Tag Archives: xilam

Licensing.biz talks to Xilam's senior vice president of global licensing, Marie-Laure Marchand about the 20th anniversary of its flagship IP Oggy and the Cockroaches, the global appeal for Mr Magoo and why its now breaking into the preschool sector with Paprika.

Xilam’s raft of kids’ series are all enjoying growth following the appointment of new licensing agents. Marie-Laure Marchand, SVP of global consumer product and media distribution at Xilam Animation, details why Paprika lends itself to new toys and how crucial BLE is.

Xilam has appointed two new licensing agents to represent the brand in the UK and Middle East.

The French animation production company, has signed a raft of broadcast deals with networks across Russia and CIS for its hit animated properties.

Leading kids entertainment company Xilam will plunge players into a wild race with rival characters from the popular show.

Nicolas Halftermeyer will develop and implement marketing and digiral strategies that benefit Xilam’s series brand recognition and online revenue growth.

IMC, Active Merchandising and brand4rent will each represent the brand in their respective territories.

The new deal will see Lansay launch and distribute a line of traditional plush, electronic plush, 3D plastic figurines as well as board and card games across France.

The firm will broadcast the kids' series Oggy and the Cockroaches, Paprika and If I Were An Animal.

With plans to expand the licensing programme for its popular animated series, Xilam is keen to hear from firms looking to launch a raft of toys across multiple categories in a bid to boost the brand's presence in Europe.