The England Lionesses make history as University Games unveils first all female Subbuteo line-up

University Games is making history with the launch of the first all-female Subbuteo line-up to mass market, thanks to a new partnership with the England Lionesses.

The highly anticipated Official England Lionesses Subbuteo Main Game will be available from this May, with each of the detailed Lionesses Subbuteo players sporting the England kit. The line-up will also feature players of differing ethnicity.

The set will feature the 11 player Lionesses Team, an 11 player Red and White team, along with the Subbuteo pitch and goal sets.

The England Lionesses have been an inspiration to young players over the past few years and their success at the 2019 FIFA Women’s World Cup has helped a growth in participation across all levels.

Mark Jones, sales director at University Games, believes the new Lionesses Set will make big steps to continue to bridge the gap between the younger generation and the current Subbuteo enthusiasts.

“We are all ever hopeful for a football-themed summer with the Euros currently planned to kick off this June, and with the Women’s European Championships now scheduled for summer 2022, the new England Lionesses Main Game is certain to be a very welcome and timely addition to the range,” he said.

“Subbuteo was a best seller for 2020 and a top Christmas Toy following a successful re-launch and a heavy-weight multi-media campaign, which will continue throughout 2021 and feature the new addition to the range.”

The new Lionesses Main Game will join a comprehensive Subbuteo range that includes the Subbuteo Main Game, Official England Main Game as well as the new Virtual Assistant Referee (VAR) Set and enhanced Fences Set accessories that launched earlier this year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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