Tag Archives: wwe

Return of live events helps WWE to 19 per cent growth in Q2 2021 as consumer products see marginal lift

The return of live events has helped revenue increase 19 per cent at WWE, with knock-on effects prompting lifts across the business, including the consumer products business which saw slight increases fueled by this year’s WrestleMania. Reported in its second quarter 2021 financials, WWE has seen revenue hit $265.6 million …

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Barbie, Jurassic World, and Masters of the Universe help drive Mattel Q2 2021 sales to $1.03bn

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

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WWE taps skateboard brand Enjoi for exclusive new range as the sport readies for Olympic spotlight

WWE has tagged in the California-based skateboard brand, Enjoi as its latest licensing partner in a new deal that will see the creation of a special collection of skateboard decks featuring a variety of WWE Legends. The partnership was first revealed on the popular skateboarding podcast, The Nine Club and …

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Gallery Books to publish the rise, fall, and rise again memoirs of WWE Champion Drew McIntyre

The Simon & Schuster imprint, Gallery Books has struck a deal with WWE to publish the memoirs of the Drew McIntyre, a WWE Champion, under the title of A Chosen Destiny: My Story. The new title will highlight McIntyre’s life journey from a small village in Scotland to the global …

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WWE teams with games developer nWay to launch WWE Undefeated on mobile

Mobile, consoles, and PC games developer nWay – a subsidiary of Animoca Brands – has partnered with WWE to launch the latest mobile game for the franchise, titles WWE Undefeated. The new launch features real-time head-to-head competition and features WWE Superstars and Legends. Developed by nWay, the developer and publisher of …

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WWE partners with My Custom Sport Chair to launch wrestling heroes line-up

WWE and chairs usually only collide when one is being smashed over the head of a muscle-clad monster, prancing about ringside in his leather underwear to the cheers of a blood-thirsty crowd. That was until the sport and entertainment franchise met My Custom Sports Chair, of course. The result? A …

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Toys and Consumer Products revenue lifts as WWE negotiates Coronavirus fall-out

The chairman and CEO of the sport and entertainment franchise, WWE, has championed the business’ creativity throughout a challenging environment, highlighted a strong performance for the brand in its third quarter financials. WWE has been among the hardest hit by the coronavirus pandemic that has rendered live events – the …

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Another win for licensed toys as Star Wars, WWE and Super Mario land Smyths’ top toys for Christmas top spots

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …

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WWE steps into the ring with Wines that Rock for first WWE Wines collection

WWE has stepped into the ring with the entertainment and lifestyle wine company, Wines That Rock, to launch a new WWE Wines collection, featuring WWE Legend, The Undertaker, and WWE Hall of Famer, The Ultimate Warrior. Both special vintages of limited edition wines developed in collaboration with WWE have been …

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WWE unveils World of Tanks mashup for PlayStation and Xbox

WWE is leaping into the ring with Wargaming’s World of Tanks video game with the launch of its Update 5.0 – Season One SummerSlam, that will see a new collection of Superstar Collector Tanks land within the game, each inspired by WWE Superstars including The Undertaker, Becky Lynch, Stone Cold …

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