The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on …
Read More »A word with the author: Oi book series creator Kes Gray talks his love of World Book Day
Following another successful World Book Day, and as March remains our month to celebrate books, reading and the industry’s relationship with licensing, Licensing.biz takes its chance to have a word with Kes Gray, the three times World Book Day author of the best-selling Daisy and Oi book series. Gray reflects …
Read More »Acamar Films and HarperCollins celebrate strong start for Bing following World Book Day success
Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day. The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts …
Read More »World Book Day: The Entertainer launches Big Book Rehoming with The Salvation Army
The high street toy retailer, The Entertainer is encouraging kids and families to read together this World Book Day with the launch of its Big Book Rehoming initiative, its charity drive that will aim to support the one in 11 children from disadvantaged homes in the UK who don’t own …
Read More »Beano partners with World Book Day to support its Share A Million Stories campaign
Beano has partnered with World Book Day this March 5 to support its Share A Million Stories campaign for a special edition, one-off comic strip titled A Million Stories in One. The special strip sees Dennis reading and mashing up classic children’s tales to entertain Bea and Gnasher all in …
Read More »Terry Deary: “Handing over Horrible Histories to merchandising took a lot of trust”
On World Book Day, Licensing.biz talks exclusively to the author of the now iconic Horrible Histories series, Terry Deary about merchandising, screen writing and his love-hate relationship with history lessons...
Read More »Will the increasing diversity in children’s literature shape a more inclusive toy box?
London Book Fair's Jacks Thomas praises the book industry's increasing diversity of characters and themes as "a joy", so can it inform a step change in the toys that children play with, too?
Read More »Egmont battles “steep decline in children’s reading” with government lobbying mission
It was at the firm’s Annual Consumer Insight Day that Egmont detailed a ‘steep decline in the number of children aged 0 to 13 years old being read to each day. The figure has dropped by one fifth since the survey began in 2012.
Read More »Funko to launch its own kids’ books series based on Wetmore Forest IP
In partnership with Sterling Publishing, Funko will be showcasing the books at both the London Book Fair and Bologna Children’s Book Fair.
Read More »Roald Dahl’s Matilda takes leading role in World Book Day this week
World Book Day will take place on Thursday, March 7th and will find the child-genius at the heart of the celebrations, with her appearance on this year's token just the beginning of a new partnership between World Book Day and The Roald Dahl Story Company.
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