The Chicago-based international book publisher, World Book, is looking is making its move into the toys, games, puzzles, and science kits space with the appointment of the brand licensing agency, JRL Group.

Under the partnership, JRL Group will develop a strategic licensing programme that leverages the global recognition of World Book brand’s core values of delivering education in engaging, informative, and inspirational ways.

Recognised as a leader in reference and education publishing for over 100 years, World Book offers up to date and authoritative information on topics from STEM subjects to historical and current events. The publisher delivers its content to customers worldwide through various media, including online, audio, mobile, eBooks, and print.

“The World Book licensing program will use our trusted and recognized brand to introduce exciting new products that are kid-tested and parent-approved. We look forward to working with JRL Group to establish World Book as a premier licensed brand,” said Geoff Broderick, World Book President.

Initial product categories include Toys, Games, Puzzles, Science Kits, Telescopes, Globes, School Supplies, Publishing, Interactive Learning Aids, Educational Audio and Video products, and more.

“World Book is a name that is synonymous with learning and education. We are honored to have been selected to represent such an iconic brand,” stated Andrew Lieb, president of JRL Group.

“World Book’s world-renowned name, coupled with its extensive library of articles, illustrations, and content, make this licensing program a truly unique opportunity. World Book is positioned to provide supplemental learning products that reach beyond the classroom in fun yet challenging ways.”