The character and content company Aurora World continues to grow the international reach of its YooHoo IP, having secured a new plush partner in Spain. The news arrives as Aurora also details the launch of YooHoo to the Rescue, a co-production with Italy’s Mondo TV, on Spain’s free-to-air children’s TV …
Read More »Aurora World lands major WHSmiths deal for YooHoo plush lines
Aurora World has secured a major new partnership with the UK retail group WHSmith to bring an expanded cast of YooHoo plush characters to stores across the UK. Characters featured in this new line will be recognised from their starring new roles in the 3D Netflix Original series YooHoo to …
Read More »Aurora World eyes new partners as YooHoo & Friends lands Netflix deal
The plush specialist is spearheading a licensing programme for its 10 year old brand as it lands a new 52 episode series.
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