Tag Archives: WildBrain Spark

The Emoji Company and WildBrain launch new 2D series Emojitown in major brand extension

The Emoji Company and WildBrain have forged a far-reaching content and licensing partnership to launch Emojitown, a new, digital first, animated series based on the emoji brand, as well as a new consumer product extension programme around it. Under the partnership, WildBrain’s AVOD network and digital studio, WildBrain Spark, has …

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The Emoji Company and WildBrain launch new 2D series Emojitown in major brand extension

The Emoji Company and WildBrain have forged a new, far-reaching content and licensing partnership to launch Emojitown, a new digital first series and consumer products extension of Emoji. Under the partnership, WildBrain’s AVOD network and digital studio, WildBrain Spark has teamed up with Emoji to develop and co-produce Emojitown, a …

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WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

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Franchise Building: How WildBrain Spark is building the digital world of Mattel’s Cave Club

WildBrain Spark is an expert in navigating the YouTube scape and developing emerging IP in the children’s entertainment space into world-conquering franchises. This month, WildBrain Spark’s commercial director, Rachel Taylor illuminates the industry on the firm’s current partnership with Mattel and its new kids’ property Cave Club. YouTube has changed …

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WildBrain Spark teams with Park Star Media to develop Super Binks digital series based on the popular Korean toy line

WildBrain Spark has secured a deal with the US-Korean production company Park Star Media to co-produce and launch a new digital superhero series, Super Binks. Originally created as a toy figurine range in Asia, Super Binks will now feature as a short-form 2D animated series. WildBrain Spark will also handle …

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WildBrain Spark teams with Funrise Toys to develop online content for its collectable doll brand BFF Bright Fairy Friends

WildBrain Spark has inked a deal with Funrise Toys to support the launch of its collectable doll brand BFF Bright Fairy Friends with a digital-first content strategy. UNder the partnership, WildBrain Spark will produce over 100 minutes of short-form animated and live action digital content for the brand on YouTube. …

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WildBrain Spark tapped to grow global audiences for The Polos and MarcoPolo Learning

WildBrain Spark has been appointed by MarcoPolo Learning to manage the educational media company’s channel and content on YouTube on a worldwide basis. WildBrain Spark will support and bolster the distribution of the content, including its flagship CG animated series, The Polos. The content will run across the official MarcoPolo …

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WildBrain Spark is bringing Teletubbies and In the Night Garden to AR through ANIPEN partnership

WildBrain Spark, the digital media division of WildBrain, is making its first foray into augmented reality by teaming up with the South Korean AR specialist ANIPEN to bring characters from Teletubbies, In the Night Garden and Boy & Dragon to the medium. Under the new partnership, the popular children’s characters, …

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WildBrain Spark to manage growth of pre-school brand Shimajiro for English-speaking market

WildBrain Spark – the digital media division of WildBrain – has been appointed by Benesse Corporation to manage the English-language channel and content for its popular edu-tainment pre-school brand, Shimajiro on YouTube. Shimajiro is an educational character and learning buddy famous across Asia. Under the new partnership, WildBrain Spark will …

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WildBrain Spark supports Turn on the Subtitles campaign with dedicated YouTube channel for kids’ literacy

WildBrain Spark has launched a new dedicated channel of subtitled premium content for kids on its YouTube network in support of the Turn on the Subtitles literacy campaign. The initiative is part of a move to improve children’s literacy by meeting them where they spend their downtime. The TOTS initiative …

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