Tag Archives: World Book Day

Gigantosaurus stomps into the European dress up sector in Smiffys partnership

Smiffys is bringing the cast of the popular children’s CGI animated series Gigantosaurus to the dress up and costumes space thanks to a new partnersip with Cyber Group Studios and the licensing agency Brand-Ward. Characters Rocky, Bill, Tiny, and Mazu will each find themselves receiving the dress up treatment in …

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World Book Day | Words’ worth: Rubie’s on the importance of inspiring the nation’s young readers

It didn’t take a global pandemic to facilitate the manner of changes to have taken place at the dress-up and costumes specialist, Rubie’s, over the course of the last 12 months – but it certainly did help. Having ended 2020 – the year of the great halt – considerably stronger …

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Rubies lands official partnership with World Book Day to promote the benefits of reading

Rubies has secured an official partnership with the World Book Day charity and its annual event developed to change lives through a love of books and shared reading. The new collaboration is founded on Rubies’ own global experience of delivering best-in-class costumes and accessories as a trusted manufacturer of licensed …

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Smiffys partners with Magic Light Pictures to launch Gruffalo, Highway Rat and Stick Man dress up

The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on …

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A word with the author: Oi book series creator Kes Gray talks his love of World Book Day

Following another successful World Book Day, and as March remains our month to celebrate books, reading and the industry’s relationship with licensing, Licensing.biz takes its chance to have a word with Kes Gray, the three times World Book Day author of the best-selling Daisy and Oi book series. Gray reflects …

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Acamar Films and HarperCollins celebrate strong start for Bing following World Book Day success

Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day. The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts …

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World Book Day: The Entertainer launches Big Book Rehoming with The Salvation Army

The high street toy retailer, The Entertainer is encouraging kids and families to read together this World Book Day with the launch of its Big Book Rehoming initiative, its charity drive that will aim to support the one in 11 children from disadvantaged homes in the UK who don’t own …

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Beano partners with World Book Day to support its Share A Million Stories campaign

Beano has partnered with World Book Day this March 5 to support its Share A Million Stories campaign for a special edition, one-off comic strip titled A Million Stories in One. The special strip sees Dennis reading and mashing up classic children’s tales to entertain Bea and Gnasher all in …

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