Tag Archives: wow stuff

Wow! Stuff may be remaining tight-lipped over just what it has in store for this year’s Distoy when the team behind the boundary-pushing Harry Potter Invisibility Cloak descends upon the London event, but promises a range that will continue to push the envelope on a ‘global scale.’ Following its recent …

Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches

“We wanted to bring the brands to life like never before. We have invested heavily on the innovation front to create merchandise that is as magical in real life as it is on the screen."

The Science Museum's senior account manager of brand licensing, Zuzi Wojciechowska talks to Licensing.biz about the group's successful year in licensing.

Together the pair will develop new daywear, nightwear, underwear and socks for boys and girls featuring a range of designs based on the museum’s popular themes of space, flight and robots.

“I think many gift and toy companies have been looking to create emoji style products over the last 12 months. We are very pleased to have signed the official emoji brand," says Wow! Stuff.

The Great British Bake Off collection will be on show at Spring Fair in February.

The deal with Mr. Men and Little Miss marks the third master gift license for Wow! Stuff.

"The reaction from retailers is off the scale; this will be without any doubt the most sort after range in the sector.”

The range features elements from the original series, including eyeballs in the dark.