Tag Archives: youtube

Pocket.watch taps Planeta Junior as European licensing agent for Love, Diana

Pocket.watch has tapped Planeta Junior to be its exclusive consumer products licensing agent for Love, Diana across France, Greece, Italy, Portugal, Spain, Turkey, and CEE, as well as support opportunities for the property at a wide European level. It marks the latest licensing development for the popular YouTube series that …

Read More »

Wow! Stuff signs global rights for Love, Diana toys to bring ‘Wow’ factor to latest range

Wow! Stuff has signed the global rights for Love, Diana, the kids’ lifestyle brand based on the YouTube sensation, Kids Diana Show with plans for a range of innovative toy takes on props found throughout the Love, Diana Adventures series. With over 4,4 billion monthly views on YouTube and over …

Read More »

Spacetoon named master licensing agent and toy partner for Love, Diana across MENA

The family edutainment content producer, Spacetoon, has been named the new master consumer product licensing agent for Pocket.Watch’s Love, Diana brand across the MENA territory. Under the deal, Spacetoon will launch a new line of toys and products, bringing Love,Diana items to shelf across the MENA toy market, appealing directly …

Read More »

Epic Story “in discussions” for global toy and broadcast partners for Piper’s Pony Tales as Breyer leads US roll-out

Breyer Horses has been named the master toy partner for North America and LATAM for a new short form kids’ series called Piper’s Pony Tales, an equestrian-themed series developed by Epic Story Media and the production company Milkcow Media. The content creation company has confirmed that further discussions are currently …

Read More »

New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

Read More »

YouTube channels Braille Skateboarding and Trinity and Beyond land second series toy roll-outs following fan demand

Semaphore Licensing, the licensing and merchandising specialist in the online content creator and influencer market, is ‘thrilled’ with the current response and consumer demand for licensed products and toys for its Braille Skateboarding and Trinity brands. Reception to product launches from Bonkers Toys, toy partner for both Braille Skateboarding and …

Read More »

Maurizio Distefano Licensing named Italian licensing agent for Moonbug’s CoComelon, Blippi, and Morphle

Maurizio Distefano Licensing has partnered with Moonbug Entertainment to become the licensing agent for CoComelon, Blippi, and My Magic Pet Morphle across the Italian market. The move is the latest in Moonbug’s continued licensing push for a portfolio of brands that within just two years, has helped the firm become …

Read More »

Cats vs Pickles sets paws down in UK to mirror US success through plush and licensing plans

Cats vs. Pickles, an international children’s IP that has rocketed to fame on YouTube, is looking to mirror its US success as it prepares to set all four paws down on the UK’s shores this year. Made available to the UK market through Paul Fogarty’s TWO IN 1 Direct, Cats …

Read More »

WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

Read More »

Semaphore Licensing celebrates global reach as pandemic fuels influencer evolution

Semaphore Licensing is celebrating a milestone anniversary, having continued to hit upon global success throughout a year that has been fraught with unease and uncertainty owing to the coronavirus pandemic. The company has said that it is now ‘well on its way to creating market disruption,’ despite those challenges. Having …

Read More »