The Australian and New Zealand licensing agent, Merchantwise Licensing, has brokered a new partnership between Microsoft’s Xbox and the Australian retailer, EB Games that will see the in-store launch of a new collection of Xbox branded merchandise. Under the new partnership, all EB Games stores across Australia will feature an …
Read More »Finsbury Food Group brings new Xbox Controller cake to supermarket shelves
Finsbury Food Group has teamed up with global tech giant Microsoft in its newest partnership, bringing the new Xbox Controller cake to supermarket shelves this September. A leading UK cake manufacturer, Finsbury Food Group introduces the greatly anticipated Xbox Controller cake, blending celebration cakes with the world of gaming. The …
Read More »WWE unveils World of Tanks mashup for PlayStation and Xbox
WWE is leaping into the ring with Wargaming’s World of Tanks video game with the launch of its Update 5.0 – Season One SummerSlam, that will see a new collection of Superstar Collector Tanks land within the game, each inspired by WWE Superstars including The Undertaker, Becky Lynch, Stone Cold …
Read More »LEGO lands on XBox’s Forza Horizon 4 with LEGO Speed Champion expansion
Amid some of the biggest reveals at the ongoing E3 videogaming conference, that included an appearance from Keanu Reeves, LEGO has managed to secure headline space, thanks to its latest collaboration with Xbox. The Dutch toy brand is continuing its successful push across the world of videogaming, this time landing …
Read More »Outright Games to launch new Crayola video games for PlayStation 4, Xbox One and Nintendo Switch
“At Crayola, we are all about inspiring creativity through colour and innovative play experiences, and our partnership with Outright Games allows us to extend that passion to new and exciting areas.”
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