Book brand to expand range beyond removable wall decals and coasters.

The Alphabet City to boost product offering across apparel, crafting and toys

Book brand The Alphabet City is looking to boost its licensed offering following the successful launch of its first two products.

The company creates products based on vintage urban typography sourced from New York City and the firm reported an ‘overwhelming response’ from consumers to its first line of removable wall decals and coasters.

The brand started with the publication of two best-selling books by artist and founder Joanne Dugan, ABC NYC: A Book About Seeing New York City and 123 NYC: A Counting Book of New York City.

The Alphabet City is now looking for partners across all categories including apparel, accessories, crafting, gift, novelty items, home décor, infant, publishing, stationery and and toys & games.

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