The Happy News scores new licensees with DRi Licensing

The Happy News is leaping from the newsstand to the high street with a series of new deals signed by DRi Licensing.

The magazine which features uplifting, fun and quirky messages with unique hand-drawn illustrations and striking contemporary colour palette is coming to the world of gifting thanks to a new partnership with Widdop. The range will launch with mugs, photo frames, candles, jewellery and bags all featuring artist Emily Coxhead’s fresh and distinctive style.

The Happy News is already published in greetings cards by Pigment Productions and is a Henries finalist this year for Best Contemporary Words or Sentiments range. Pigment’s extensive greeting card range which is enjoying huge success at retail features more than 100 designs covering everyday plus all the main relations and occasions.

Elsewhere, Portico and Blueprint Collections have signed up to produce stationery for the brand. Moonpig has also partnered with The Happy News and Penguin Random House will publish a creative journal ‘Make Someone Happy’ which will hit stores in the spring.

“We’re not surprised that The Happy News has been received with such enthusiasm and interest," said Alicia Davenport, licensing director at DRi. "This heart-warming and absolutely on-trend brand connects with audiences of all ages and we’re delighted to be launching the programme with some of the best licensees in the industry."

“2018 will be an exceptional year for The Happy News and we’re extremely excited to see how this inspirational story continues to unfold,” added Alicia.

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