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The Body Coach Joe Wicks teams with Meyer for licensed kitchen tools

Meyer Group has detailed a new partnership with the UK food and health influencer, Joe Wicks.

Together with the Lean in 15 mastermind, Meyer has developed a wide range of unique products for the kitchen environment. The assortment has been designed with Joe, using his extensive knowledge to develop the tools needed to create healthy, quick and easy meals.

Meyer Group was founded in the UK in the early 1980s and has built its reputation on offering innovative cookware.

Joe Wicks aka The Body Coach is the UK’s first Instagram superstar, author of the second best-selling cook book of all time, has a number one fitness DVD and his own TV series on Channel 4.

 Jens Drinkwater, licensing manager at Global Merchandising Services, the worldwide licensing agent for Joe Wicks, said: “We are extremely excited to announce this partnership which will be a key part in the development of Joe’s extensive licensing programme.

“Meyer is a world leader in cookware and the perfect partner for Joe to work together on his exciting kitchenware collection.”

Joe Wicks’ kitchenware ranges will be available from August 2018.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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