Tag Archives: wwe

WWE teams with games developer nWay to launch WWE Undefeated on mobile

Mobile, consoles, and PC games developer nWay – a subsidiary of Animoca Brands – has partnered with WWE to launch the latest mobile game for the franchise, titles WWE Undefeated. The new launch features real-time head-to-head competition and features WWE Superstars and Legends. Developed by nWay, the developer and publisher of …

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WWE partners with My Custom Sport Chair to launch wrestling heroes line-up

WWE and chairs usually only collide when one is being smashed over the head of a muscle-clad monster, prancing about ringside in his leather underwear to the cheers of a blood-thirsty crowd. That was until the sport and entertainment franchise met My Custom Sports Chair, of course. The result? A …

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Toys and Consumer Products revenue lifts as WWE negotiates Coronavirus fall-out

The chairman and CEO of the sport and entertainment franchise, WWE, has championed the business’ creativity throughout a challenging environment, highlighted a strong performance for the brand in its third quarter financials. WWE has been among the hardest hit by the coronavirus pandemic that has rendered live events – the …

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Another win for licensed toys as Star Wars, WWE and Super Mario land Smyths’ top toys for Christmas top spots

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …

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WWE steps into the ring with Wines that Rock for first WWE Wines collection

WWE has stepped into the ring with the entertainment and lifestyle wine company, Wines That Rock, to launch a new WWE Wines collection, featuring WWE Legend, The Undertaker, and WWE Hall of Famer, The Ultimate Warrior. Both special vintages of limited edition wines developed in collaboration with WWE have been …

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WWE unveils World of Tanks mashup for PlayStation and Xbox

WWE is leaping into the ring with Wargaming’s World of Tanks video game with the launch of its Update 5.0 – Season One SummerSlam, that will see a new collection of Superstar Collector Tanks land within the game, each inspired by WWE Superstars including The Undertaker, Becky Lynch, Stone Cold …

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WWE finds way to celebrate WrestleMania 36 with I Wasn’t There t-shirt range

WWE has found a way to handle the Coronavirus pandemic and the restriction on spectators attending sporting events with a novel new approach to its merchandising roll-out. Capitalising on the matter that WrestleMania 36 will push ahead this year without the roar of the on-looking crowds, WWE Shop has launched …

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WWE expands its sponsorship partnership with Mars with new Snickers Fix the World campaign

WWE has expanded its long-standing partnership with Mars Inc in a new deal that will see its Snickers brand serve as the exclusive presenting partner for the upcoming WrestleMania event. The 2020 partnership will mark the brand’s fifth consecutive year as the presenting sponsor of WrestleMania through which three pieces …

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Rachel Lowe talks a passion for bringing IP to the board gaming sector

Rachel Lowe is the creative mind behind some of the most popular titles in the licensed board game space at the moment and a revered name when it comes to key licenses looking to expand into this ever-growing category. 2019 culminated, for Lowe, with a run of successes, whether it …

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Warner Bros’ Pam Lifford and WWE’s Stephanie McMahon to receive WIT’s Wonder Women Awards Honours

Warner Bros Global Brands and Experiences president, Pam Lifford will join WWE chief brand officer, Stephanie McMahon in becoming the 2020 Honourees of Women in Toys, Licensing, and Entertainment’s 16th Annual Wonder Women Awards. This year’s ceremony will see Lifford take the WIT’s Mentor of the Year Award, while McMahon …

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