Fitness guru and social media phenomenon, Joe Wicks AKA The Body Coach has confirmed he is working on a new line of branded fitness clothing.
The Lean in 15 star took to social media last night to field questions from fans, among which he was asked if he would be putting his brand on a fitness apparel collection in the near future.
Wicks responded with the affirmative, stating that “yes, I am working on my fitness apparel at the moment. Just want to make sure the design is right but also high quality.”
The new range of clothing will supplement the already popular Joe Wicks cookware range, a line launched earlier this year and the result of a deal brokered by the Joe Wicks brand’s licensing agency Global Merchandising Services.
The cookware line was unveiled at this year’s Spring Fair at Birmingham’s NEC. Global Merchandising Services has not yet confirmed who the Joe Wicks apparel partner is, but is expected to release details soon.