Fans can rally behind Britain's winter athletes.

Team GB shop opens its doors online ahead of Winter Olympics

With the Olympic Winter Games in Sochi just 18 days away, the British Olympic Association has launched the Team GB online shop in partnership with Ulster Weavers.

From today (January 20th) fans can wrap up and rally behind Britain’s winter athletes taking to the snow and ice in Sochi with a compact range of bespoke Team GB products, including the official Team GB Winter Hat that will be worn by athletes at the Opening Ceremony on the February 7th.

This is the first time that Team GB supporters will have the opportunity to purchase an item worn by British athletes at an Olympic Opening Ceremony of a Winter and indeed Summer Games.

"We are very excited to launch our online shop and to offer fans this opportunity to feel part of Team GB in a very unique way. I’m sure the Team GB Winter Hat will help fans keep cosy in this winter weather," commented the British Olympic Association’s Chief Executive Bill Sweeney.

“Having an online destination, which will be accessed through the Team GB website, was the natural way to engage with Team GB’s social media fans and followers in the lead up to Sochi.

“We have worked closely with our exclusive licensing agency, IMG, and some key licensees, to deliver a core range of gifts and consumer products that will be promoted through a wave of social media initiatives in the coming weeks."

Commenting on the launch of the site, Simon Gresswell, VP, Europe, licensing at IMG said: "We’re very pleased to help launch the Team GB shop, to capitalise on the passionate support which is still so evident from London 2012. This is another building block for brand Team GB, as all fans look forward with hope and excitement to Sochi, and with aspiration and expectation to Rio in 2016."

The shop can be found via

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