Tag Archives: ZAG Games

ZAG Games signs deal for first official Miraculous Ladybug console game

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Following the debut of its first game for Roblox, ZAG Games, a division of independent animation studio ZAG, has signed with U.S. game publisher GameMill Entertainment and French game developer Magic Pockets to create the first official Miraculous – Tales of Ladybug & Cat Noir console game.

Based on the global hit TV series that airs in over 120 countries, the as-yet untitled action-adventure game will be available in stores and digitally in time for Christmas 2022.

“We’re looking to create a highly immersive experience featuring various gameplay elements while empowering players of any age to enjoy a new Miraculous Ladybug experience,” says Elinor Schops, ZAG’s VP, Gaming Experience. “The original game script will align closely with the television series, and we are confident that Magic Pockets and GameMill will bring their expertise, dedication, and passion to the game that will have fans the world over adding it to their holiday ‘22 gift lists.”

Most recently, the new Miraculous adventure quest role-play game for the Roblox platform – the first game based on a TV series to be developed on Roblox – launched on May 3, 2021, exceeding over 245 million plays to date. Miraculous RP: Quests of Ladybug & Cat Noir passed 100 million visits in the first seven weeks, with 88 per cent of players giving the game a “thumbs up.” The game exceeded one million daily active users in its first week of beta, with a rolling seven-day average of 1.2 million users, representing almost three per cent of Roblox platform’s global daily active user base.

ZAG is also in development on a Miraculous bubble shooter game with game developer and publisher CrazyLabs for the company’s second mobile game for the property, Miraculous Ladybug Puzzle RPG. Slated for a Q1 2022 debut, this new take on bubble shooter puzzle games combines RPG elements that feature challenging fighting levels designed for a new generation of players. In the game, users will form their own superhero team starring the show’s characters.

Season four of the Miraculous™: Tales of Ladybug & Cat Noir animated TV series started to roll out in over 120 countries during spring/summer 2021, and ZAG is currently in production on a US$100 million+ animated feature to premiere in 2022.  Miraculous is the winner of 19 awards, including the 2018 Teen Choice Award for Choice Animated Series.

 

 

 

Miraculous ‘shows all signs of a hit’ on Roblox as gameplay exceeds 100 million

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ZAG Games’ video game title, Miraculous RP: Quests of Ladybug and Cat Noir is showing ‘all signs of an international hit’ having surpassed 100 million visits in seven weeks, and 88 per cent player approval rating, and more than one million daily active users within its first week on the Roblox platform.

Released on May 4th this year, Miraculous RP: Quests of Ladybug and Cat Noir is a role play game based on the animated series Miraculous – Tales of Ladybug and Cat Noir, and the first game based on a TV series to be developed on the Roblox platform.

Already a global animation hit, the game appears to have translated its success to the gaming sphere. Within its first week of beta-testing, the game had secured a rolling seven-day average of 1.2 million users, representing almost three per cent of Roblox platform’s global daily active user base.

Due to the high number of plays within a short timeframe, Roblox’s indexes started including the game in the “Popular” category within 48 hours and the “Up and Coming” category within 72 hours. The game has since been the subject of a number of positive reviews from influencers and players across platforms such as YouTube, Instagram, Twitch, Discord, and TikTok.

“Fans of the famous Ladybug and Cat Noir characters were highly engaged during the development of the game’s play tests, providing feedback on ideas, design concepts and more,” said Elinor Schops, VP of ZAG Games and Interactive Experiences.

“When the fans discovered the beta release, they quickly started playing and we are thrilled that our first game on Roblox has been so widely and quickly embraced.”

In Miraculous RP: Quests of Ladybug & Cat Noir, players are transported to Miraculous Paris. There they can role play characters from the show, recreate their favorite moments, hang out with friends, explore the city, play mini-games, defeat villains, and even create their own Miraculous superhero.

“Never did we anticipate such viral success during our Beta testing mode. We are humbled by how the game has been received by the community on Roblox and how players are using their voices to promote it across many platforms,” said Anat Shperling, CEO of Toya, the female-led, Tel-Aviv based studio and partner or ZAG Games on the project.

“This resonance represents tremendous validation for Toya’s mission and approach to creating on the platform – with inclusivity and a commitment to developing strong and diverse characters that serve as role models for girls, boys, and young adults to play with.”

The launch of the Roblox game coincides with the debut of ZAG’s second big-budget animated movie, Miraculous World – Shanghai – Lady Dragon. Fans are also awaiting the launch of the theatrical feature, Ladybug & Cat Noir: Awakening(US$100M+ budget), which is planned for release worldwide in fall 2021 or first quarter of 2022.

Miraculous has grown its digital reach by 178 per cent over the course of the last year, and now attracts over 15 million subscribers across its nine official YouTube channels, currently available in eight languages. With a total 22 billion views, fans have collectively viewed more than 300 million hours of content.

ZAG Games extends CrazyLabs partnership for new Miraculous mobile game and appoints new creative director

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ZAG Games has extended its partnership with the game developer and publisher, Crazy Labs, to create a second mobile game for its hit Miraculous Ladybug and Cat Noir franchise.

The new Miraculous Ladybug Puzzle RPG will be the second project to move forward at ZAG Games since the division was established in October 2020, led by the industry expert Elinor Schops, who currently serves as vice president. The first project is an adventure quest game for the Roblox platform, scheduled for release this May.

Slated to coincide with the holiday 2021 premiere of the Miraculous theatrical movie this year, the Miraculous Ladybug Puzzle RPG is a new take on bubble shooter puzzle games, combining RPG elements that feature challenging fighting levels designed for a new generation of players.

The game will see users form their own superhero team starring the show’s characters as they face different villains in each level and fight them by solving bubble shooter puzzles. Aiming, shooting and popping bubbles will charge the heroes’ special skills and powers. Winning levels will allow the heroes to level up, evolve, and unlock new heroes.

“We are delighted that our first official game has been so widely embraced by our fans, and we’re happy to be partnering once again with CrazyLabs for our second official game,” said Julian Zag.

“Since Miraculous – Tales of Ladybug and Cat Noir launched across streaming platforms, we have seen extraordinary demand for Miraculous content, consumer products and games from older audiences. This new game is being designed and will be marketed to Gen Z as the primary audience, while also making sure that the gameplay and onboarding are accessible for everyone to enjoy.”

Schops added: “This older fan base is a group which has been giving Ladybug such love over the past few years. You’ll be amazed by the extent these teen fans go to show their appreciation to the brand and we felt they deserve a game that will be designed for them as a primary demo.”

The first Miraculous Ladybug & Cat Noir mobile game launched three years ago and is an all-ages casual runner, available in iOS, Google Play, Amazon, and Amazon Kids+.  According to App Annie, the game is ranked in the Top 10 globally on both Google Play and iOS for downloads versus other runner games.

“We’re excited to see the phenomenal success of the official mobile game Miraculous Ladybug & Cat Noir and are happy to extend our fruitful cooperation with ZAG Games,” said  Sagi Schliesser, CEO and founder of CrazyLabs.

“The new Miraculous Ladybug Puzzle RPG is the result of an ongoing relationship and a deep understanding of the beloved brand. We look forward to offering life-long fans of Marinette and Adrien a whole new gaming experience, tailored per their gaming preferences.”

Meanwhile, the news of the new mobile game coincides with the appointment of Eran Holzman as Creative Director at ZAG Games, who will be working closely with CrazyLabs on the development of the game.

Holzman joins ZAG from Matific where he served as Senior Game Designer and Producer developing games to make math learning enjoyable for children, overseeing all aspects of the game’s features, rules, story, mechanics and goals.  Prior, he was Product Manager and Game Designer at Jelly Button Games, where he was responsible for innovating and driving the implementation of features and functions to make games more fun, profitable and viral.

Previous roles include Game Producer and Project Manager at Scientific Games Interactive, and Senior Game Producer and Project Manager at TabTale (now CrazyLabs).

“Eran is passionate about creating memorable experiences through fun interactive and engaging products that enthusiasts of all ages can enjoy, and with his extensive expertise across game design and production, we are delighted that he is joining our ever-growing ZAG team,” said Schops.

ZAG Games and Toya launch first Miraculous game to Roblox platform

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ZAG Games, the games division of the independent animation studio ZAG, has partnered with the Israel-based start-up Toya to create its first game for the Roblox platform for the popular franchise, Miraculous – Tales of Ladybug & Cat Noir.

Scheduled for release this April, the new Miraculous Ladybug & Cat Noir adventure quest game will be the first to bring a TV series to the Roblox metaverse – an online experience in which fans interact in 3D simulated virtual environments.

Fans can expect to meet new characters, enter new environments, and engage with new villains, together with a wealth of surprises. ZAG and Toya are planning to engage with fans through an inclusive global game development process that integrates their feedback on ideas and concepts design work before the game is officially released to the public.

Elinor Schops, the ZAG’s newly installed VP of ZAG Games and Interactive Experiences, said: “Miraculous Ladybug is a relatable heroine who sets up a positive, strong and rocking persona – with the ability to transform, figuratively and literally, the world she is living in.

“We believe that the Metaverse that Roblox has built is the ideal place to launch a game that celebrates girl empowerment and exploration, and we want to hand over to these girls (and boys of course) the power to advise how to play the game.

“In every sense, we plan for the game to be led by the community in order to make this into a community game – this is where fans will meet, and role play, in the Miraculous universe.

“Our partner Toya, with its female-led agenda, helps to transform the gaming experience for girls around the world, and we couldn’t have hoped for a better match of agendas and ideas.”

Anat Shperling, CEO and co-founder of Toya, added: “Toya is proud to work with ZAG to develop Miraculous – Tales of Ladybug & Cat Noir’s first Roblox gaming experience.

“We are passionate about Roblox being a flexible and inclusive space that allows freedom of expression for adolescents’ inner worlds. We can’t wait to usher the beloved protagonists of the series, Ladybug and Cat Noir, into the Roblox realm, with an inspiring journey that invites global fans into a shared experience in the rich personal space of these admired characters.

“Core to Toya’s mission is developing inclusive gaming experiences that enable girls and boys to express themselves freely in a safe environment. We plan to design a journey that encourages players towards greater freedom of self-expression, and teaches them empowering skills for the outside world, such as time management, and decision-making.

“We couldn’t be more excited to bring this experience to life in partnership with the ZAG gaming team, and with the support of the tremendous global community of Miraculous™ fans and followers.”

ZAG’s first “official” global mobile game for Miraculous – Tales of Ladybug & Cat Noir was released in April 2018 and ranked as the number one game in 39 countries with 130 million downloads to date.

The launch of the Roblox game coincides with the debut of ZAG’s second big-budget animated movie, Miraculous World – Shanghai – Lady Dragon. The first of the two TV movies,  Miraculous World: New York: United Heroez, scored top ratings on its premiere in 2020.

Fans are also awaiting the launch of the theatrical feature, Ladybug & Cat Noir: Awakening(US$100M+ budget), which is planned for release worldwide in fall 2021 or at the beginning of 2022, alongside seasons four and five of the series, which are also currently in production.

Expanding the brand’s digital presence, Miraculous is now on TikTok, as well as Facebook, Twitter, Instagram, and Tumblr. During 2020, Miraculous grew its digital reach by 178 per cent. It currently attracts over 15 million subscribers across its nine official YouTube channels, available in eight languages.

ZAG Games and Toya launch first Miraculous game to Roblox platform

Posted on by

ZAG Games, the games division of the independent animation studio ZAG, has partnered with the Israel-based start-up Toya to create its first game for the Roblox platform for the popular franchise, Miraculous – Tales of Ladybug & Cat Noir.

Scheduled for release this April, the new Miraculous Ladybug & Cat Noir adventure quest game will be the first to bring a TV series to the Roblox metaverse – an online experience in which fans interact in 3D simulated virtual environments.

Fans can expect to meet new characters, enter new environments, and engage with new villains, together with a wealth of surprises. ZAG and Toya are planning to engage with fans through an inclusive global game development process that integrates their feedback on ideas and concepts design work before the game is officially released to the public.

Elinor Schops, the ZAG’s newly installed VP of ZAG Games and Interactive Experiences, said: “Miraculous Ladybug is a relatable heroine who sets up a positive, strong and rocking persona – with the ability to transform, figuratively and literally, the world she is living in.

“We believe that the Metaverse that Roblox has built is the ideal place to launch a game that celebrates girl empowerment and exploration, and we want to hand over to these girls (and boys of course) the power to advise how to play the game.

“In every sense, we plan for the game to be led by the community in order to make this into a community game – this is where fans will meet, and role play, in the Miraculous universe.

“Our partner Toya, with its female-led agenda, helps to transform the gaming experience for girls around the world, and we couldn’t have hoped for a better match of agendas and ideas.”

Anat Shperling, CEO and co-founder of Toya, added: “Toya is proud to work with ZAG to develop Miraculous – Tales of Ladybug & Cat Noir’s first Roblox gaming experience.

“We are passionate about Roblox being a flexible and inclusive space that allows freedom of expression for adolescents’ inner worlds. We can’t wait to usher the beloved protagonists of the series, Ladybug and Cat Noir, into the Roblox realm, with an inspiring journey that invites global fans into a shared experience in the rich personal space of these admired characters.

“Core to Toya’s mission is developing inclusive gaming experiences that enable girls and boys to express themselves freely in a safe environment. We plan to design a journey that encourages players towards greater freedom of self-expression, and teaches them empowering skills for the outside world, such as time management, and decision-making.

“We couldn’t be more excited to bring this experience to life in partnership with the ZAG gaming team, and with the support of the tremendous global community of Miraculous™ fans and followers.”

ZAG’s first “official” global mobile game for Miraculous – Tales of Ladybug & Cat Noir was released in April 2018 and ranked as the number one game in 39 countries with 130 million downloads to date.

The launch of the Roblox game coincides with the debut of ZAG’s second big-budget animated movie, Miraculous World – Shanghai – Lady Dragon. The first of the two TV movies,  Miraculous World: New York: United Heroez, scored top ratings on its premiere in 2020.

Fans are also awaiting the launch of the theatrical feature, Ladybug & Cat Noir: Awakening(US$100M+ budget), which is planned for release worldwide in fall 2021 or at the beginning of 2022, alongside seasons four and five of the series, which are also currently in production.

Expanding the brand’s digital presence, Miraculous is now on TikTok, as well as Facebook, Twitter, Instagram, and Tumblr. During 2020, Miraculous grew its digital reach by 178 per cent. It currently attracts over 15 million subscribers across its nine official YouTube channels, available in eight languages.