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Tag Archives: WildBrain CPLG

Global soy sauce brand Kikkoman looks to tantalise tastebuds in lifestyle licensing

The popular soy sauce brand, Kikkoman is looking to tantalise tastebuds across the apparel, accessories, kitchenware, and food gifting markets, thanks to a new partnership between the brand’s master global agent Tact Communications and WildBrain CPLG. Under the deal, WildBrain CPLG will build the Kikkoman name as a lifestyle brand. …

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WildBrain CPLG signs raft of UK and European partners for Line Friends’ Brown & Friends

WildBrain CPLG has secured a raft of new European deals on behalf of the Line Friends brand’s Brown & Friends, an off-shoot IP that features the brand’s signature characters Brown, Choco, Cony, Sally, and others. Blueprint Collections has signed up with the IP for a stationery range, Gund will develop …

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Polish streetwear brand PLNY LALA marks 70 years of Peanuts with new collection

WildBrain CPLG is marking the 70th anniversary of the Peanuts brand through a new partnership with the Polish streetwear brand, PLNY LALA. Brokered on behalf of Peanuts Worldwide, the deal will see the launch of a range of sweatshirts, t-shirts, dresses, tops, and socks all inspired by Snoopy and the …

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Studio 100 names Joachim Knödler its new head of licensing as company veteran Gerd Russwurm announces retirement

Studio 100 has named the former WildBrain CPLG Central Europe managing director, Joachim Knödler its new head of licensing, taking over the role from Gerd Russwurm who is retiring at the end of the year after more than 24 years with the company. In his new role, Knödler will be …

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Hasbro extends representation deal with WildBrain CPLG to cover CEE and Turkey

Hasbro has extended its agreement with the sport, lifestyle, and entertainment licensing agency, WildBrain CPLG to cover both CEE and Turkey. The move is an extension of the deal it had with the firm, naming it the Hasbro sub-representative in the Nordics and Benelux regions as of January 1st this …

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WildBrain CPLG and Star Trek warp into digital wall art with BeArty

The entertainment, sport, and brand licensing agency, WildBrain CPLG has secured a deal with the tech company BeArty to launch a new digital wall art range inspired by the iconic sci-fi franchise, Star Trek. The deal was brokered by WildBrain CPLG on behalf of ViacomCBS Consumer Products. The new partnership …

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Winners of the 2020 Licensing International Excellence Awards revealed in virtual awards ceremony

The winners of the 2020 Licensing International Excellence Awards have been revealed in the industry’s first virtual awards ceremony that brought together nearly 1,000 executives from around the world for the celebrations. Hosted by Handcraft VP and stand-up comic Marshall Mizrahi, the event saw licensing powerhouse Martha Stewart inducted into …

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WildBrain CPLG partners leading Italian design school to celebrate 65 years of Miffy

The entertainment, sport, and brand licensing agency, WildBrain CPLG has teamed with the Italian design school Istituto Europeo di Design for a new fashion project that celebrates the 65th anniversary of Mercis BV’s character brand Miffy. The project has seen students from award-winning design schools in the UK, Hong Kong, …

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WildBrain CPLG and cycle brand Milltag launch Twin Peaks capsule collection

WildBrain CPLG has secured a deal with the London-based cyclewear brand Milltag for a new capsule collection celebrating the 30th anniversary of the original TV series, Twin Peaks. Brokered by WildBrain CPLG on behalf of ViacomCBS Consumer Products, the Twin Peaks x Milltag collection features a full range of cycle …

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Sensory baby lifestyle brand Etta Loves launches new Peanuts collection

The entertainment, sport and brand licensing agency, WildBrain CPLG has secured a new partnership with the sensory baby lifestyle brand, Etta Loves, for a new collection of products inspired by the iconic Peanuts brand. The deal has been brokered by WildBrain CPLG on behalf of Peanuts Worldwide and will see …

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