Tag Archives: WildBrain

Sonic the Hedgehog will charge onto Netflix in new animated series in 2022

A new animated series of Sonic the Hedgehog called Sonic Prime will be tearing onto Netflix with a worldwide premiere scheduled for 2022. The 24-episode animated adventure is the product of a triple-threat deal between Netflix, SEGA of America, and WildBrain. Aimed at kids, families, and long-time fans of the …

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WildBrain CPLG expands its Emoji EMEA remit with UK, Eire and more

Emoji – The Iconic Brand, has tapped WildBrain CPLG to expand its representation across EMEA, starting this month by building on its already established partnership and adding the UK and Eire, Germany, Austria, Benelux, and Turkey to its remit. The new five-year deal will see WildBrain CPLG represent the brand …

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WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

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WildBrain partners with Samsung to launch new kids’ and teen channels featuring its hit series

WildBrain has forged a partnership with Samsung to launch multiple new kids’ and teen channels featuring a range of series from its content library on Samsung TV Plus, a free ad-supported video service distributed exclusively on Samsung smart TVs. The first new linear channels have now launched to millions of …

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Kevin Smith and WildBrain to develop original Green Hornet animated series

WildBrain has teamed up with the renowned filmmaker, screenwriter, and actor, Kevin Smith to develop an original animated series based on the superhero franchise Green Hornet. The new animated series will target a  family audience and feature classic Green Hornet elements that fans know and love, including his ultra high-tech …

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WildBrain Spark to manage growth of pre-school brand Shimajiro for English-speaking market

WildBrain Spark – the digital media division of WildBrain – has been appointed by Benesse Corporation to manage the English-language channel and content for its popular edu-tainment pre-school brand, Shimajiro on YouTube. Shimajiro is an educational character and learning buddy famous across Asia. Under the new partnership, WildBrain Spark will …

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WildBrain Spark supports Turn on the Subtitles campaign with dedicated YouTube channel for kids’ literacy

WildBrain Spark has launched a new dedicated channel of subtitled premium content for kids on its YouTube network in support of the Turn on the Subtitles literacy campaign. The initiative is part of a move to improve children’s literacy by meeting them where they spend their downtime. The TOTS initiative …

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WildBrain Spark appoints new vice president and head of US advertising sales

WildBrain Spark, the digital media division of  the independent kids’ and family entertainment units, WildBrain has named Charles Gabriel its new vice president and head of US advertising sales. Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain’s digital AVOD sales efforts …

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Steve Manners named VP of business development at WildBrain CPLG and WildBrain Spark

WildBrain has appointed Steve Manners to drive a new business development initiative designed to help licensors and content creators reach consumer audiences through YouTube. In the newly created role, Manners will work with clients to build brand management programmes that leverage the blended expertise of WildBrain’s established consumer products licensing …

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DHX Media rebrands as WildBrain as it appoints new CEO

DHX Media has undergone a company wide rebranding under the name WildBrain following the appointment of Eric Ellenbogen as its new chief executive officer and vice chair. Both mark a big move for the company, who has already begun rolling out the rebrand, as both land as DHX (now WildBrain) …

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