The coolest Christmas gift ever? Xbox Series X replica mini fridge available exclusively at GAME

GAME has announced that the ultimate gaming accessory is available to pre-order now: the GAME exclusive 10L capacity Xbox Series X Replica Mini Fridge Thermoelectric Cooler (£89.99).

Launching in December, the Xbox-lookalike fridge includes both AC and DC power cables, has a USB port for charging devices and comes with LEDs and surface-features made to resemble the Xbox Series X glow. Inside, there’s room for up to 12 cans of drink, and two removable door shelves for snacks.

Available to pre-order now in-store and via the GAME website.

 

Merchantwise Licensing lines up Xbox merchandise partnership with Australian retailer EB Games

The Australian and New Zealand licensing agent, Merchantwise Licensing, has brokered a new partnership between Microsoft’s Xbox and the Australian retailer, EB Games that will see the in-store launch of a new collection of Xbox branded merchandise.

Under the new partnership, all EB Games stores across Australia will feature an endcap showcasing several Xbox licensed products, including branded unisex apparel and accessories such as wallets, caps, travel mugs, drink bottles, socks and beach towels. The deal was formed in celebration of the global launch of the Xbox Series X and Xbox Series S consoles.

Launching in time for festive gift-giving, the program also includes digital in-store POS, digital marketing and social posts.

“Xbox continues to be a strong and consistent performer for EB Games – and now more than ever, following the launch of the Xbox Series X and Xbox Series S, fans can’t get enough of the brand,” said Kerryn McCormack, general manager at Merchantwise Licensing.

“EB Games has designed and launched an exciting and extensive range of licensed products that are sure to satisfy Australian fans wanting to further connect and engage with their much-loved brand. We are certain it will be a retail success – especially ahead of the festive gift-giving period.”

Merchantwise Licensing lines up Xbox merchandise partnership with Australian retailer EB Games

The Australian and New Zealand licensing agent, Merchantwise Licensing, has brokered a new partnership between Microsoft’s Xbox and the Australian retailer, EB Games that will see the in-store launch of a new collection of Xbox branded merchandise.

Under the new partnership, all EB Games stores across Australia will feature an endcap showcasing several Xbox licensed products, including branded unisex apparel and accessories such as wallets, caps, travel mugs, drink bottles, socks and beach towels. The deal was formed in celebration of the global launch of the Xbox Series X and Xbox Series S consoles.

Launching in time for festive gift-giving, the program also includes digital in-store POS, digital marketing and social posts.

“Xbox continues to be a strong and consistent performer for EB Games – and now more than ever, following the launch of the Xbox Series X and Xbox Series S, fans can’t get enough of the brand,” said Kerryn McCormack, general manager at Merchantwise Licensing.

“EB Games has designed and launched an exciting and extensive range of licensed products that are sure to satisfy Australian fans wanting to further connect and engage with their much-loved brand. We are certain it will be a retail success – especially ahead of the festive gift-giving period.”

Finsbury Food Group brings new Xbox Controller cake to supermarket shelves

Finsbury Food Group has teamed up with global tech giant Microsoft in its newest partnership, bringing the new Xbox Controller cake to supermarket shelves this September.

A leading UK cake manufacturer, Finsbury Food Group introduces the greatly anticipated Xbox Controller cake, blending celebration cakes with the world of gaming. The cake is available in Tesco now and Asda from September 26, retailing at £12.

The Xbox Controller cake is a fluffy, traditional Victoria sponge cake base with a buttercream and tasty strawberry jam filling, wrapped in classic icing, shaped to look just like a giant Xbox controller.

Reflective of recent investments by Finsbury, the Xbox Controller cake is officially nut-free; baked and decorated in a 100 per cent nut-free environment, the winning centrepiece for any occasion – whether it’s a children’s birthday celebration or just an evening of gaming, this cake is not only a showstopper but can also cater to nut-free dietary requirements.

Jordan McCann, brand manager at Finsbury Food Group, said: “This is a project we’ve been really excited about at Finsbury. Highly anticipated by consumers the Xbox Controller cake is fresh, new and completely different to anything we’ve done before. Gaming is a new sector for us at Finsbury and we’re constantly looking to innovate with new products and ranges and explore new industries too. Collaborating with Microsoft is the perfect opportunity for us create a product so unique to gaming.

“The Xbox Controller cake arrives as the baking industry continues to trend on social media and in the press. Cakes have been hitting the headlines recently, with people mistaking them for well-known objects such as, trainers, toilet roll and even a full chicken. It’s great to deliver this viral trend for our customers to enjoy at home, with an almost replica cake.”

WWE unveils World of Tanks mashup for PlayStation and Xbox

WWE is leaping into the ring with Wargaming’s World of Tanks video game with the launch of its Update 5.0 – Season One SummerSlam, that will see a new collection of Superstar Collector Tanks land within the game, each inspired by WWE Superstars including The Undertaker, Becky Lynch, Stone Cold Steve Austin, and Andre the Giant.

Running from now until Monday, September 21, SummerSlam brings an exclusive new season pass featuring WWE inspired tanks, Superstar collectable crews, new garages and more to World of Tanks players on PlayStation and Xbox.

Players will also be given the ability to experience their own redesigned WWE Garage – including Superstar introductions for their vehicles, unique visuals for each Premium Collector Tank, and two sets of crew chests that will include the aforementioned five Superstars and Legends to start in addition to Roman Reigns, “Macho Man” Randy Savage, “Rowdy” Roddy Piper, Ric Flair and Shawn Michaels in August.

Update 5.0 will also introduce cross-play between PlayStation 4 and Xbox One users, giving players the opportunity to pit their skills against one another in an expanded player base with quicker matchmaking speeds across all tiers. For real-time-strategy fans, the popular Commander mode returns allowing players to get a different angle on the intense tank fighting and tactics.

TJ Wagner, executive producer of Wargaming Chicago-Baltimore, said: “The update 5.0 and launch of Season One is probably the biggest one our team in Chicago has done in a couple of years. Partnering with WWE has been a fantastic experience and is bringing unique new content to our players, who can expect more updates like SummerSlam in the future.

“With update 5.0 e’re very excited to be able to address many player requests and desires for our game like cross-play that unites PlayStation and Xbox tankers, to make match making faster and better.”