Tag Archives: WildBrain CPLG

Licensing International France Awards winners and first French Rising Star revealed

LEGO Super Mario, The Pokemon Company, and Crunchyroll have been named among the winners of this year’s Licensing International France Awards in a live virtual event that brought together nearly 250 industry executives from France and around the world. Hosted by Christophe Drevet from CDR Strategy and Licensing International France’s …

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Ubisoft’s Assassin’s Creed swings into location-based entertainment through Osool partnership

WildBrain CPLG has secured a new partnership with Osool Entertainment to develop location-based entertainment attractions for the blockbuster video game franchise, Assassin’s Creed. Brokered by WildBrain CPLG MENA on behalf of Ubisoft, the new deal will see Osool Entertainment create three new Assassin’s Creed indoor attractions in Saudi Arabia, targeting …

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WildBrain CPLG lands wave of European licensees for Sony’s The Boys, Cobra Kai and Outlander

WildBrain CPLG has secured a wave of cross-category European licensees for Sony Pictures Consumer Products’ hit TV series The Boys, Cobra Kai, and Outlander. Getting the action underway for the superhero series The Boys, WildBrain CPLG has landed UK partnerships with Forbidden Planet for a t-shirt and gifting line, The …

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Hasbro extends WildBrain CPLG partnership for eOne brands across Nordics and CEE

Hasbro Consumer Products has extended its partnership with WildBrain CPLG in a deal that will see the licensing agency represent eOne brands Peppa Pig, PJ Masks, and Ricky Zoom in the Nordics and Central and Eastern Europe. The popular pre-school brands will join WildBrain CPLG’s existing representation in these territories …

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Viewpoint | WildBrain CPLG’s John Taylor explores the global shift and trends for 2021

Major changes are taking place across both the licensing and retail landscapes, and it’s not all driven by the pandemic. Yes, the arrival of the coronavirus on a global scale has influenced some sweeping evolutionary moves for businesses the world over, but it has only acted as a facilitator of …

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WildBrain CPLG expands its Emoji EMEA remit with UK, Eire and more

Emoji – The Iconic Brand, has tapped WildBrain CPLG to expand its representation across EMEA, starting this month by building on its already established partnership and adding the UK and Eire, Germany, Austria, Benelux, and Turkey to its remit. The new five-year deal will see WildBrain CPLG represent the brand …

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Peanuts Worldwide teams with PUMA for footwear, apparel, and accessories

Peanuts Worldwide is teaming with the sports company PUMA for the launch of a new line of footwear, apparel, and accessories aimed at kids and adults, all featuring the classic characters from creator Charles M. Schulz. In a deal that has been brokered by WildBrain CPLG’s German team, the PUMA …

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WildBrain CPLG secures Line Friends partnership with Brighton’s Artbox Cafe

WildBrain CPLG has secured a new deal for the global character brand Line Friends that will see it open a new, branded activation at the Artbox Cafe in Brighton. Following its launch on December 12 this year, the Line Friends at Artbox Cafe partnership is now underway and sees Artbox …

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Peanuts Worldwide continues its 70th celebrations with new European and Middle East partners

As Peanuts continues to celebrate its 70th anniversary this year, its licensing agency, WildBrain CPLG has inked a new wave of deals across Europe and the Middle East, with new collections inspired by Snoopy, Charlie Brown, and the Peanuts gang. The swathe of new deals with take the Peanuts property …

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Dr Seuss walks into Irregular Choice partnership for The Cat in the Hat collection

The shoe and accessory brand, Irregular Choice has walked into a new partnership with Dr Seuss Enterprises to launch a new collaborative collection based on the iconic The Cat in the Hat. Brokered by WildBrain CPLG, which represents Dr. Seuss Enterprises across EMEA, the deal will launch an adult collection …

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