Tag Archives: youtube

Pocket.watch extends its toys licensing partnership with Flair for newest YouTube star Kids Diana Show

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

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Sutikki to develop animated and live action series based on the Digital Dream Labs’ hit Cozmo robot

The children’s entertainment company, Sutikki – best known for the popular UK series, Moon & Me – has inked a new partnership with the US-based educational technology company, Digital Dream Labs, to create, develop and distribute an animated series and live action content based on the robot duo Cozmo and …

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On the EDGE Conservation outlines licensing plans as it launches endangered animals virtual influencers

On the EDGE Conservation, a charitable foundation dedicated to the promotion of biodiversity and conservation, is building on its debut in the worlds of mobile gaming and educational publishing with a series of anthropomorphic virtual influencers set to entertain and engage young YouTube audiences. The aim of the new influencer …

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Giraffe Insights: ‘Covid-19 fuels trends to digital kids content, but TV is still king for advert inspiration’

Covid-19 has been a significant factor in accelerating existing trends towards digitalisation in the children’ market, with over half of all kids across nine European countries now regularly accessing video content online and via on-demand services. These are the findings of a new study from the UK-based specialist kids, youth, …

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Influencing the future: Semaphore Licensing and the power of the social media star

For the past decade, the US outfit Semaphore Licensing has made a success of bringing YouTube and social media influencers out of their worlds of online clicks and views, and into the wider licensing space developing licensing programmes around some of the biggest names in the digital domain. Most recently, …

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Air walking: From YouTube to the toy aisles, Braille Skateboarding teaches the skate scene new tricks

Who is Aaron Kyro, and why should you care? Well, to answer the former we’ll have to take you on a journey to San Francisco via a childhood in Montana, chasing the trail of a professional skateboarder in the making and the pursuit of his dreams of hitting the big …

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Baby Shark Dance beats Despacito to become most-viewed YouTube video in history

The perennial ear worm and children’s music video sensation, Baby Shark Dance, has become the most-viewed YouTube video in history, surpassing Despacito by Luis Fonsi and Daddy Yankee. The Pinkfong IP breaks the record just as the Baby Shark single receives the RIAA Diamond certification for selling over 11 million …

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Moonbug’s Blippi lands UK kids’ magazine partnership with DJ Murphy through The Point. 1888

Moonbug Entertainment’s popular pre-school brand, Blippi, a YouTube sensation turned children’s entertainment franchise, is coming to the UK’s children’s magazine space thanks to a new partnership with publishers DJ Murphy. The deal was brokered by The Point. 1888 on behalf of Moonbug Entertainment, and looks to capitalise on the show’s …

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Female fitness channel Blogilates launches first signature sporting goods through Semaphore Licensing partnership

The female fitness YouTube channel, Blogilates has developed its first line if signature sporting goods in partnership with the US retail giant Target in the brand’s first foray into licensing. The partnership was brokered by the channel’s rights and merchandising agency, Semaphore Licensing Solutions. Semaphore Licensing is continuing to create …

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Hello Kitty finds her voice as Sanrio launches first short form animated series to YouTube

Sanrio has launched a new short form YouTube animated series called Hello Kitty and Friends Supercute Adventures, a move that brings its globally popular Hello Kitty brand to animated content in a partnership with Split Studio. Each episode in the YouTube series will catapult audiences into the world of Hello …

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