The Brand & Lifestyle Licensing Awards winners have been revealed

Adrian Chiles was the host of this year’s Brand & Lifestyle Licensing Awards, an event held at London’s Hilton Park Lane Hotel and welcoming over 400 licensors, licensees, agents and retailers from across the licensing industry.

Chiles lead the ceremony – now in its fourth year – handing out accolades across categories spanning product, property and retail winners, as well as naming the 2019 Brand Licensing Ambassador.

The evening was kickstarted with a pre-lunch opening address from Giles Andrea, creator of Purple Ronnie and The Interesting Thoughts of Edward Monkton, and co-creator of Happy Jackson, who shared his story of building brands.

Brand Licensing Europe 2019 came on board as headline sponsor, while LIMA offered the event its own support.

The winners of the B&LLAs 2019 are:

Product Award Categories

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range
TfL x adidas Trainers Collection from adidas

Best Brand Licensed Health & Beauty Product or Range
Crayola Beauty Collection for ASOS from Crea Cosmetics

Best Brand Licensed Adult Apparel Product or Range
V&A Collection from Coco de Mer

Best Brand Licensed Gifting Product or Range
Joules Stationery and Gifting Collection from Portico Designs

Best Brand Licensed Food or Beverage Product or Range
Baileys Freakshake Cake from Finsbury Food Group

Best Brand Licensed Homewares Product or Range
Nadiya Hussain Make Life Colourful Range from BlissHome

Best Brand Licensed Children’s Product or Range
NHM Children’s Apparel Collection from FatFace

Best Brand Licensed Consumer Hard Goods Products or Range
Cosmo Beauty Electricals from MPL Home

The Inspired Innovation Brand Licensed Product or Range
Country Living Hotels from Coast & Coast

Retail Award Categories

Best High Street Fashion Retailer Brand Licensed Execution
Oasis

Best Department Store Or Mixed Retailer Brand Licensed Execution
John Lewis & Partners

Best Supermarket Brand Licensed Execution
Tesco

Best Specialist Retailer Brand Licensed Execution
Boots

Property Award Categories

Best Licensed Heritage Or Institution Brand 2019
Morris & Co

Best Licensed Lifestyle Brand 2019
National Geographic

Best Licensed Non-Food Brand 2019
Energizer Holdings

Best Licensed Food or Beverage Brand 2019
Coca-Cola

Best Licensed Fashion or Talent Brand 2019
Joules

Brand Licensed Ambassador Of The Year
Lauren Sizeland (V&A)