The Beano Annual 2015 has been named as the number one annual in the UK in 2014, as well as one of the best-selling children’s Christmas books of last year.
Following a spectacular thirteen week takeover event at London’s St Pancras International and an extensive marketing campaign in the lead up to Christmas, DC Thomson Consumer Products confirmed that the latest Beano Annual secured the top spot.
The Beano Annual has secured the number one spot for 13 out of the last 21 years.
The Beano Annual 2015 sold over £1 million in retail sales value in the run up to Christmas, selling over 50 per cent more than the number two spot by sales value and beating its rivals such as LEGO, Peppa Pig, Doctor Who and One Direction to the number one position.
DC Thomson’s The Dandy Annual reached the No.9 spot at Christmas, an 18 per cent increase from last year in sales volume.
“Each year, we strive to make each one of our annuals rich in content and with more pages than any other on the market," said Tim Collins, head of brands, DC Thomson.
"The purchase of a Beano Annual is a classic British tradition that has been shared amongst families for many generations, so it’s vital that we continue to meet the expectations of our loyal fans and a real privilege to have that effort recognised this way.
"We fought off some tough competition this year and with the support of our experiential marketing campaign at St Pancras International, we’re thrilled that The Beano Annual 2015 was a massive success.”