorCats.com, an official digital destination for Warriors’ ever-growing global fan community, which attracted over 1.3 million visitors in 2020. Since the book series launched, legions of passionate fans across the globe have created fan art, animation and fiction, with user-generated content receiving over 42 million monthly views collectively on YouTube.

There are also over 1000 dedicated Warriors YouTube channels with a new fan video uploaded every 30 mins on average.

Last year Coolabi Group conducted a survey with over 10,000 members of its Warrior Cats fanbase established that not only do they love gaming, but Roblox was one of the most popular online platforms.

Naomi Dare, director of digital at Coolabi Group, said: “We’re excited to be launching a Warriors game on Roblox as we know that so many nine to 12 year olds are on the platform, with over half of this age group in the USA playing on Roblox at least once a week. This tends to be the age that people start reading Warriors, so not only does it serve our existing fan base who are desperate to role play in a Warriors world, but it should also attract new fans to the brand too.”

The ‘Warrior Cats: Ultimate Edition’ Roblox game is free to play on Roblox and out now.

Coolabi Group celebrates “significant growth” for Warrior Cats

Coolabi Group is celebrating the significant growth of its global Warrior Cats brand that since launching its own online hub and merchandise store in January last year, has seen more than 1.25 million unique users engage with it.

WarriorCats.com is the official digital destination for Warriors’ colossal and ever-growing global fan community which has also accumulated over 125,000 registered fans and counting.

The merchandise store sells a wide range of apparel, backpacks, keychains and a brand-new plush range. Over 80,000 fans voted in a series of polls which determined that large plushes of Jayfeather, Firestar and Graystripe were created, all of which sold out within four days of launching on the store.

Building on this success, this week Coolabi launched a new mobile app, developed with agency, Kids Industries. The new app increases accessibility, allowing users to see and react to a feed of Warriors content including fan art, exclusives from author Erin Hunter, quizzes, polls and more, plus access the official merchandise store while on the move.

It allows the Warriors team to communicate directly with the brand’s fan-base, and users can opt in to receive notifications to be updated with key book releases, events, offers and promotions.

Naomi Dare, director of digital at Coolabi Group, said: “The growth of Warrior Cats over the years and especially since the launch of the online hub, has been absolutely amazing. To see the Warriors fanbase become a thriving phenomenon just demonstrates how millions of people across the world have become captivated by Warriors and this new app will give fans a more streamlined way to explore new content from hub on their mobiles.  We can’t wait to announce more initiatives in 2020.”

The announcement follows the recent news that WarriorCats.com has just been nominated for ‘Best Website’ in the Digital – Kids category at the Kidscreen Awards 2020. The new “Warrior Cats Hub” app is available to download now from the Apple App Store and Google Play.

WarriorCats is an epic fantasy adventure book series about five clans of wild cats – ShadowClan, RiverClan, ThunderClan, WindClan and StarClan. The series was created by Working Partners, a Coolabi Group company.

The Warriors books have become a publishing sensation with over 40 million books sold to date and published in over 30 languages.

The latest book, The Broken Code: The Silent Thaw, which is distributed by Harper Collins in the US, recently debuted at number one on The New York Times’ Children’s bestseller list.