Talking Tom and Friends is heading to brick and mortar stores in China, Korea and Japan for the first time with a swathe of new licensing partnerships.
New deals will see the Outfit 7’s brand span categories including food and beverage, publishing and back to school as it builds its fan base across the Asian markets.
In a new partnership with Zhongshan Greatyour Foods Co. Outfit 7 will launch a new range of branded candy, packaged in Talking tom and Friends toys across South Korea.
Meanwhile, Yearim-I Co has signed a publishing distribution deal with the firm for Talking Tom and Friends storybooks and stickerbooks, while a deal with MJ Fashion will see branded bags and umbrellas launch in the region.
Late 2015 will see YBM Japan bring a variety of branded accessories to its English language camps in Osaka, Japan, encouraging kids to engage with the brand while learning English.
DZS Slovenia will deliver a host of back to school products in CES Europe, including notebooks, pens and bags and more, while Deyarco Furniture Factory is on board to deliver homeware items including bed linen and towles to the Middle East and North Africa.
“We are delighted that millions of fans in Japan, China and Korea can for the first time extend their love and appreciation for Talking Tom and Friends through an assortment of merchandise,” said Samo Login, co-founder and chief executive officer, Outfit 7 Limited.
“As the Talking Tom and Friends universe continues to expand with the launch of new animated series, upcoming apps and a feature film, we remain true to our mission, to have fun. These new lines certainly expand on that goal.”