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WWE finds way to celebrate WrestleMania 36 with I Wasn’t There t-shirt range

WWE has found a way to handle the Coronavirus pandemic and the restriction on spectators attending sporting events with a novel new approach to its merchandising roll-out. Capitalising on the matter that WrestleMania 36 will push ahead this year without the roar of the on-looking crowds, WWE Shop has launched …

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WWE expands its sponsorship partnership with Mars with new Snickers Fix the World campaign

WWE has expanded its long-standing partnership with Mars Inc in a new deal that will see its Snickers brand serve as the exclusive presenting partner for the upcoming WrestleMania event. The 2020 partnership will mark the brand’s fifth consecutive year as the presenting sponsor of WrestleMania through which three pieces …

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Rachel Lowe talks a passion for bringing IP to the board gaming sector

Rachel Lowe is the creative mind behind some of the most popular titles in the licensed board game space at the moment and a revered name when it comes to key licenses looking to expand into this ever-growing category. 2019 culminated, for Lowe, with a run of successes, whether it …

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Warner Bros’ Pam Lifford and WWE’s Stephanie McMahon to receive WIT’s Wonder Women Awards Honours

Warner Bros Global Brands and Experiences president, Pam Lifford will join WWE chief brand officer, Stephanie McMahon in becoming the 2020 Honourees of Women in Toys, Licensing, and Entertainment’s 16th Annual Wonder Women Awards. This year’s ceremony will see Lifford take the WIT’s Mentor of the Year Award, while McMahon …

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WWE launches new WrestleMania board game and card game compendium

WWE fans across the UK now have the opportunity to become part of the electrifying global pop-cultural event, WrestleMania, by playing a new WWE board game. Manufactured by the award-winning board game creator Rachel Lowe MBE, WWE: Road to WrestleMania has players take on the role of WWE Superstars such …

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WWE Superstar Rusev delights crowds at Argos with Leeds store meet and greet

WWE Superstar, Rusev punched his way out of a life-sized toy box at an Argos store in Leeds to celebrate a new offer on WWE toys at Argos over the weekend. Hundreds of fans gathered to meet the three-time United States Champion, with queues reportedly stretching around the Leeds Headrow …

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WWE teams with Bluberi for series of Superstars and Legends licensed slot games

WWE has teamed with the casino suppliers, Bluberi, to develop a series of licensed slot games featuring its WWE Superstars and Legends. It’s been hailed as the latest step from Bluberi to ‘provide immersive gaming experiences’ for its players. WWE Superstars John Cena, Triple H, Becky Lynch, Roman Reigns and …

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Boots Ireland to launch exclusive Peaky Blinders and WWE health and beauty lines

Boots Ireland is to launch a raft of exclusive health and beauty ranges, featuring some of the biggest brands in entertainment, including WWE and Peaky Blinders. Developed by Corsair Toiletries, the collections will be in store from mid-September with licensed lines from Endemol Shine’s Peaky Blinder’s, the WWE brand and …

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Harry Potter proves triumphant among Independent Toy Awards 2019 winners

The UK’s independent toy retail scene has confirmed Warner Bros.’ Wizarding World of Harry Potter franchise as one of the hottest licenses on the toy scene this year, voting the brand as a Gold winner across four categories in this year’s Independent Toy Awards. Among what is yet another extensive …

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Ubisoft taps in WWE Superstars for Brawlhalla Epic Crossover event

WWE Superstars Dwayne ‘The Rock’ Johnson, John Cena, Raw Women’s Champion Becky Lynch, and Xavier Woods will join Ubisoft’s hit title Brawlhalla as Epic Crossovers in a special SummerSlam in-game event launching this week. Brawlhalla is a free-to-play platform fighting game that brings players to the fight for glory in …

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