The 2020 B&LLAs are open for entry now

The 2020 Brand and Lifestyle Licensing Awards are now open for entry.

Companies wishing to pit their brand licensed merchandise, IP management and retail execution against the crème de la crème of the ever evolving brand and lifestyle licensing industry, are invited to submit entries and nominations now.

All those wishing to nominate can do so here: by Friday February 28th, 2020.

The 2020 awards, hosted by Max Publishing, once again welcome Brand Licensing Europe as the headline sponsor, and trade organisation Licensing International will also be supporting the programme.

Anna Knight, vp of licensing, Informa Markets said: “BLE is honoured to once again support the B&LLAs. Brands and lifestyle licensing is a really exciting space to be in right now – it’s growing, maturing and bursting with creativity.

“Brands are embracing the potential of collabs with retailers and each other to give consumers exciting new products they love from brands they really connect with. The results speak for themselves, and that’s why the B&LLAs shortlist gets stronger by the year.”

Kelvyn Gardner, UK managing director of Licensing International, added: “As consumer products licensing grows to encompass ever-wider branches of IP, so does the realm of brands increasingly attract the keen interest of retailers, licensees, promotional partners and even so to speak, ‘each other’ in the various forms of collaborations and cross-promotions between brands.

“Licensing International fully embraces the brands business, and the B&LLAs reflects excellence in this new and profitable business focus. Accordingly we are proud to be closely associated with this fine industry event.”

The winners of the Brand & Lifestyle Licensing Awards 2020 will be unveiled at an afternoon event held in the luxurious Grand Ballroom of the Hilton Park Lane, London on Wednesday April 29, 2020, which will be attended by over 425 retailers, licensees, brand owners and licensing representatives.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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