Tatty Teddy and My Blue Nose Friends have teamed up with leading children’s online brand, Bin Weevils, hosting their own virtual land on the double BAFTA winning website.
During the month-long sponsorship campaign, Bin Weevils users will be able to play exclusive Blue Nose games, enter competitions and buy virtual accessories for their ‘nests’.
The site that sees over two million unique visitors a month will also premiere new animated webisodes introducing a host of Tatty Teddy and My Blue Nose Friends characters with accompanied by a musical soundtrack.
The new partnership is part of a heavyweight marketing strategy for 2013, which also includes sponsorship on kids TV channel, POP.
Ruth Leonard, director of marketing at CBG, said: "Bin Weevils is the latest online phenomenon, and we are very excited that Tatty Teddy and My Blue Nose Friends will be part of this children’s community during the summer holidays.
"The webisodes have been great fun to work on, and we think they reflect the warmth, energy and sheer dynamism of this fantastic kids’ brand."