Carte Blanche Group is pushing its Tatty Teddy & My Blue Nose Friends brand with Box of OMG.
Described as a ‘free Birchbox for kids’, each Box of OMG contains a mix of different products ranging from music to movies, apps, make-up, magazines, books, tickets, games and more.
Box of OMG launched earlier this year and targets girls. There’s also the more boy-oriented Box of Awesome.
The boxes were delivered to 1,500 girls across the UK, each containing a small plush My Blue Nose Friends character.
The product was ranked as the ‘number one favourite item’ in the box by a selection of girls via a Facebook survey.
“We are thrilled that girls have embraced the brand in such a positive way,” said Catherine Lawrence, Carte Blanche Brand Manager.
“Not only have they ranked My Blue Nose Friends as their favourite item in the Box of OMG, but when posting their responses on social media, one hundred per cent of the videos posted feature My Blue Nose Friends, with girls really engaging and interacting with the characters."
The Box of OMG activity coincides with the launch of Carte Blanche’s Blue Nose Friends – Tatty Puppy app.
For more information visit tattyteddytoys.com.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.