Tag Archives: World Book Day

The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on …

Following another successful World Book Day, and as March remains our month to celebrate books, reading and the industry’s relationship with licensing, Licensing.biz takes its chance to have a word with Kes Gray, the three times World Book Day author of the best-selling Daisy and Oi book series. Gray reflects …

Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day. The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts …

The high street toy retailer, The Entertainer is encouraging kids and families to read together this World Book Day with the launch of its Big Book Rehoming initiative, its charity drive that will aim to support the one in 11 children from disadvantaged homes in the UK who don’t own …

Beano has partnered with World Book Day this March 5 to support its Share A Million Stories campaign for a special edition, one-off comic strip titled A Million Stories in One. The special strip sees Dennis reading and mashing up classic children’s tales to entertain Bea and Gnasher all in …

On World Book Day, Licensing.biz talks exclusively to the author of the now iconic Horrible Histories series, Terry Deary about merchandising, screen writing and his love-hate relationship with history lessons...

London Book Fair's Jacks Thomas praises the book industry's increasing diversity of characters and themes as "a joy", so can it inform a step change in the toys that children play with, too?

It was at the firm’s Annual Consumer Insight Day that Egmont detailed a ‘steep decline in the number of children aged 0 to 13 years old being read to each day. The figure has dropped by one fifth since the survey began in 2012.

In partnership with Sterling Publishing, Funko will be showcasing the books at both the London Book Fair and Bologna Children’s Book Fair.

World Book Day will take place on Thursday, March 7th and will find the child-genius at the heart of the celebrations, with her appearance on this year's token just the beginning of a new partnership between World Book Day and The Roald Dahl Story Company.