Tag Archives: WildBrain Spark

Franchise Building: How WildBrain Spark is building the digital world of Mattel’s Cave Club

WildBrain Spark is an expert in navigating the YouTube scape and developing emerging IP in the children’s entertainment space into world-conquering franchises. This month, WildBrain Spark’s commercial director, Rachel Taylor illuminates the industry on the firm’s current partnership with Mattel and its new kids’ property Cave Club. YouTube has changed …

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WildBrain Spark teams with Park Star Media to develop Super Binks digital series based on the popular Korean toy line

WildBrain Spark has secured a deal with the US-Korean production company Park Star Media to co-produce and launch a new digital superhero series, Super Binks. Originally created as a toy figurine range in Asia, Super Binks will now feature as a short-form 2D animated series. WildBrain Spark will also handle …

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WildBrain Spark teams with Funrise Toys to develop online content for its collectable doll brand BFF Bright Fairy Friends

WildBrain Spark has inked a deal with Funrise Toys to support the launch of its collectable doll brand BFF Bright Fairy Friends with a digital-first content strategy. UNder the partnership, WildBrain Spark will produce over 100 minutes of short-form animated and live action digital content for the brand on YouTube. …

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WildBrain Spark tapped to grow global audiences for The Polos and MarcoPolo Learning

WildBrain Spark has been appointed by MarcoPolo Learning to manage the educational media company’s channel and content on YouTube on a worldwide basis. WildBrain Spark will support and bolster the distribution of the content, including its flagship CG animated series, The Polos. The content will run across the official MarcoPolo …

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WildBrain Spark is bringing Teletubbies and In the Night Garden to AR through ANIPEN partnership

WildBrain Spark, the digital media division of WildBrain, is making its first foray into augmented reality by teaming up with the South Korean AR specialist ANIPEN to bring characters from Teletubbies, In the Night Garden and Boy & Dragon to the medium. Under the new partnership, the popular children’s characters, …

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WildBrain Spark to manage growth of pre-school brand Shimajiro for English-speaking market

WildBrain Spark – the digital media division of WildBrain – has been appointed by Benesse Corporation to manage the English-language channel and content for its popular edu-tainment pre-school brand, Shimajiro on YouTube. Shimajiro is an educational character and learning buddy famous across Asia. Under the new partnership, WildBrain Spark will …

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WildBrain Spark supports Turn on the Subtitles campaign with dedicated YouTube channel for kids’ literacy

WildBrain Spark has launched a new dedicated channel of subtitled premium content for kids on its YouTube network in support of the Turn on the Subtitles literacy campaign. The initiative is part of a move to improve children’s literacy by meeting them where they spend their downtime. The TOTS initiative …

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WildBrain Spark appoints new vice president and head of US advertising sales

WildBrain Spark, the digital media division of  the independent kids’ and family entertainment units, WildBrain has named Charles Gabriel its new vice president and head of US advertising sales. Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain’s digital AVOD sales efforts …

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Steve Manners named VP of business development at WildBrain CPLG and WildBrain Spark

WildBrain has appointed Steve Manners to drive a new business development initiative designed to help licensors and content creators reach consumer audiences through YouTube. In the newly created role, Manners will work with clients to build brand management programmes that leverage the blended expertise of WildBrain’s established consumer products licensing …

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