Silo Wellness to launch psychedelic micro-dosing mushroom range under the Bob Marley brand

Silo Wellness, a wellness company in the psychedelics and functional mushrooms marketplace, has entered into a multi-year licensing agreement with the family of the music and lifestyle legend, Bob Marley.

The deal offers Silo the exclusive worldwide rights to brand, market, and sell a product line of functional and psychedelic mushrooms.

“Our family is happy to collaborate with Silo Wellness to create the first ever global mushroom brand,” commented family matriarch Rita Marley. “When Bob and I were young we followed a strict, natural diet and we would include medicinal mushrooms. Mushrooms fit with our vision of a world transformed for good through natural products.”

“These are transformative times in which we are living. Our family seeks to use our platform to help facilitate positive change. Mushrooms have been used for centuries, and we believe they offer a natural pathway for healing and positivity,” stated Cedella Marley, daughter of Rita and Bob Marley.

As reported by Investing News, Jamaica is the only country in the world where psilocybin is not illegal to grow, extract and sell, positioning the island nation to benefit from wellness tourism as well as sales of psychedelic mushrooms.

The licensing agreement covers the development of a stand-alone Marley brand portfolio of functional and psychedelic micro-dosing mushroom products, formats, devices and promotional items. Silo Wellness has pledged a percentage of product sales to be contributed towards a charitable organization to be mutually agreed upon between the Marley family and Silo.

“We are incredibly excited to strike a long-term licensing agreement with the most iconic brand to ever emerge from Jamaica,” said Douglas K. Gordon, chief executive officer of Silo Wellness.

“There is deep respect for the legacy of Bob Marley, and we are honored to be entrusted as good stewards of a brand that stands for universal wellness and natural healing. We look forward to introducing a portfolio of quality branded products with instant name recognition and global visibility, enabling Silo to introduce what we intend to become the leading brand name in the functional and psychedelic mushroom category.”

Silo Wellness has been an early mover in the functional and psychedelic mushroom space and has already announced its proof of concept of a patent-pending, micro-dosing nasal spray format that this new brand partnership could potentially include.

The full line of functional mushroom products to be launched under the Marley brand will be announced in the near future along with a marketing and communications campaign, which will include targeted digital advertising, social media presence, brand public relations and lifestyle marketing initiatives.

The RHS launches new toiletries range in partnership with Heathcote & Ivory

The Royal Horticultural Society has launched a new range of toiletries in partnership with its licensing partner Heathcote & Ivory, a leading name in British beauty and fine toiletries.

Called Home Grown, the vegan-friendly beauty and wellness collection takes inspiration from the wellbeing benefits of growing vegetables, herbs, and flowers at home and includes a 100ml Hand Cream and Twist Key, a Care For Hands Gift Set, Scented Soothing Oat Soap on a Dish, Hand Essentials with two 30ml Handcreams and more.

The Heathcote & Ivory RHS Home Grown range will be available from March 10th at RHS shops, online, and via leading garden centres across the UK.

Not only are the ingredients in the range inspired by nature’s home-grown gifts such as carrot seed oil, beetroot extract and pumpkin extract, but both the ingredients and the packaging reflect the focus of the partners in this agreement on sustainability and environmentally friendly messaging.

For the packaging, environmentally friendly glass bottle and aluminium tubes and post-consumer recycled plastic tubes are used. All products are cruelty-free and vegan-friendly.

The items – and the packaging – also make use of designs inspired by artwork from the RHS Lindley Collections, the world’s largest collection of botanical art. The designs were also inspired by the ingredients – carrot seed oil, snow mushroom, and beetroot and pumpkin extract – used in the formulations.

Established in London in 2000 by Denis Aaronson, Heathcote & Ivory has grown into a lifestyle brand exporting around the world to over 35 countries. Heathcote & Ivory collections are stocked in renowned department stores across the UK as well as independent boutiques and speciality retailers.

The RHS Home Grown collection is the latest range in the very successful RHS partnership with Heathcote & Ivory that launched in spring 2019 with the Flower Blooms Daisy Garland and Tender Palm toiletry ranges. Trellis, the third release in the RHS Flower Blooms series, launched in the autumn of the same year, while the most recent in the series was RHS Flower Blooms Lavender Garden, which launched in the spring of 2020.

Denis Aaronson, managing director, Heathcote & Ivory, said: “We are delighted to be continuing our wonderful partnership with the RHS, whose tireless support of gardeners and gardening has encouraged us to produce a range inspired by the joys of growing vegetables, herbs and flowers at home.”

Lesley Aaronson, creative director, Heathcote & Ivory, added: “The design of the RHS Home Grown range celebrates the joy of growing vegetables and flowers, their vibrant colours and beautiful shapes – a delightful series of images and products inspired by a lasting and valuable partnership.”

Shereen Llewellin, licensing executive, RHS, added: “Wellbeing has long been one of the major benefits of growing vegetables, herbs and flowers, and this collection perfectly captures the mental and physical rewards of home growing. It’s a collection designed to nurture frequently washed hands, soothe tired limbs and uplift the spirits.”

The RHS launches new toiletries range in partnership with Heathcote & Ivory

The Royal Horticultural Society has launched a new range of toiletries in partnership with its licensing partner Heathcote & Ivory, a leading name in British beauty and fine toiletries.

Called Home Grown, the vegan-friendly beauty and wellness collection takes inspiration from the wellbeing benefits of growing vegetables, herbs, and flowers at home and includes a 100ml Hand Cream and Twist Key, a Care For Hands Gift Set, Scented Soothing Oat Soap on a Dish, Hand Essentials with two 30ml Handcreams and more.

The Heathcote & Ivory RHS Home Grown range will be available from March 10th at RHS shops, online, and via leading garden centres across the UK.

Not only are the ingredients in the range inspired by nature’s home-grown gifts such as carrot seed oil, beetroot extract and pumpkin extract, but both the ingredients and the packaging reflect the focus of the partners in this agreement on sustainability and environmentally friendly messaging.

For the packaging, environmentally friendly glass bottle and aluminium tubes and post-consumer recycled plastic tubes are used. All products are cruelty-free and vegan-friendly.

The items – and the packaging – also make use of designs inspired by artwork from the RHS Lindley Collections, the world’s largest collection of botanical art. The designs were also inspired by the ingredients – carrot seed oil, snow mushroom, and beetroot and pumpkin extract – used in the formulations.

Established in London in 2000 by Denis Aaronson, Heathcote & Ivory has grown into a lifestyle brand exporting around the world to over 35 countries. Heathcote & Ivory collections are stocked in renowned department stores across the UK as well as independent boutiques and speciality retailers.

The RHS Home Grown collection is the latest range in the very successful RHS partnership with Heathcote & Ivory that launched in spring 2019 with the Flower Blooms Daisy Garland and Tender Palm toiletry ranges. Trellis, the third release in the RHS Flower Blooms series, launched in the autumn of the same year, while the most recent in the series was RHS Flower Blooms Lavender Garden, which launched in the spring of 2020.

Denis Aaronson, managing director, Heathcote & Ivory, said: “We are delighted to be continuing our wonderful partnership with the RHS, whose tireless support of gardeners and gardening has encouraged us to produce a range inspired by the joys of growing vegetables, herbs and flowers at home.”

Lesley Aaronson, creative director, Heathcote & Ivory, added: “The design of the RHS Home Grown range celebrates the joy of growing vegetables and flowers, their vibrant colours and beautiful shapes – a delightful series of images and products inspired by a lasting and valuable partnership.”

Shereen Llewellin, licensing executive, RHS, added: “Wellbeing has long been one of the major benefits of growing vegetables, herbs and flowers, and this collection perfectly captures the mental and physical rewards of home growing. It’s a collection designed to nurture frequently washed hands, soothe tired limbs and uplift the spirits.”

Children’s mindfulness brand Max Mindpower positions for growth across licensing

Max Mindpower, a children’s brand that comprises a range of plush toys, a book series, and a new app all with the focus on promoting and encouraging mindfulness among kids, is pushing ahead with licensing efforts thanks to investment from CHF Media and licensing guidance from industry expert Valerie Fry.

Today, the conversation around mindfulness in the children’s space is in full flow, and in recent months and over a development period of years, Max Mindpower has found itself at the centre of much of it. Developed by Nikki Collins, the Max Mindpower brand already spans a successful book series, mindfulness app and soothing plush bar that encourages mindfulness in children through play and breathing exercises.

Nikki Collins, founder, Max Mindpower

“The topic of mindfulness in children is incredibly important, not only because it’s something that the consumers are actively looking for and want, but because it’s a real issue in society today and not something that is going to go away today or tomorrow,” Collins told Licensing.biz.

“It’s certainly something that is being taken more seriously than it was maybe two years ago, but like anything it takes familiarity before people can take it on board. The more we talk about what is affecting children and what they need, the more the industry will listen and respond.”

Having met with investment from CHF Media and having recently appointed the licensing specialist, Valerie Fry as its commercial director, Max Mindpower is ‘on the cusp of some big things in the licensing space.’

“Max has certainly made an impact on the toy industry and brought mindfulness to the forefront after winning an award at its launch at London Toy Fair,” continued Collins. “I notice a lot of the trends in toys since have been more towards wellbeing, which is so heartening as it shows that this is something which is becoming increasingly important throughout the industry; not just a nice idea.”

Collins’ move into mindfulness toys for children was, in fact, inspired by a number of culminating factors, not least the recorded rise in mental health issues in children today and the fast-vanishing downtime that children have at their disposal in modern day living. But not only this, Max Mindpower was inspired by Collins’ own life experiences, following a hit and run incident that left her with disabilities and mental health issues at the age of 19.

“I was given a very poor prognosis in terms of recovery and was actually recommended mindfulness as a way to come to terms with how my life would be, but I actually got better. It gave me a completely different outlook on life and made me fascinated with psychology, which I went on to study,” she explained.

It was while studying that Collins was struck with the idea of developing an all round children’s toy that ‘conveyed mindfulness through a mainstream children’s toy.’

From then on, Max Mindpower, a toy which “encompassed emotions and coping skills and tricks that children could learn from a young age and use in every day life,” was put into development.

The move has payed off for Collins who has since reported an ‘overwhelmingly positive’ reaction from consumers and retailers to her Max Mindpower concept, and the brand developments around it.

“In terms of retailers, we have some that champion and support us so much, but the consumer reaction is the best. We often get emails, letters, and videos from people letting us know the difference it has made to their children. We are so grateful that people take the time to write to us, and they probably have no idea how much getting these responses means to us,” she concluded.