Tag Archives: Zara

Cuphead collection debuts at Zara

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King Features Syndicate, along with its local agent in Spain, Caravanserai, has announced that gaming phenomenon Cuphead is building on its successful international presence with a new clothing collection at ZARA, the Inditex Group’s popular apparel retailer.

Cuphead, Mugman and other fan favourite characters are jumping off the screen and onto the runway with new apparel for adults and kids. Available now at ZARA stores worldwide, the collection features t-shirts, sweatshirts and shorts with designs inspired by the highly celebrated game’s classic animation style.

“Cuphead continues to resonate with dedicated fans around the world and inspire pop-culture collaborations across all categories,” says Carla Silva, VP/GM, global head of licensing, King Features. “Working with ZARA is a true reflection of Cuphead’s popularity, and we are thrilled to partner with such a prominent brand to bring fresh and exciting fashion styles to fans worldwide.”

Cuphead is continuing to level up around the world with new publishing programmes in development for art books and graphic novels. Dark Horse and Norma Editorial are expanding the existing lineup of Cuphead books based on the original video game with “The Art of Cuphead” art book launching in Spain. The book will also hit shelves globally in markets across Europe and Asia such as France, Italy, Japan and more. Additionally, Cuphead graphic novels will launch in Spain, France, Italy, Israel, Japan and additional markets across Europe and Asia.

Studio MDHR’s Cuphead is celebrated by fans around the world for its arcade-action gameplay, highly original art design and award-winning soundtrack, featuring almost three hours of original jazz, early big band and ragtime music. A true cultural phenomenon, the game has sold millions of units worldwide and won over 20 major awards. In addition to a wide range of new product releases, this year, on 30June the Studio will launch Cuphead – The Delicious Last Course which will add an entire new island to the game, as well as introducing a new playable character, Ms. Chalice.

The game was also recently transformed into an animated series on Netflix. The first episodes of The Cuphead Show!, which debuted on February 18, made the Top 10 Kids list in 90+ countries. Due to its successful premiere, The Cuphead Show! is returning with a fresh set of episodes dropping this summer on August 19.

UCLA partners with ZARA for exclusive men’s and children’s collection

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UCLA Trademarks & Licensing, an enterprise of Associated Students UCLA, has announced the launch of a new fashion collection for men and kids that celebrates the iconic UCLA brand. The new range features fleece crews, hoodies and long-sleeve tees from the ZARA “JOIN LIFE” label, embellished with UCLA’s Bruins mascot. The collection can be found in ZARA stores globally and at zara.com.

“UCLA enjoys opportunities to collaborate with some of the world’s most well-known fashion and lifestyle brands, something we do selectively and with purpose,” says Cynthia Holmes, Director of UCLA Trademarks and Licensing. “There is significant demand for UCLA products, at home in Los Angeles and around the world, which is a testament to the university’s universal brand appeal, message of optimism and commitment to education and service to communities worldwide.

“This commitment also demands our attention to the impacts of production of UCLA-logoed products on the people who make them and the planet we live on. We are deeply engaged in these matters and the work that remains in front of us. Supporting the efforts and progress of others who are aligned with our goals is an important part of our journey of continuous improvement, so we’re delighted to have this UCLA collection featured on the ZARA JOIN LIFE label.”

“We are very proud to represent the UCLA brand and happy to see this collection from ZARA available world-wide to men and the children in their lives who aspire to live the UCLA dream,” says Malin Jähde Holm, Head of Softlines Licensing and Collaborations at Plus Licens AB, which represents the UCLA brand for licensing opportunities in the European market.

Men’s styles include full-cut sweatshirts with crewneck, long sleeves, ribbed trim and contrasting prints depicting the classic UCLA block arch and Bruins statue logos.

Kids’ styles include a crewneck sweatshirt as well as a long-sleeve tee-shirt and hoodie options featuring the UCLA mark together with the university’s seal or vintage Bruins character logo options.

For information on UCLA Trademarks & Licensing, and Associated Students UCLA, visit uclalifestyle.com

 

WildBrain CPLG secures a raft of European deals for the hit video game brand Tetris

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WildBrain CPLG has signed a raft of new European deals spanning apparel, back to school accessories, fast moving consumer goods, and homewares, for the world famous video game brand, Tetris.

The newest slate of deals kicks off with the fashion retailer, Zara, who has introduced a collection of ment’s t-shirts featuring vibrant designs inspired by the Tetris brand. The range is now available worldwide across its online retail platform and physical stores.

In Greece, Diakakis Imports SA is on board for a back-to-school range launching this autumn/winter 2021, spanning bags, pencil cases and stationery. Across Central and Eastern Europe, leading Polish distributor of textile products, Carbotex, has been signed for a Tetris-themed home textiles collection, which will see bedding, towels and pillows launch from this October, followed by an apparel range in 2022.

Displate will launch a unique range of hand-crafted metal posters featuring iconic Tetris gameplay images later this year.

Additionally, WildBrain CPLG’s Germany, Austria and Switzerland (GAS) team has inked deals with Natür Food Ventures GmbH that will see a range of Tetris-themed fruit gummies launch under Natür Food’s Powerbeärs brand this month; and with Spreadshirt for an upcoming print-on-demand t-shirt range.

Finally, Tendam is on board for a line of t-shirts and pyjamas, which will be available in multiple territories across Europe, Latin America, Asia and the Middle East starting in July.

Pau Pascual, VP Southern Europe and MD Iberia and MENA at WildBrain CPLG, said: “We continue to see significant licensing opportunities for gaming properties particularly with brands, such as Tetris, that bring a strong sense of nostalgia and resonate favourably with consumers.

“As we accelerate the Tetris brand’s consumer products footprint in key markets, it’s fantastic to welcome these new partners who have successfully utilised the brand’s iconic gameplay and imagery to develop fun, unique and creative product ranges.”

Maya Rogers, president and CEO of Tetris, said: “Never before has the Tetris brand offered such an amazing range of fun, modern lifestyle products for consumers across Europe and the Middle East.

“We are continuously impressed with WildBrain CPLG’s ongoing effort to grow the brand’s presence in these markets with unique merchandise collaborations that truly speak to the varied interests of fans. We look forward to seeing fan reaction as each product line hits stores.”

WildBrain CPLG represents the Tetris brand across Benelux; the Nordics; Central and Eastern Europe; Iberia; Turkey; Middle East and North Africa; Russia; and Germany, Austria and Switzerland.

WildBrain CPLG secures a raft of European deals for the hit video game brand Tetris

Posted on by

WildBrain CPLG has signed a raft of new European deals spanning apparel, back to school accessories, fast moving consumer goods, and homewares, for the world famous video game brand, Tetris.

The newest slate of deals kicks off with the fashion retailer, Zara, who has introduced a collection of ment’s t-shirts featuring vibrant designs inspired by the Tetris brand. The range is now available worldwide across its online retail platform and physical stores.

In Greece, Diakakis Imports SA is on board for a back-to-school range launching this autumn/winter 2021, spanning bags, pencil cases and stationery. Across Central and Eastern Europe, leading Polish distributor of textile products, Carbotex, has been signed for a Tetris-themed home textiles collection, which will see bedding, towels and pillows launch from this October, followed by an apparel range in 2022.

Displate will launch a unique range of hand-crafted metal posters featuring iconic Tetris gameplay images later this year.

Additionally, WildBrain CPLG’s Germany, Austria and Switzerland (GAS) team has inked deals with Natür Food Ventures GmbH that will see a range of Tetris-themed fruit gummies launch under Natür Food’s Powerbeärs brand this month; and with Spreadshirt for an upcoming print-on-demand t-shirt range.

Finally, Tendam is on board for a line of t-shirts and pyjamas, which will be available in multiple territories across Europe, Latin America, Asia and the Middle East starting in July.

Pau Pascual, VP Southern Europe and MD Iberia and MENA at WildBrain CPLG, said: “We continue to see significant licensing opportunities for gaming properties particularly with brands, such as Tetris, that bring a strong sense of nostalgia and resonate favourably with consumers.

“As we accelerate the Tetris brand’s consumer products footprint in key markets, it’s fantastic to welcome these new partners who have successfully utilised the brand’s iconic gameplay and imagery to develop fun, unique and creative product ranges.”

Maya Rogers, president and CEO of Tetris, said: “Never before has the Tetris brand offered such an amazing range of fun, modern lifestyle products for consumers across Europe and the Middle East.

“We are continuously impressed with WildBrain CPLG’s ongoing effort to grow the brand’s presence in these markets with unique merchandise collaborations that truly speak to the varied interests of fans. We look forward to seeing fan reaction as each product line hits stores.”

WildBrain CPLG represents the Tetris brand across Benelux; the Nordics; Central and Eastern Europe; Iberia; Turkey; Middle East and North Africa; Russia; and Germany, Austria and Switzerland.

Mattel partners with fashion company Zara to launch Barbie clothing collection

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Mattel’s iconic fashion doll brand, Barbie has launched a new clothing collection with the international fashion company, Zara in a deal that marks the first time the two brands gave come together on a bespoke collaboration.

The consumer products partnership will roll out globally online and in-store and includes an eight piece female activewear collection, including hoodies, jogging trousers, long sleeve tops, t-shirts, shorts, and swimwear.

The clothing selected by the Zara fashion team for Barbie to wear showcases new creative images that are printed on two different tees that make up a part of the bigger collection all available to purchase online and in-store globally.

Additionally, a limited-edition of Barbie dolls will be sold on Zara online. The collection features two dolls, each wearing statement activewear stamped with “Zara Barbie 1959.” The Zara Barbie doll wears a cozy oversized-hoodie paired with joggers.

The doll is fully articulated and includes a doll stand and will retail at €34.95 (£29.99) with all proceeds going to Spanish charity Entreculturas.

Lisa Weger, head of consumer products Europe, said: “Barbie’s newest collaboration with Zara, reflects the latest spring trends in great style, perfectly tied with the power of the Barbie brand. We’re excited to see it come together in a strong and accessible collection that will attract Barbie and Zara fans around the world.

“The new collection will anniversary a Barbie line launched in summer 2020 that included a range of colourful printed t-shirts and bodysuits that leaned on the heritage of Barbie and its logo aesthetic. These products were exceptionally well received with its customers and fans of Barbie, and this new partnership aims to build on this success.”

Iconix Brand Group celebrates 50 years of Starter with Zara spring/summer capsule collection

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Celebrating the 50th anniversary of the athletic brand, Starter, the Iconix Brand Group has scored a new partnership with the global high street brand, Zara to develop and sell a capsule collection for spring/summer 2021.

Established in 1971, the Starter brand quickly became an innovator in global sports brands by connecting fans with their favourite teams and players, and pioneering the fusion of sports clothing with popular culture by partnering with major professional sports leagues, colleges, Olympic sports, and individual athletes.

What began with the now iconic star logo and the idea that ‘Every athlete dreams of being a starting player,’ the brand went on to become a leading part of sports fans’ lives. Starter quickly expanded beyond sport, drawing influence from music and pop culture, too, with key moments including Joe Torre of the New York Mets stepping onto the field wearing the first authentic Starter satin jacket.

Daisy Laramy-Binks, managing director of Iconix Europe, said: “I am delighted to see the iconic global Starter brand and the powerhouse that is Zara come together for this exciting partnership which will provide the Zara customer with a fashion-forward take on American heritage sportswear at its best.”

The multi-category collection for spring/summer 2021 to mark the 50th celebration will include pieces such as women’s T-shirts, a vest dress, crop top, shorts, joggers, reversible bucket hat, and a bodysuit. The color story will encapsulate Spring Summer hues of pink, white and the Starter brand’s signature blue, to give a contemporary sports-inspired look.

Zara has become a key fast fashion High Street retailer, with the parent company Inditex selling in 202 markets through its online platform or its over 7,000 stores in 96 markets, Zara has the highest store count of 2,118 across all of the Inditex brands.

Nurturing a highly intimate relationship with its customers, Zara’s designers respond instinctively to their changing needs, reacting to the latest trends and constant feedback received across its Woman, Man and Kids’ collections, to deliver new ideas in the right place and at the right moment.

The collection is now available on Zara.com and in select stores Internationally (where permissible due to the lockdown restrictions).

Argentinian character brand Mafalda lands Zara, Pull & Bear in latest global apparel and fashion deal

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The Argentinian character brand, Mafalda, has struck up a series of licensed fashion partnerships with some of the biggest names in the global industry, including Zara, Zara Kids, Pull & Bear, and Women’s Secret.

Brokered by the brand’s global licensing agency, El Ocho Licencias y Promociones, Mafalda has also secured partnerships with key retailers in Europe, including Carrefour, Alcampo, and El Corte Ingles which have each launched DTR collection for 2020 and 2021.

First published in 1964 in Primera Plana Newspapaer in Buenos Aires by Joaquin Salvador Lavado Tejon, Mafalda has grown an audience over the past 56 years that has, within the last two decades, seen books translated into 20 languages and sold in over 50 countries. To date, more than 1.5 million books have sold across the globe.

Mafalda is recognised as one of the leading classic licensed brands in Iberia and in all of Europe and Mafalda’s shirts and sweaters are among the best sellers for Pull & Bear as of March 2021.

“Mafalda is the little who hates soup and worries excessively about everything that happens in the world, always with the hope that one day, everything will be fixed and world peace will be achieved,” read a statement from El Ocho. “The [recent sales] results prove that Mafalda is completely timeless, as the philosophy of the main characters is still relevant in the crazy world we live on.”

El Ocho’s strategy for licensing the character brand is to preserve the work of its creator, Tejon, while developing partnerships across product categories including gifting, back to school, plush, footwear, apparel, and more.