Tag Archives: WildBrain CPLG

Dr Seuss walks into Irregular Choice partnership for The Cat in the Hat collection

The shoe and accessory brand, Irregular Choice has walked into a new partnership with Dr Seuss Enterprises to launch a new collaborative collection based on the iconic The Cat in the Hat. Brokered by WildBrain CPLG, which represents Dr. Seuss Enterprises across EMEA, the deal will launch an adult collection …

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The Royal Mail to launch Star Trek stamp collection this week

WildBrain CPLG has secured a deal with the Royal Mail for the launch of a new stamp collection based on the iconic sci-fi IP Star Trek. Thanks to a new deal struck on behalf of ViacomCBS Consumer Products, the new 12 stamp collection will depict captains from six principle Star …

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Emoji renews its collectable toy promotion with Greek F&B specialist Chipita

The Emoji Company has renewed its partnership with the Greek food and beverage specialist, Chipita SA for a successful promotion that delivers a collectable Emoji toy with each pack of its Fineti dips and sticks products. The renewal of the partnership was brokered by WildBrain CPLG, the Emoji company’s international …

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Domestic appliance brand Smeg celebrates 70 years of Peanuts with limited edition model

The Italian domestic appliance brand, Smeg, is marking the 70th anniversary of the world-loved Peanuts brand with the launch of a limited edition refrigerator. In a deal brokered by WildBrain CPLG, Smeg will now produce 70 Peanuts commemorative refrigerators, one for each year of the brand’s existence. The limited edition …

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Sony Consumer Products’ hit TV series Outlander moves into jewellery with Aurora Jewellery

Aurora Jewellery has launched an official Outlander collection of jewellery thanks to its partnership with Sony Consumer Products brokered by WildBrain CPLG. Having been developed over recent months by the experts at Auora, the range is now available in outlets across Scotland. Steven Cooper, owner of Aurora Jewellery, said: “We …

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WildBrain CPLG signs Middle East and North Africa deals for Arsenal, FC Barcelona, Juventus, Liverpool, and Man City

 WildBrain CPLG has inked a wave of pan-regional deals in Middle East and North Africa on behalf of the European football clubs the agency represents in the market: Arsenal, FC Barcelona, Juventus, Liverpool FC, and Manchester City. For Arsenal, FC Barcelona and Manchester City, WildBrain CPLG has secured a direct-to-retail …

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Wild Lifestyle: WildBrain CPLG’s Victoria Whellans on lifestyle licensing in the year 2020

One whole pandemic and nationwide lockdown ago, WildBrain CPLG came charging out of the blocks at the start of the year with news of the formation of its dedicated lifestyle division, headed up by its newly appointed group brands director, Victoria Whellans. A lot has happened since February 2020. Not …

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Acclaimed British artist Charlotte Posner turns to lifestyle licensing with WildBrain CPLG

The acclaimed British contemporary artist, Charlotte Posner, the mind behind Pop Dolls, a work that sent social media into a frenzy in 2015, has appointed WildBrain CPLG as the European Licensing agent for her move into lifestyle licensing. Under its lifestyle division, WildBrain CPLG will assemble a design-led consumer products …

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Global soy sauce brand Kikkoman looks to tantalise tastebuds in lifestyle licensing

The popular soy sauce brand, Kikkoman is looking to tantalise tastebuds across the apparel, accessories, kitchenware, and food gifting markets, thanks to a new partnership between the brand’s master global agent Tact Communications and WildBrain CPLG. Under the deal, WildBrain CPLG will build the Kikkoman name as a lifestyle brand. …

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WildBrain CPLG signs raft of UK and European partners for Line Friends’ Brown & Friends

WildBrain CPLG has secured a raft of new European deals on behalf of the Line Friends brand’s Brown & Friends, an off-shoot IP that features the brand’s signature characters Brown, Choco, Cony, Sally, and others. Blueprint Collections has signed up with the IP for a stationery range, Gund will develop …

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