Tag Archives: WildBrain CPLG

WildBrain CPLG starts a new chapter with HarperCollins Productions

Entertainment, sport and brand licensing agency WildBrain CPLG has further expanded its entertainment portfolio with the signing of worldwide licensing and merchandising (L&M) rights for a trio of HarperCollins Productions’ popular properties: Carmen Sandiego, The Oregon Trail, and Pretzel and the Puppies. WildBrain CPLG’s L&M rights for Carmen Sandiego include …

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Moose Toys to create more Magic at Licensing Expo

Moose Toys has found ‘magic’ in the licensing of its popular brands, and it is poised to do so again with Magic Mixies Mixlings, a collectible line based on global sales phenom Magic Mixies Magic Cauldron, as well as The Legend of Akedo, an action-packed line of collectibles that represents the …

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WildBrain CPLG rebrands lifestyle division as ASPIRE

Entertainment, sport and brand licensing agency WildBrain CPLG has rebranded its rapidly growing Lifestyle division under the new name “ASPIRE”, with an expanded mandate to accelerate growth of the agency’s Corporate & Lifestyle brands portfolio. The dedicated group and new brand, flying under the WildBrain CPLG banner, reflect the agency’s …

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WildBrain CPLG expands into APAC

Entertainment, sport and brand licensing agency WildBrain CPLG is continuing to strengthen its global footprint with expansion across the Asia Pacific (APAC) region and the launch of new dedicated offices in Singapore, Taipei and Seoul. Additionally, the licensing team who are part of WildBrain’s existing Shanghai operations will be expanded and …

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Motul and Sunrich announce agreement for scale model cars

Major lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby, which designs and manufactures high-quality scale model cars for the global hobby market. Sunrich will produce and distribute a special range of model cars featuring the classic red and white Motul livery. The deal was …

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WildBrain CPLG creates Partnerships team led by Meike de Vaere

Entertainment, sport and brand licensing agency WildBrain CPLG has created a new Partnerships team to offer its multi-territory licensors an increasingly unified and strategic approach to drive growth and success through its expansive global network. Led by WildBrain CPLG’s Meike de Vaere, who has been promoted to the newly created …

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WildBrain CPLG partners with Moose Toys for Magic Mixies licensing programme

Entertainment, sport and brand licensing agency WildBrain CPLG is partnering with Moose Toys to handle representation of the global toy company’s mega-hit Magic Mixies Magic Cauldron, as well as planned line extensions for the brand. Under its dedicated North America office, WildBrain CPLG will represent Magic Mixies in the U.S. …

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TRENDS I WildBrain CPLG’s Jasen Wright on where the licensing industry is headed in 2022

“There’s a real wave of enthusiasm from across the licensing industry as we emerge (once again) from pandemic restrictions. The impact of the last two consecutive pandemic-driven years has brought many challenges, but it’s also accelerated the evolution of consumer engagement with brands, creating new opportunities. As we emerge from …

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Wildbrain CPLG takes to the podium with Sauber Motorsport representation deal

Entertainment, sport and brand licensing agency WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Swiss company Sauber Motorsport AG. Under the deal, WildBrain CPLG will handle all Sauber brands, including Sauber Motorsports – which owns and operates the Alfa Romeo F1 Team …

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Azerion welcomes Teletubbies into the Habbo and Hotel Hideaway metaverses

Azerion, the digital entertainment and media platform behind the popular online games Habbo and Hotel Hideaway, is welcoming the Teletubbies to the metaverse in celebration of the brand’s upcoming 25th anniversary in 2022. Under a new partnership with WildBrain, owner of the Teletubbies and a global leader in kids’ and …

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