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The B&LLAs 2019 finalists revealed

The finalists in the product, property and retail categories for the Brand & Lifestyle Licensing Awards 2019 have now been confirmed.

The B&LLAs shine the light on all aspects of brand licensing, giving a platform for non-entertainment properties to be celebrated. These include lifestyle brands, as well as corporate, food and drink, heritage, fashion and talent.

“Now in its fourth year, the B&LLAs continues to go from strength to strength,” said Ian Hyder, joint MD of Max Publishing, the team behind the B&LLAs.

“The quality of entries across all the categories has once again been outstanding and really showcases just how much the brand licensing sector has flourished over the past year.

“We look forward to welcoming our nominees to The Dorchester on April 25 and wish them all the best of luck.”

The B&LLAs 2019 finalists are:


Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

Joules Umbrella Collection from Fulton Umbrellas

National Geographic Travel Collection from JJ&C

Royal Air Force (RAF) Centenary Limited Edition Timepiece from Breitling

Sanderson x Radley 20th Anniversary Collection from Radley

Sara Miller London Watch Collection from Peers Hardy

Smiley Chubby Face Fashion Accessories from Anya Hindmarsh

TfL x Adidas Trainers Collection from Adidas

Best Brand Licensed Health & Beauty Product or Range

Crayola Beauty Cosmetic Collection for ASOS

F2 Freestylers Range for Boots from SLG

Hawaiian Tropic Neon Collection Body Mists from Designer Parfums

Morris & Co Refined Gentlemen Range from Heathcote & Ivory

NASA Beauty Gifting Collection from H&A

Reese’s Scented Cosmetic Bag from Amber House

Sara Miller London Bath and Body Range from Heathcote & Ivory

Best Brand Licensed Adult Apparel Product or Range

Coca-Cola Collection from Desigual

Coca-Cola Men’s Collection from Primark

Morris & Co Collection from H&M

The National Gallery Collection from White Stuff

Royal Ascot Collection from Karen Millen

Royal Observatory Greenwich Collection from Oasis

V&A Collection from Coco de Mer

Van Gogh Museum Footwear from Vans

Best Brand Licensed Gifting Product or Range

Emma Bridgewater Flasks from Chilly’s Bottles

The Happy News Range from Blueprint Collections

Joules Stationery and Gifting Collection from Portico Designs

Keith Haring Collection from Moleskine

Nando’s Gift Range from Kimm & Miller

The National Gallery Delicious Art Range for Boots from IG Design Group

Pringles Stationery Range from Maped Helix

Sara Miller London Christmas Collection from Portmeirion

Best Brand Licensed Food or Beverage Product or Range

Baileys Freakshake Cake from Finsbury Food Group

Eden Project Compostable Nespresso Compatible Coffee Capsules from Fresh Coffee Shop

Guinness Cheddar from Windyridge Cheese

Robinsons Fruit & Barley Ice Lollies from Brand of Brothers

Skittles Rainbow Party Cake from Finsbury Food Group

TGI Fridays Pre-Mixed Cocktail Range from Manchester Drinks

V&A Luxury Food and Drink Collection for John Lewis from Fells

Best Brand Licensed Homewares Product or Range

ELLE Decoration Bathrooms from Bathstore

FatFace Soft Furnishings from Ashley Wilde Group

I Like Birds Homewares Range from My Gifts Trade

Oasis Fabrics and Wallpaper Collection from Clarke & Clarke

Nadiya Hussain Make Life Colourful Range from BlissHome

V&A Furniture Collection from Sofa Workshop

Yvonne Ellen Tabletop Collection from Fifty One Percent

Best Brand Licensed Children’s Product or Range

Billie by Billie Faiers Baby Clothing Range from George@Asda

Discovery Outdoor Exploration Toys from Trends UK

Joie Jr Litetrax Pushchair and Chrome 3-in1 Pram from HTI

The National Gallery Children’s Book Range from Hachette Children’s Books

National Geographic Kids STEM Line from Bandai

Nick Jr. Ready Steady Dough for The Entertainer from Addo Play

NHM Children’s Apparel Collection from FatFace

Best Brand Licensed Consumer Hard Goods Products or Range

Cosmo Beauty Electricals from MPL Home

Discovery Adventures Outdoor Living Collection from The Range

Emma Bridgewater Mobile Accessories from VQ

Joules Monty Radios from VQ

Love Hearts String Lights from Fizz Creations

RHS Wild Bird Feed Range from Agros Trading

Silentnight Turbo Fan from Benross

The Inspired Innovation Brand Licensed Product or Range

Celessence Technologies Fragranced Pillow Range for Aldi from John Cotton

Country Living Hotels from Coast & Coast

Eden Project Compostable Nespresso Compatible Coffee Capsules from Fresh Coffee Shop

Oasis Fabric Conditioner from Robert McBride

The National Gallery Luxury Flowers Collection from Prestige Flowers

Marmite Sprouts from Iceland Foods

Mumsnet Mattresses from Dreams


Best High Street Fashion Retailer Brand Licensed Execution







Best Department Store Or Mixed Retailer Brand Licensed Execution



Home Bargains
John Lewis & Partners


Best Supermarket Brand Licensed Execution



Best Specialist Retailer Brand Licensed Execution




Sofa Workshop




Best Licensed Heritage Or Institution Brand 2019
The British Museum

Historic Royal Palaces

Morris & Co
The National Gallery

Natural History Museum (NHM)
Royal Horticultural Society (RHS)
Victoria and Albert Museum (V&A)

Best Licensed Lifestyle Brand 2019
Country Living



I Like Birds
Laura Ashley

National Geographic

Smiley World

Best Licensed Non-Food Brand 2019



Fairy Non-Bio




Best Licensed Food or Beverage Brand 2019





Slush Puppie

TGI Fridays

Best Licensed Fashion or Talent Brand 2019
Emma Bridgewater

Frida Kahlo

Matthew Williamson

Nadiya Hussain
Sara Miller London

Yvonne Ellen

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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