NYC & Company has teamed with Nickelodeon to make the Teenage Mutant Ninja Turtles the newest Official NYC Family Ambassadors.
The yearlong campaign aims to highlight New York City as a family-friendly destination.
In 2015 New York City welcomed an estimated 17.5 million family visitors and family travel to NYC is expected to continue to grow in 2016 to reach approximately 17.7 million family visitors.
“We’re excited to enlist the help of the Teenage Mutant Ninja Turtles, four dynamic and adventurous New Yorkers, to welcome family travelers to NYC,” said Fred Dixon, president and CEO of NYC & Company.
“Known by visitors from around the world, the Teenage Mutant Ninja Turtles are the perfect guides to help families discover the vibrancy and excitement throughout the five boroughs.”
Pam Kaufman, chief marketing officer and president of consumer products, Nickelodeon: “As native New Yorkers, the Teenage Mutant Ninja Turtles are the perfect choice to encourage visitors from around the globe to find their own adventures in the city that never sleeps.
“We are proud to continue our longstanding partnership with NYC & Company, which leverages our beloved characters to showcase the best of what New York City has to offer for kids and families.”
The Official NYC Family Ambassador campaign will be promoted through out-of-home media in the five boroughs, Boston, Chicago, and 23 shopping malls in America, social media engagement using the hashtag #nycgofamily, TV commercials running in NYC taxicabs; and additional activations throughout the year.
The Teenage Mutant Nina Turtles are the eighth Family Ambassador after Dora and Friends in 2015, Curious George in 2014, Where’s Waldo? in 2013, The Muppets in 2012, The Smurfs in 2011, Dora the Explorer in 2010 and Sesame Street in 2009.