The Hairy Bikers cook up new kitchenware ecommerce platform with Visualsoft

The Hairy Bikers brand is cooking up new plans for the ecommerce space through a partnership between Eurosonic Group – a UK-based specialist in homeware and kitchenware – and the ecommerce experts, Visualsoft. The partnership will see the launch of a new Hairy Bikers World ecommerce platform.

Under the partnership, Visualsoft will develop the Hairy Bikers Kitchenware ecommerce website, which will be the source of all official Hairy Bikers Kitchenware merchandise. Experienced chefs and fans alike will be able to purchase a variety of cookbooks, pots and pans, stoneware, and other kitchenware.

Eurosonic Group’s partnership with Visualsoft will allow the brand to tap into the ecommerce agency’s more than 20 years of industry expertise to allow the business to evolve, expand and trade in areas beyond its current reach.

The Hairy Biker’s Kitchenware website will receive Professional Optimum level support, along with multi-channel marketing support including Paid Search, Email Marketing and Social Media, along with hosting and maintenance.

Oliver Homshaw, ecommerce manager at Eurosonic Group, stated: “Visualsoft’s experience and track record in ecommerce was exactly what we were looking for. Along with this, their intuitive platform and the ability to access their team of experts in all fields of ecommerce made this a no brainer for us.

“We’re incredibly excited to be partnering with Visualsoft for the Hairy Bikers Kitchenware site. Their team really understood our vision for the site and they have been hugely supportive during the launch. We see Visualsoft as a long term partner for us and look forward to working with them for the years to come.”

The website will also be adorned with features to help the brand achieve their growth objectives. Capabilities such as autocomplete and voice search will enhance user experience on the website, and features such as visual merchandising, product upselling and add to wishlist will help the brand increase conversion rates, encourage sales and increase eCommerce revenue.

On the launch of the website, Hairy Biker, Dave Myers, said: “We are so excited about the launch of our Kitchenware website. It is a culmination of several years of work to create a one stop shop for our kitchenware. The colours on our stoneware we love – and the practicality of our new pans. The quality is great, we use them in our own kitchens and we believe them to be great value for money.

“When we write a book we create recipes that we want to use ourselves, it is the same ethos with our kitchenware range. Now we have a shop window for this, it’s great.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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