ZAG America

Under the new deal, Playmates Toys will develop a ‘multi-segment toy line’ that will “capture the action and adventure of the series”, as it readies to roll out on Cartoon Network on an international scale.

Created by the leading game developer and publisher TabTale, the new game will be available on iOS and Google Play, followed by Amazon later this year.

ZAG America's president-global brand strategy and consumer products, André Lake Mayer talks to Licensing.biz about the power of Miraculous and plans for building the ZAG Heroez franchise into a planetary sensation.