Team GB has landed a new partnership with the greetings card and gifting platform, Moonpig in a deal that will witness the launch of multiple new product lines, including cards, e-cards, mugs and t-shirts featuring designs focused on Mother’s Day, Father’s Day, and birthdays.
The range has been developed to celebrate special moments and lands on the platform with just over four months to go until the Tokyo Olympics taking place this year. Brokered by The Point.1888, the deal will enable fans to celebrate this year’s olympic event with Team GB and Moonpig.
The partnership marks Team GB’s first venture into the greetings category with exclusive products that will allow fans to show their support for the country’s athletes in new ways. The Moonpig deal also now takes the total number of licensing partners for Team GB up to 31 as it continues to expand its licensing programme into new categories and retail channels.
The intention is to drive awareness of, and support for the team in the run-up to the Tokyo 2020 Olympic Games in 2021 and generate income to reinvest into the continued success of Team GB.
Meanwhile, since its launch some 20 years ago, Moonpig is on a mission to reinvent the gifting experience and become the gifting companion for all of its customers.
Olivia Wiggett, senior commercial executive at The Point.1888, said: “With the Tokyo Olympic Games being delayed by 12 months as a result of the Covid-19 pandemic, we made sure to put this extra time to the best possible use. We’ve been able to reach out to more potential licensees and really take extra care in immersing them in the brand to be sure the products developed and the marketing plans associated with them could reach their full potential.
“Moonpig was a no brainer for Team GB. They’ve done an amazing job on other sports properties and its wider licensing programmes. Their credibility and reach make them a perfect licensee.”
Paul Ellis, head of licensing at Team GB, said: “I’ve been so proud of the team and our licensees for their continued dedication and hard work and am thrilled that we’ve secured such a strong relationship with Moonpig in time for the Tokyo Games.”
The new Team GB products are now available on Moonpig’s website.