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Continental conversation: French animators Xilam talk 20 years of Oggy, the return or Mr Magoo and breaking the preschool market

Licensing.biz talks to Xilam's senior vice president of global licensing, Marie-Laure Marchand about the 20th anniversary of its flagship IP Oggy and the Cockroaches, the global appeal for Mr Magoo and why its now breaking into the preschool sector with Paprika.

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Xilam’s Marie-Laure Marchand on the importance of BLE

Xilam’s raft of kids’ series are all enjoying growth following the appointment of new licensing agents. Marie-Laure Marchand, SVP of global consumer product and media distribution at Xilam Animation, details why Paprika lends itself to new toys and how crucial BLE is.

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