Tatty Teddy and My Blue Nose Friends is partnering once again with the UK online swapping and trading community, Swapit.
Starting this week, the campaign will include branded adverts on Swapit and partner sites such as Pop and Pop Girl as well as a Swapit TV takeover, allowing kids to watch the Tatty Teddy webisodes in a branded area.
Following a successful campaign in Easter, the autumn initiative will also feature a range of games for kids including Beat the Clock and Spot the Difference.
Furthermore, a Design and Share competition will encourage kids to design their own Blue Nose Friends characters and share them in a dedicated gallery with Swapits and prizes being offered to the best creations.
The campaign will run for six weeks an throughout the half term holiday period, reaching an estimated 800,000 users.
Catherine Lawrence, Carte Blanche manager of Tatty Teddy and My Blue Nose Friends brand, said: "This is our second venture with Swapit.
"The first campaign which ran in the spring gave us brand awareness stats of 93 per cent among Swapit users within our target market, and record breaking bid numbers in the Tatty Teddy ‘fan frenzy’ auction.
"This latest campaign features more fun and interactive elements, taking advantage of additional branded digital content and we feel confident it will be as successful – if not more successful – as the previous campaign."