The Extreme Sports Company has signed a deal with fashion brands Lucky Seven and Eat Ski Drink Sleep (ESDS).
The collaboration with Lucky Seven is for the brand’s range of headwear and the partnership will see Lucky Seven create Extreme branded trucker caps.
The caps will be on sale in a branded area of the Lucky Seven Caps website from the end of July.
“It’s with great excitement that Lucky Seven Caps have collaborated with Extreme to make an exclusive range of embroidered patches with which to customise our caps,” said Jay Jay Burridge founder of Lucky Seven.
“The assets that they’ve created to work with are amazing and on point with the youth lifestyle.”
The other deal with ESDS will result in a range of limited edition t-shirts sold exclusively from the ESDS website followed by a winter range of hoodies and long sleeve t-shirts.
“We are extremely excited to be working with Lucky Seven and ESDS; both incredibly inspiring and creative brands that fit perfectly with our youth audience,” said Al Gosling, Extreme Sports Company CEO.
“These carefully chosen Extreme apparel and accessories partners enable consumers who live or aspire to the Extreme lifestyle to ‘wear’ the world of Extreme.”
These partnerships form the latest in a line of new deals for The Extreme Sports Company. The firm already joined with Appurity for an Extreme Sports App for BlackBerrys and with Vimto for a drinks range.
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