Aurora World has detailed the Japanese launch of its new YooHoo plush line, a reboot of its 80million-selling plush sensation. The launch coincides with the arrival of the new 3D Netflix Original series YooHoo to the Rescue. New YooHoo plush toys were launched at two Hamleys stores in major Japanese …
Read More »Aurora World eyes new partners as YooHoo & Friends lands Netflix deal
The plush specialist is spearheading a licensing programme for its 10 year old brand as it lands a new 52 episode series.
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