Tag Archives: WildBrain CPLG

WildBrain CPLG teams with creator Alessandro Enriquez to launch Line Friends designer capsule collections

WildBrain CPLG has brokered a new deal with the creator and influencer Alessandro Enriquez to launch Line Friends designer capsule collections with some of the biggest names in Italian fashion today. Featuring signature characters Brown, Choco, Cony, and Sally, Line Friends originated as a collection of stickers for the mobile …

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Rebecca Morris makes return to licensing as client service director with WildBrain CPLG

Rebecca Morris is making her return to WildBrain CPLG, taking up the newly created role of client service director, heading up the rebranded client services unit, previously the business development team, based at the company’s head office in London. The Client Services team is focused on managing licensor relations, centralising …

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Hasbro Consumer Products expands licensing activity into Benelux with WildBrain CPLG

Hasbro is now looking to grow its licensing activity across the Benelux region via the appointment of WildBrain CPLG who has had its remit expanded to cover The Netherlands, Belgium, and Luxembourg. Under the agreement, WildBrain CPLG will represent Hasbro’s merchandise, publishing, promotions, and short term location based entertainment business …

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Spin Master taps WildBrain CPLG, Tycoon and Haven for global licensing efforts

Spin Master has entered into strategic agreements with three international licensing agents in order to build out consumer product campaigns across its portfolio of brands, including Hatchimals, Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck. The global toy company has tapped WildBrain CPLG for EMEA, Tycoon …

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WildBrain CPLG scores freestyle footballer Touzani representation

WildBrain CPLG is to represent the sports, fashion, and lifestyle brand Touzani in the Benelux region, targeting toys and games, stationery and back to school, homewares, accessories, publishing, and promotions. The Touzani brand is inspired by Soufiane Touzani, the successful street footballer and media personality across the region. Soufiane Touzani …

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Steve Manners named VP of business development at WildBrain CPLG and WildBrain Spark

WildBrain has appointed Steve Manners to drive a new business development initiative designed to help licensors and content creators reach consumer audiences through YouTube. In the newly created role, Manners will work with clients to build brand management programmes that leverage the blended expertise of WildBrain’s established consumer products licensing …

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UK beauty brand Peaches & Cream launches Pink Panther eyeshadow

The UK beauty brand, Peaches & Cream has struck a deal with MGM to develop a new Pink Panther-inspired eyeshadow pigment, through a new partnership brokered by WildBrain CPLG. Timed for the party season, Peaches & Cream has launched a sparkling candy-pink coloured Pink Panther Loose Pigment, a highly-concentrated pure …

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Peanuts continues global push with new fashion collection at Middle Eastern retailer, Riva

WildBrain CPLG is continuing to push the Peanuts brand out to the world stage, this time with the debut of an extensive fashion collection at Riva stores across the Middle East. The new collection is made up of over 50 unique pieces, spanning kids and ladies wear, and sees Snoopy …

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London’s baby and kidswear brand Cribstar joins the Peanuts portfolio

 The London-based baby and kidswear brand Cribstar has become the latest to join the Peanuts portfolio, launching a range of gender neutral items in a collaboration brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide. The line consists of two ranges – the Space collection, inspired by the 50th …

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Hasbro taps WildBrain CPLG as licensing agent for the Nordics

Hasbro has appointed WildBrain CPLG as its new sub-representative in the Nordics, including Denmark, Sweden, Norway, Iceland, Finland, Faroe Islands and Greenland beginning January 1, 2020. Under the new agreement, WildBrain CPLG will represent Hasbro’s merchandise, publishing, promotions and short-term location based entertainment businesses across the Nordic region. “As Hasbro …

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