Tag Archives: World Book Day

On World Book Day, Licensing.biz talks exclusively to the author of the now iconic Horrible Histories series, Terry Deary about merchandising, screen writing and his love-hate relationship with history lessons...

London Book Fair's Jacks Thomas praises the book industry's increasing diversity of characters and themes as "a joy", so can it inform a step change in the toys that children play with, too?

It was at the firm’s Annual Consumer Insight Day that Egmont detailed a ‘steep decline in the number of children aged 0 to 13 years old being read to each day. The figure has dropped by one fifth since the survey began in 2012.

In partnership with Sterling Publishing, Funko will be showcasing the books at both the London Book Fair and Bologna Children’s Book Fair.

World Book Day will take place on Thursday, March 7th and will find the child-genius at the heart of the celebrations, with her appearance on this year's token just the beginning of a new partnership between World Book Day and The Roald Dahl Story Company.

"World Book Day has become a firm fixture in the school calendar, and its popularity only seems to be growing throughout nurseries nationwide."

Retailers including George, Sainsbury’s, Tesco, Argos and Morrisons are each relaying record sales numbers for Smiffy’s dress up costumes based on the characters from Dahl’s story books.

The research – released to mark World Book Day today – compiled the views of more than 20,000 UK-based four to 18 year olds and found that the numbers of children reading was actually up by three per cent on 2017.

The World of Dinosaur Roar is already attracting licensee interest as a property with potential across a wide range of categories and merchandise aimed at a core market of children aged two to five.