Teletubbies celebrate Pride with ellesse and GoGuy fashion collab

WildBrain, a global leader in kids’ and family entertainment, has teamed up with Italian sports and lifestyle brand ellesse and festival and streetwear clothing brand GoGuy for a limited-edition Teletubbies adult fashion collection to celebrate Pride 2022.

The gender-fluid collection launched on Friday, 24 June and encompasses five colourful trend stories, reflective of each Teletubby character, and a hero sticker print. The deal with ellesse was brokered by WildBrain’s dedicated licensing agency, WildBrain CPLG.

The launch of the Teletubbies x ellesse x GoGuy range will be celebrated by an influencer launch event in Manchester, UK, social media activity and featured appearances at Pride in London. The collection was designed by GoGuy’s founder and director, Sophie Guy, who leads an all-female team of four creatives.

The five trend stories featured in the collaboration are:

  • A Tinky Winky purple range inspired by ellesse’s tennis heritage, with pleated skirt and crop-top combination.
  • A Dipsy range that nods to the Teletubbies’ roots and Dipsy’s favorite hat, with a bold green and monochrome graphic cow print on cargo pants, bucket hat and cropped vest.
  • Laa-Laa’s iconic sunshine yellow is encapsulated in the ‘Big Love’ dress, a celebration of all love and unity.
  • Po’s red range is in recognition of GoGuy’s festival roots, with crop top and co-ord tracksuit featuring the signature ellesse jet strip detail.
  • The fifth part of the collection is a bold and vibrant print, which includes all elements of the collaboration—a mash-up of Teletubbies’ imagery as well as GoGuy and ellesse logos are emblazoned across a shirt, shorts, head scarf and fan.

The collaboration is part of WildBrain’s year-long celebrations to mark the 25th anniversary of the Teletubbies, with activity encompassing fashion, art and music, all reflecting the unique brand DNA of unexpected joy, childhood development and diversity, while engaging fans both young and young-at-heart.

Melissa Goodrich, Director of Brand Management at WildBrain, says: “The Teletubbies are recognised around the world as icons of inclusivity, togetherness and acceptance, so we’re hugely excited to once again be embracing Pride and celebrating with fans in true Teletubbies style. Ellesse and GoGuy have done an amazing job at capturing the joy and ‘love who you are’ spirit of the Teletubbies and creating a range that is on-trend while brimming with fun and playfulness. We can’t wait to see fans wearing this ‘tubbytastic’ collection during Pride celebrations and beyond.”

Head of Marketing for ellesse UK, Jennie Bianco, adds: “The idea of a collaboration between ellesse and Teletubbies actually began as an April Fools’ prank a few years ago, but we ended up having such a high demand from ellesse customers that we decided to make it happen. We have also been keen to team up with GoGuy for a while, and to all work together on something to celebrate Pride 2022 has been so exciting. As they are celebrating their twenty-fifth anniversary this year, the Teletubbies are working their way back into our hearts and now our wardrobes!”

“Pride is something I have always been passionate about, as I am a proud member of the LGBTQIA+ community,” says GoGuy’s Sophie Guy. “The collection is gender fluid and has been designed with everyone in mind. I believe if you love it, you should wear it no matter what the gender! Teaming up with my favorite major sportswear brand and my childhood icons has not disappointed, and I’m sure you will feel the same after seeing the collection. Do dreams come true? YES, THEY DO!”

The collection is now available to purchase at www.goguyclothing.com.

WildBrain drums up Jungle Beat partnership with Sunrise Animation Studios

WildBrain has partnered with Jungle Beat Animation to manage worldwide distribution rights for all content in the popular animated kids’ property Jungle Beat. The exclusive partnership will see WildBrain grow the global footprint of the Jungle Beat brand through worldwide distribution, including YouTube channel management and ad sales on its premium kids’ and family AVOD network, as well as linear broadcast in Canada on its Family Channel.

All Jungle Beat content is produced in a partnership between Jungle Beat Animation and South Africa’s Sunrise Animation Studios. Today’s news comes at a pivotal time, as Jungle Beat Animation in partnership with Sandcastle Studios announces the greenlight of their second feature film, Jungle Beat 2: The Past, currently in production at Sunrise Animation Studios for release in 2023. This follows the success of the brand’s first film, Jungle Beat: The Movie, released in 2021.

Deirdre Brennan, COO at WildBrain, says: “Jungle Beat is hugely popular with kids worldwide, who are drawn to its authentic, funny characters and adventures rooted in friendship. The Sunrise team believe in inspiring through story and we’re delighted to be partnering to expand that audience across all territories and platforms, harnessing the power of our YouTube growth engine, WildBrain Spark, delivering the content to our Canadian television audience through Family Channel, and exploring new opportunities to experience Jungle Beat through our consumer products licensing agency, WildBrain CPLG.”

Phil Cunningham, Founder of Sunrise Animation Studios, adds: “We’re delighted to be working with such an innovative, agile, fun and well-organised global company as WildBrain. We believe Jungle Beat is positioned to become a leading global property for preschool children, and WildBrain’s synergy and cohesion across all platforms and brand touchpoints is going to be a key part of making that happen.”

WildBrain will distribute the brand’s film franchise, comprised of Jungle Beat: The Movie (1 x 90’) and Jungle Beat 2: The Past (1 x 90’), as well as the entire 130-episode library of the Jungle Beat series, consisting of three seasons of Jungle Beat (13 x 5’ each), five seasons of Jungle Beat: Munki and Trunk (13 x 5’ each) and two seasons of Jungle Beat: The Explorers (13 x 2’ each).

 

 

 

WildBrain unveils sweet new Strawberry Shortcake deals

WildBrain, a global leader in kids’ and family entertainment, will be serving up Strawberry Shortcake at Vegas Licensing Expo, May 24-26, as the beloved kids’ brand continues to gain momentum around the world with new distribution, licensing and promotional partnerships.

Following the global success of Season 1 of its new Strawberry Shortcake series, Berry in the Big City, WildBrain is also set to drop Season 2 this summer on the official Strawberry Shortcake channel on WildBrain Spark, the Company’s leading AVOD network on YouTube and YouTube Kids.

Michael Riley, Chief Brands Officer at WildBrain, says: “Since launching this fresh version of our treasured Strawberry Shortcake brand and the new Berry in the Big City series, the response from kids, families and industry partners alike has been amazing. As we prepare to launch forty more episodes, we’re seeing the new brand gathering significant momentum, as demonstrated by another round of international partners, and we know this is only just the beginning for our all-new Strawberry Shortcake.”

Licensees attending Vegas Licensing Expo are invited to visit WildBrain’s dedicated licensing agency, WildBrain CPLG, at stand E154 to learn more about exciting licensing opportunities for Strawberry Shortcake.

The new Berry in the Big City 2D-animated series (80 x 4’), plus four brand-new premium CG-animated seasonal specials (4 x 44’), are produced by WildBrain’s Vancouver animation studio with renowned showrunner Michael Vogel (My Little Pony: Friendship is Magic). The series celebrates stories of diversity, creativity and friendship as Strawberry Shortcake heads to Big Apple City to find her big break and “bake the world a better place.” The series and specials are part of the global rollout of WildBrain’s new Strawberry Shortcake brand across animated content, gaming, music, toys, food, apparel, events and more.

A new wave of distribution partners for Berry in the Big City has been signed following the previously announced worldwide deal with Netflix, which saw the series launch on the platform April 15 and which will see four original CG specials follow in 2023.

Peacock (US) has signed on for seasons one and two of Berry in the Big City, as has Brazilian broadcaster globoplay. The Roku Channel (US) has launched a Strawberry Shortcake channel featuring new and classic content, including seasons one and two of Berry in the Big City. WildBrain’s Family Channel is currently airing the series and will be the exclusive home for the new specials in Canada. Tiny Pop (UK) has taken both seasons plus the specials – seasons one and two episodes will also be available on Tiny Pop’s VOD app, the POP Player. HOP! (Israel) has picked up season one and the four CG specials. Also, TelevisaUnivision’s Prende TV free streaming service has launched a Strawberry Shortcake channel featuring both new and classic content in Spanish for the US.

Other new distribution partners for season one include Amazon Prime Video (LatAm, France, Germany, Austria, UK, Ireland, Australia), Crave (Canada), FilmRise (US), Future Today (US, UK, Canada), Kartoon Channel! (US, Canada, UK, Ireland, Australia, New Zealand, Singapore), Kids Street (US), Magenta-TV (Germany), Tubi (US), TVNZ (New Zealand) and XUMO (US).

Additionally, multiple new consumer products partnerships have been inked for the Strawberry Shortcake brand by WildBrain’s dedicated licensing agency, WildBrain CPLG. Several new deals for both New and Vintage Strawberry Shortcake highlight the evergreen appeal of the brand amongst girls and mothers, including Bentex, for girls’ apparel and swimwear in the US; Jay Franco, for home & bath in the US and Canada; Centric Brands, for ladies’, girls’ and toddler sleepwear, plus mommy-and-me sets for the US; and Cotton On, for ladies and girls’ sleepwear, home and stationery, and girls’ apparel, for global.

Also for Vintage Strawberry Shortcake, Boss Fight has signed on to make fully articulated and scented action figures of Strawberry Shortcake and her friends for the US, while Spirit Halloween is on board for costumes and dress-up for the US and Canada.

These deals add to the list of previously announced licensees for the new Strawberry Shortcake, including Moose Toys (Master Toy/global) and Penguin Random House (publishing/North America), plus a number of capsule fashion collections for Vintage Strawberry Shortcake that launched this winter/spring, including a Unique Vintage collection for Valentine’s Day 2022; a co-branded collection from By Samii Ryan (BSR) featuring matching sets, shorts, baby tees, chinos and a bucket hat; and a Dolls Kill collection of apparel, footwear, accessories and a strawberry shortcake picnic basket.

WildBrain’s Strawberry Shortcake kicks off “Fruitastic” produce promotion

WildBrain’s Strawberry Shortcake kicks off “Fruitastic” produce promotion

Top-selling U.S. fruit brands Sunkist Growers, Naturipe Farms and T&G Global’s Envy Apples have launched a new “Fruitastic” promotion for WildBrain’s new animated Strawberry Shortcake series Berry in the Big City (now available on YouTube and Netflix).

According to a recent study, shoppers increased their basket spend by over 50 percent when strawberries and blood oranges were purchased on the same trip compared to the average strawberry trip. Total basket spend increases were also seen with apples and blood oranges trips.

This spring, Naturipe (strawberries and blueberries) is representing WildBrain’s new Strawberry Shortcake character in the berry category, Sunkist is promoting Blood oranges with Strawberry Shortcake’s friend Orange Blossom, and Envy (apples) is celebrating Strawberry Shortcake’s move to Big Apple City in the new series. A complete “Fruitastic” produce takeover featuring images of Strawberry Shortcake and her friends will kick off in May at select U.S. retailers in time for Mother’s Day, with merchandisers provided by the participating produce suppliers. With limited-edition packaging and merchandising displays, in-store promotional opportunities are available for a short time.

“As life-long fans of the original Strawberry Shortcake series, we are thrilled to be partnering with WildBrain, as well as Sunkist and Envy, to celebrate the new series,” says CarrieAnn Arias, Vice President of Marketing of Naturipe Farms. “This gives our produce brands a great opportunity to cross-promote all the delicious fruit that is featured in Berry in the Big City and to help establish the next generation of fans of this iconic brand.”

To celebrate the partnership and to prominently feature its strawberries and blueberries, Naturipe has launched an interactive webpage featuring Strawberry Shortcake and Blueberry Muffin that includes new custom recipe videos that inspire users to “bake the world a better place”. This page also includes downloadable activities for kids and grown-ups alike.

Sunkist rolled out limited-edition packaging for Blood oranges, featuring Strawberry Shortcake and Orange Blossom, available in 2lb and 3lb bags at select retailers. Naturipe has POS display signage to support this promotion available for retailers. Envy apples has also created promotional 2lb bags and bins. All three brands have also developed recipes for citrus, berries, and apple fans of all ages.

“This in-store and online promotion is unique, as all three brands come together to celebrate healthy eating and snacking in a ‘fruitastic’ way,” says Christina Ward, Senior Director of Global Marketing at Sunkist. “Our data shows that 62 percent of Blood orange shoppers prefer to eat them as a snack, so we are excited to introduce shoppers to a specialty variety they may have never tried before, like Sunkist Blood oranges.”

“As Strawberry Shortcake and pals ‘bake the world a better place’ in Big Apple City, only the best apple will do,” says Cecilia Flores Paez, Head of Marketing North America at T&G Global. “That’s why Strawberry Shortcake has partnered with Envy apples. Prized for their beautifully balanced sweetness, uplifting fresh aroma, and delightfully satisfying crunch, Envy apples are a perfect ingredient for enjoying both exciting adventures and everyday special moments with the people we love.”

“We’re thrilled that parents and kids – especially moms and daughters – will be able to share their love of Strawberry Shortcake and delicious fruit this spring through our partnership with Sunkist Growers, Naturipe Farms and Envy Apples,” adds Michael Riley, CBO at WildBrain. “These household-name brands are ideal promotional partners in our global Strawberry Shortcake franchise programme, designed to inspire and delight kids through new content, toys, games, books, music, events and more.”

WildBrain’s new series, Berry in the Big City, invites fans to join Strawberry Shortcake in Big Apple City, with her friends Orange Blossom, Lime Chiffon, Lemon Meringue and Blueberry Muffin, as the entrepreneurial girls run their fabulous food trucks and enjoy daily adventures filled with laughter and singing.

For more information, visit these unique landing pages: Naturipe, Envy and Sunkist.

WildBrain to bring Jay Ward Productions’ classic animation IPs to a new generation

Kids’ and family entertainment company WildBrain and Jay Ward Productions have signed an agreement across distribution, production and licensing for the entire portfolio of classic Ward-owned IP that includes such legendary properties as George of the Jungle, Mr. Peabody & Sherman, Dudley Do-Right, Rocky & Bullwinkle, Super Chicken and more.

Under the agreement, WildBrain will add 788 episodes of Jay Ward Productions’ classic animation to its distribution library, and the two companies will create brand-new content based on the Ward portfolio.

The new partnership reunites WildBrain’s CEO, Eric Ellenbogen, with Tiffany Ward, President of Jay Ward Productions and daughter of the late, acclaimed animation producer Jay Ward, who was the creator of some of the most iconic cartoons of the 1950s and 60s. Twenty years ago, Ellenbogen and Ward created Bullwinkle Studios through Ellenbogen’s former company, Classic Media, which was sold to DreamWorks in 2012 and ultimately became part of NBCUniversal.

“Everything old is new again,” says Ellenbogen. “I’m delighted to be reunited with Tiffany to bring to new audiences the hilarious characters and shows created by her father, which are part of the canon of the world’s greatest animation. Never has there been a better time to refresh classic branded IP like this, just as we are doing with so many of our evergreen WildBrain brands.”

“I’m thrilled to be teaming up with Eric again,” says Tiffany Ward. “Our past partnership with Bullwinkle Studios was prolific and successful, and now that Eric is at the helm of a creative powerhouse like WildBrain, I’m excited to work with him and his fantastic team to broaden the legacy of my father’s work to reach new generations of kids and families.”

The prior collaboration between Ellenbogen and Ward resulted in such projects as DreamWorks’ 2014 animated feature film Mr. Peabody & Sherman, as well as two new series animated by WildBrain (then called DHX Media), including 52 episodes of the Emmy-nominated The Mr. Peabody & Sherman Show, commissioned by Netflix from DreamWorks; and 26 episodes of the Emmy-nominated The Adventures of Rocky and Bullwinkle, commissioned by Amazon Studios from DreamWorks. Also, 52 episodes of George of the Jungle were produced by Bullwinkle Studios and a further 52 episodes later produced by August Media.

In addition to various new production, licensing and merchandising rights on Ward’s portfolio of the classic IP, the new venture sees WildBrain grow its distribution library with such beloved classic Jay Ward series as The Adventures of Rocky and Bullwinkle (326 x 3.5’), Peabody’s Improbable History (91 x 5’), Dudley Do-Right (38 x 4.5’), Hoppity Hooper (104 x 4.5’), Fractured Fairy Tales (91 x 5’), Aesop and Son (39 x 5’), Mr. Know-It All (60 x 1.5’) and Bullwinkle’s Corner (39 x 1’).

 

WildBrain serves up more Strawberry Shortcake deals

WildBrain has signed a further wave of licensees for both the new and classic Strawberry Shortcake brand, brokered by its consumer products licensing agency, WildBrain CPLG. Additionally, the new Strawberry Shortcake series, Berry in the Big City (80 x 4’), plus four brand-new CG-animated seasonal specials (4 x 44’), produced by WildBrain’s Vancouver animation studio, will be available on Netflix worldwide, with the series launching Spring 2022 and specials to follow in 2023. Other streaming and linear television partners across the globe are expected to be announced in the coming months.

“Strawberry Shortcake’s evergreen status as a cherished brand continues to attract major partners across the entertainment and licensing industry,” says Michael Riley, Chief Brands Officer at WildBrain. “We look forward to building on these strong foundations as we continue to roll out the new Strawberry Shortcake for fans to enjoy on and off screen.”

The new 44-minute CG-animated specials are part of the global rollout of WildBrain’s new Strawberry Shortcake brand across animated content, gaming, music, toys, food, apparel, events and other licensing partnerships. Berry in the Big City made its digital-first debut this September on WildBrain’s premium kids’ and family AVOD network, WildBrain Spark. A new Roblox game, Bake with Strawberry Shortcake, is also launching this fall.

Jasen Wright, VP of North America at WildBrain CPLG, says: “Strawberry Shortcake has always had enduring popularity, and the relaunch has seen excitement around this property really ramp up. We’ve seen strong interest from licensees in WildBrain’s new version of the brand, and that halo is fueling a simultaneous renaissance around the classic brand from the 1980s, all of which is testament to the strength of Strawberry Shortcake’s appeal across generations.”

Newly signed promotional partners for WildBrain’s new Strawberry Shortcake include I’m the Chef Too! (culinary educational) and Bahama Buck’s (ice cream). These add to the list of previously announced licensees, including Moose Toys (Master Toy) and Penguin Random House (publishing), plus promotional partners Naturipe (strawberries and blueberries), Sunkist Growers (oranges, lemons and limes), Envy Apples (apples), Zolli Candy (dentist-approved lollipops), Dippin’ Dots (ice cream), Snip-Its (kids’ hair salons) and Challenge Butter (butter).

Classic Strawberry Shortcake is also enjoying a surge in interest from licensees with multiple new deals signed, highlighting the evergreen appeal of the brand amongst girls and their mothers. The vintage brand is partnering with boutique specialty retailers in North America and Canada in unique capsule collections, as well as ranges that feature classic artwork from the original brand. Dolls Kill and Unique Vintage are planning Strawberry Shortcake apparel with the Dolls Kill capsule collection including apparel, outerwear, swimwear, loungewear, intimates, accessories, footwear and home for ladies and junior in the US (stores) and worldwide (online), while Unique Vintage will launch apparel, accessories and home ranges, available worldwide.

Additionally, designer Samii Ryan will be releasing a Strawberry Shortcake apparel and accessories collaboration for early 2022; PacSun will be launching ladies and junior holiday collections by The Forecast Agency in the US and Canada, following the success of its summer line launch, which will feature apparel, underwear, socks, tote bags and headwear; and Glamlite is set to launch a cosmetics line in Spring 2022.

 

WildBrain’s Teletubbies get ready to rave with new music album ‘Ready, Steady, Go!’

WildBrain, a global leader in kids’ and family entertainment, is launching brand-new original Teletubbies music content this autumn consisting of 10 digital-first music videos and a full-length album titled Ready, Steady, Go!. Targeted at preschool audiences, the album is the first music release from the Teletubbies in over 20 years and is part of a multi-tiered franchise relaunch from WildBrain leading into the Teletubbies’ 25th anniversary in 2022. The new videos and music tracks were created and produced by WildBrain Spark, the company’s kids’ and family AVOD network and digital studios.

The first four videos – “Ready, Steady, Go!”, “Peek-A-Boo”, “Silly Things” and “Explorer” – premiered in September on the official WildBrain Teletubbies Channel on YouTube. An additional video drops each Saturday until November 20.

With global distribution by Universal Music Canada and Virgin Music Label & Artist Services, the full Ready, Steady, Go! album drops on digital music streaming platforms worldwide on October 15 and will also be available on CD. Created for kids and parents to enjoy together, Ready, Steady, Go! is filled with fun songs influenced by contemporary pop and dance music – all with a playful Teletubbies twist.

To support the music videos and album launch, WildBrain is executing an extensive global marketing, PR and social media campaign that incorporates the playfulness and fun that the Teletubbies are universally known for, as well as some other recognisable faces, including UK celebrity and singer Peter Andre filling the role of the Teletubbies band manager for their return. The Teletubbies have embarked on an international tour to promote the content, with broadcast appearances in the US and UK, and WildBrain will also be partnering with global influencers during the launch period and hosting music-themed events for families in the US and UK into 2022.

As well as recording a new album, the Teletubbies have been busy recently delighting fans with a satirical OK! Magazine break-up exposé, a Pride Month charity fashion collection, a “TubbyCoin” cryptocurrency April Fools prank and a surprise New York Fashion Week take-over by Tinky Winky.

 

 

Polly Pocket magazine to hit UK shelves on 22 October

Signature Publishing has teamed up with Mattel to launch the official Polly Pocket magazine, a brand-new magazine dedicated to the iconic toy line and animated TV series.

With over 30 years of legacy and 17m+ compacts sold worldwide, Polly Pocket, the original micro doll, is currently the fastest growing playset doll property, with toy sales up 40 per cent. The animated series by Mattel Television and WildBrain has been a huge success, amassing over 3 billion minutes of watch time, and is available on Netflix, YouTube and Amazon Prime. Two new series are currently planned, along with a feature film due for cinematic release.

Polly Pocket magazine follows the adventures of Polly and her friends and is jam packed full of puzzles, games, colouring and crafts. Every issue will feature adaptations of the mega popular Polly Pocket TV episodes, and will come with bespoke Polly Pocket toys.

“Polly Pocket has proved to be a really enduring toy property with a long legacy – just as you’d expect from Mattel, the creator of Barbie – and is now bigger than ever,” says Amanda Clifford, Signature Publishing’s Editorial Director. “It’s a fabulous brand to create a stand-alone magazine and we know that the magazine is going to be hugely popular with children and parents.”

Polly Pocket magazine will be available to buy nationwide at all good supermarkets and newsagents from 22 October, with the first issue priced at £5.99.

 

Polly Pocket magazine to hit UK shelves on 22 October

Signature Publishing has teamed up with Mattel to launch the official Polly Pocket magazine, a brand-new magazine dedicated to the iconic toy line and animated TV series.

With over 30 years of legacy and 17m+ compacts sold worldwide, Polly Pocket, the original micro doll, is currently the fastest growing playset doll property, with toy sales up 40 per cent. The animated series by Mattel Television and WildBrain has been a huge success, amassing over 3 billion minutes of watch time, and is available on Netflix, YouTube and Amazon Prime. Two new series are currently planned, along with a feature film due for cinematic release.

Polly Pocket magazine follows the adventures of Polly and her friends and is jam packed full of puzzles, games, colouring and crafts. Every issue will feature adaptations of the mega popular Polly Pocket TV episodes, and will come with bespoke Polly Pocket toys.

“Polly Pocket has proved to be a really enduring toy property with a long legacy – just as you’d expect from Mattel, the creator of Barbie – and is now bigger than ever,” says Amanda Clifford, Signature Publishing’s Editorial Director. “It’s a fabulous brand to create a stand-alone magazine and we know that the magazine is going to be hugely popular with children and parents.”

Polly Pocket magazine will be available to buy nationwide at all good supermarkets and newsagents from 22 October, with the first issue priced at £5.99.

 

Peanuts Worldwide taps brand executive and licensing expert Tim Erickson as Executive Vice President of Brand

Peanuts Worldwide has appointed the consumer products and brand executive, Tim Erickson as its Executive Vice President of Brand, Peanuts Worldwide, a role in which he will oversee the team managing the brand’s global licensing business.

Working alongside the family of Peanuts creator, Charles M. Schulz as well as WildBrain’s content and management teams and the brand’s co-owners, Sony Music Entertainment (Japan), Erickson will help sustain a global licensing approach that remains true to the heritage of the Peanuts brand.

Within his remit, Erickson will over the opening of new licensing, partnership, and retail opportunities, as well as support brand marketing and leverage new content launches. The plan is to expand the global presence of the Peanuts brand as it approaches its 75th anniversary in 2025.

Based in New York, Erickson reports to Eric Ellenbogen, CEO of WildBrain, the majority owner of Peanuts.

Ellenbogen said: “I’m delighted that Tim has joined the team at this important moment for the Peanuts brand. The response to our original series The Snoopy Show and Snoopy in Space on Apple TV+ and to our ‘Take Care With Peanuts’ initiative has been nothing short of fantastic.

“With lots more new content rolling out worldwide in the coming years in partnership with Apple TV+, the Peanuts gang has never been more popular. Working in tandem with our Peanuts content team, Tim will bring a breadth of experience at the intersection of family entertainment and consumer products that makes him the ideal person to lead the evergreen Peanuts licensing business.”

Erickson brings more than 20 years’ experience in consumer products and brand building to the role, having worked for global leaders in the space including Twentieth Century Fox, DreamWorks, Disney, and LEGO. He most recently held the position of Chief Operating Officer at the media company GoldieBlox, creating innovative STEM-focused brand experiences for girls through consumer products, retail and storytelling, as well as overseeing the company’s business development and operations.

Erickson said: “As a lifelong Peanuts fan, I’m elated to join Peanuts Worldwide. I’ve long admired Charles Schulz’s storytelling, both personally and professionally, so I look forward to engaging with the team and our partners to continue telling meaningful Peanuts stories through content, products and experiences that will engage fans for generations to come. I’m so excited about the opportunity to connect the Peanuts content pipeline with fan engagement around the world.”