Tag Archives: wwe

WWE and Fanatics announce sports and entertainment partnership

WWE and Fanatics have announced a comprehensive, long-term sports and entertainment partnership that will see Fanatics utilise its expanded digital sports platform to create a new, enhanced experience for WWE fans globally across several businesses, including e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token (NFT) trading cards. …

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WWE signs agreement with IGT for exclusive licensing rights to develop omnichannel lottery games

WWE has signed a multi-year exclusive licensing agreement with International Game Technology PLC to develop and distribute WWE-branded omnichannel lottery games and turnkey promotional programmes featuring company logos, Superstars, events and programmes. “IGT is the clear industry leader in the lottery and gaming space, and we look forward to collaborating …

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The Panini Group to become exclusive trading card and sticker album partner of WWE

The Panini Group and WWE have announced a multi-year agreement that will make Panini WWE’s exclusive trading card and collectible sticker partner. The agreement will begin in the first quarter of 2022 and will include multiple trading card products and a sticker album collection during the first year. The first …

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WWE and Mattel extend global partnership

WWE and Mattel have announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. The portfolio of innovative toys that Mattel and WWE have developed together since 2009 are currently stocked in …

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Return of live events helps WWE to 19 per cent growth in Q2 2021 as consumer products see marginal lift

The return of live events has helped revenue increase 19 per cent at WWE, with knock-on effects prompting lifts across the business, including the consumer products business which saw slight increases fueled by this year’s WrestleMania. Reported in its second quarter 2021 financials, WWE has seen revenue hit $265.6 million …

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Barbie, Jurassic World, and Masters of the Universe help drive Mattel Q2 2021 sales to $1.03bn

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

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WWE taps skateboard brand Enjoi for exclusive new range as the sport readies for Olympic spotlight

WWE has tagged in the California-based skateboard brand, Enjoi as its latest licensing partner in a new deal that will see the creation of a special collection of skateboard decks featuring a variety of WWE Legends. The partnership was first revealed on the popular skateboarding podcast, The Nine Club and …

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Gallery Books to publish the rise, fall, and rise again memoirs of WWE Champion Drew McIntyre

The Simon & Schuster imprint, Gallery Books has struck a deal with WWE to publish the memoirs of the Drew McIntyre, a WWE Champion, under the title of A Chosen Destiny: My Story. The new title will highlight McIntyre’s life journey from a small village in Scotland to the global …

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WWE teams with games developer nWay to launch WWE Undefeated on mobile

Mobile, consoles, and PC games developer nWay – a subsidiary of Animoca Brands – has partnered with WWE to launch the latest mobile game for the franchise, titles WWE Undefeated. The new launch features real-time head-to-head competition and features WWE Superstars and Legends. Developed by nWay, the developer and publisher of …

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WWE partners with My Custom Sport Chair to launch wrestling heroes line-up

WWE and chairs usually only collide when one is being smashed over the head of a muscle-clad monster, prancing about ringside in his leather underwear to the cheers of a blood-thirsty crowd. That was until the sport and entertainment franchise met My Custom Sports Chair, of course. The result? A …

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