Tag Archives: WildBrain CPLG

Viewpoint | WildBrain CPLG’s John Taylor explores the global shift and trends for 2021

Major changes are taking place across both the licensing and retail landscapes, and it’s not all driven by the pandemic. Yes, the arrival of the coronavirus on a global scale has influenced some sweeping evolutionary moves for businesses the world over, but it has only acted as a facilitator of …

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WildBrain CPLG expands its Emoji EMEA remit with UK, Eire and more

Emoji – The Iconic Brand, has tapped WildBrain CPLG to expand its representation across EMEA, starting this month by building on its already established partnership and adding the UK and Eire, Germany, Austria, Benelux, and Turkey to its remit. The new five-year deal will see WildBrain CPLG represent the brand …

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Peanuts Worldwide teams with PUMA for footwear, apparel, and accessories

Peanuts Worldwide is teaming with the sports company PUMA for the launch of a new line of footwear, apparel, and accessories aimed at kids and adults, all featuring the classic characters from creator Charles M. Schulz. In a deal that has been brokered by WildBrain CPLG’s German team, the PUMA …

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WildBrain CPLG secures Line Friends partnership with Brighton’s Artbox Cafe

WildBrain CPLG has secured a new deal for the global character brand Line Friends that will see it open a new, branded activation at the Artbox Cafe in Brighton. Following its launch on December 12 this year, the Line Friends at Artbox Cafe partnership is now underway and sees Artbox …

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Peanuts Worldwide continues its 70th celebrations with new European and Middle East partners

As Peanuts continues to celebrate its 70th anniversary this year, its licensing agency, WildBrain CPLG has inked a new wave of deals across Europe and the Middle East, with new collections inspired by Snoopy, Charlie Brown, and the Peanuts gang. The swathe of new deals with take the Peanuts property …

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Dr Seuss walks into Irregular Choice partnership for The Cat in the Hat collection

The shoe and accessory brand, Irregular Choice has walked into a new partnership with Dr Seuss Enterprises to launch a new collaborative collection based on the iconic The Cat in the Hat. Brokered by WildBrain CPLG, which represents Dr. Seuss Enterprises across EMEA, the deal will launch an adult collection …

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The Royal Mail to launch Star Trek stamp collection this week

WildBrain CPLG has secured a deal with the Royal Mail for the launch of a new stamp collection based on the iconic sci-fi IP Star Trek. Thanks to a new deal struck on behalf of ViacomCBS Consumer Products, the new 12 stamp collection will depict captains from six principle Star …

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Emoji renews its collectable toy promotion with Greek F&B specialist Chipita

The Emoji Company has renewed its partnership with the Greek food and beverage specialist, Chipita SA for a successful promotion that delivers a collectable Emoji toy with each pack of its Fineti dips and sticks products. The renewal of the partnership was brokered by WildBrain CPLG, the Emoji company’s international …

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Domestic appliance brand Smeg celebrates 70 years of Peanuts with limited edition model

The Italian domestic appliance brand, Smeg, is marking the 70th anniversary of the world-loved Peanuts brand with the launch of a limited edition refrigerator. In a deal brokered by WildBrain CPLG, Smeg will now produce 70 Peanuts commemorative refrigerators, one for each year of the brand’s existence. The limited edition …

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Sony Consumer Products’ hit TV series Outlander moves into jewellery with Aurora Jewellery

Aurora Jewellery has launched an official Outlander collection of jewellery thanks to its partnership with Sony Consumer Products brokered by WildBrain CPLG. Having been developed over recent months by the experts at Auora, the range is now available in outlets across Scotland. Steven Cooper, owner of Aurora Jewellery, said: “We …

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