Talisman named UK agent for Anorak

Talisman Licensing has been appointed the brand extension specialist for the outdoor lifestyle and homeware brand, Anarok.

Famous for its Kissing Animal designs, Anorak is inspired by childhood memories of camping trips taken by its founder Laurie Robertson.

The values of the childhood memories remain integral to the Anorak brand and its product mix that features designs of hedgehogs, badgers, border collies and more across its range of products.

Talisman will now work closely with Anorak to extend the brand and develop a collection of products to work alongside the existing range.

Matt Powell-Perry, director of Anorak, said: “We are delighted to be working with Talisman Licensing. Anorak is a brand with a firm focus on design and quality, and it was very important for us to partner with a licensing agent with like-minded principals.

“Talisman demonstrates quality, attention to detail and brand-relevance throughout its work and we are thrilled to be partnering with such a forward-thinking agency.”

Julian Day, managing director of Talisman Licensing, added: “Anorak’s iconic designs have a universal appeal and significant untapped potential.

“We are really excited to be working with the team at Anorak to help extend the brand into new and exciting product areas.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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